Director – Organizational Development and Excellence
Truth Initiative
Director – Organizational Development and Excellence
Truth Initiative
Public health org preventing nicotine addiction
Public health org preventing nicotine addiction
Truth Initiative is a public health organization focused on preventing nicotine addiction and helping people quit, especially youth and young adults. It runs national campaigns like truth and Outsmart Nicotine, and supports quitting through the free EX Program developed with Mayo Clinic. The EX Program offers proven cessation resources and guidance to help people quit, while truth and related campaigns educate the public and influence policies to reduce nicotine use and exposure. The company stands out by combining large-scale public education with evidence-based behavior change and policy efforts, backed by research showing higher quitting odds (up to 40%) for EX Program participants and by partnerships with medical experts to drive population-level impact. Its goal is to create a future with no nicotine addiction, reduce health inequities, and empower individuals to quit or never start using nicotine.
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