Veepee

Members-only flash sales of branded goods

Senior CRM Project Manager - Personalized promotions & Wallet, Permanent

Growth MarketingConfirmed live in the last 24 hours

Full-timeMilan, Metropolitan City of Milan, Italy

About the Job

Requirements

Seven to eight years of experience in CRM, promotional marketing, loyalty, or incentive strategy, ideally in e-commerce or retail.
A proven track record of managing and optimizing a significant promotional or incentive budget with demonstrated return on investment impact.
Strong analytical capability, including comfort with performance data, A/B testing frameworks, and KPI-driven decision-making.
Experience at the intersection of marketing and product, translating business needs into product requirements and engaging credibly with product management and technology teams.
Strong cross-functional collaboration, with the ability to influence, align, and drive work without hierarchical authority.
Structured thinking and strong project management discipline, including handling complexity, prioritizing, and delivering on time.
Fluency in English, the working language.

Responsibilities

Own the strategy and allocation of the voucher marketing budget across acquisition, activation, engagement, and reactivation lifecycle stages.
Define well-framed and scoped problems linked to concrete business OKRs, using expertise, data, feedback, and other evidence, and define functional features to address these problems.
Lead execution with contributions from technology, data, and operational teams.
Define promotional mechanics for relevant moments, including welcome offers, cashback, brand-funded vouchers, targeted incentives, and win-back promotions.
Build and maintain a promotional performance framework tracking return on investment by mechanic, market, lifecycle stage, and funding source.
Identify optimization levers and challenge existing practices to make promotional strategies more targeted, personalized, and cost-efficient.
Work with the CRM Data Steward to use voucher performance tracking tools and the A/B test dashboard, and design and run structured tests on promotional mechanics.
Act as the CRM lead on the Wallet & Promotional Products project, which aims to reinvent the promotional experience for members.
Translate CRM strategy and member insights into product requirements for the Front/Growth product management team.
Define and champion the gamification vision for the promotional wallet, including mechanics, member journey, and engagement loops.
Contribute to the product roadmap by challenging priorities, validating user experience directions, and ensuring CRM objectives are included in every sprint.
Coordinate with the Head of CRM Engagement & Conversion and the Head of CRM Traffic & Recruitment to integrate promotional mechanics into lifecycle journeys and traffic plans consistently.
Monitor rollout of product-specific promotions currently in test and drive the scaling strategy across markets.
Serve as the single point of contact for promotional topics within the CRM team and with Finance, Brand Partnerships, Product, and Technology stakeholders.
Participate in CRM leadership discussions and contribute to the CRM team's collective roadmap.
Document strategy, decisions, test results, and roadmap contributions.

Desired Qualifications

French language skills are a strong plus.
Experience designing loyalty or gamification mechanics.
Familiarity with CRM platforms such as Salesforce Marketing Cloud, Adobe Campaign, or equivalent.
Experience in a B2B2C or marketplace environment.
Knowledge of brand co-funding or trade marketing mechanics.

Pioneer of online flash sales since 2001 and key player in European e-commerce, Veepee collaborates with over 7,000 brands to offer highly discounted products available for a limited time. Operating across various sectors, including fashion, home, wine, travel or beauty... Veepee achieved a turnover of 3.3 billion euros incl. VAT in 2024 and employs 5,000 staff members across 10 countries.

As Senior CRM Project Manager for Personalized Promotions & Wallet reporting to the CRM Group Director, you will drive Veepee's promotional strategy across all six European markets (France, Benelux, Germany, Spain, Italy & Switzerland) and business scopes (Flash Sales, Brandsplace, Clearance, Media, Le Club).

You own two interconnected mandates :

1/ Maximise the ROI of promotional marketing budget — covering all voucher and incentive mechanics across the full customer lifecycle, whether funded by Veepee or by brand partners.

2/ Lead the CRM workstream of the Wallet & Promotional Products project — Veepee's flagship 2026–2028 initiative to transform the “Mes Promos” space into a personalized, gamified promotional wallet.

You operate at the intersection of CRM strategy, product development and data. You influence without direct authority, acting as the bridge between the CRM team and other main stakeholders (Front/Growth, sourcing, finance teams).

You are accountable for defining your OKRs, owning your roadmap and delivering measurable impact on promotional performance.

🎯 TASKS

Promotional Budget Strategy & ROI Optimisation

Own the strategy and allocation of the voucher marketing budget across all lifecycle stages — acquisition, activation, engagement, reactivation.

Define well-framed and scoped problems, linked to concrete business OKRs, based on evidence (expertise, data, feedback, etc.), and define functional features to answer these problems.

Lead the execution with contribution of tech, data and operational teams

Define the right promotional mechanics for the right moment: welcome offers, cashback, brand-funded vouchers, targeted incentives, win-back promos.

Build and maintain a promotional performance framework: track ROI by mechanic, by market, by lifecycle stage, and by funding source (Veepee vs. brand partners).

Identify optimisation levers and challenge the status quo — push toward more targeted, more personalised and more cost-efficient promotional strategies.

Work closely with our CRM Data Steward to leverage the Voucher Performance tracking tools and A/B test dashboard; design and run structured tests on promotional mechanics.

Wallet & Promotional Products — CRM Product Owner

Act as the CRM lead on the Wallet & Promo Products project — Veepee's strategic initiative to reinvent the promotional experience for members.

Translate CRM strategy and member insights into concrete product requirements for the Front/Growth PM team.

Define and champion the gamification vision for the promotional wallet: mechanics, member journey, engagement loops — this is a blank page and yours to write.

Contribute actively to the product roadmap: challenge priorities, validate UX directions, and ensure CRM objectives are embedded in every sprint.

Coordinate with our Head of CRM Engagement & Conversion and our Head of CRM Traffic & Recruitment to ensure promotional mechanics are consistently integrated into lifecycle journeys and traffic plans.

Monitor the live rollout of product-specific promotions (currently in test) and drive the scaling strategy across markets.

Cross-functional Influence & Alignment

Serve as the single point of contact for promotional topics within the CRM team and toward external stakeholders (Finance, Brand Partnerships, Product, Tech).

Participate in CRM leadership discussions and contribute to the CRM team's collective roadmap — promotional levers are a shared enabler across all lifecycle strategies.

Document everything: strategy, decisions, test results, roadmap contributions. Documentation is a deliverable, not an afterthought.

👉 MUST HAVE skills

7–8 years of experience in CRM, promotional marketing, loyalty or incentive strategy — ideally in e-commerce or retail.

Proven track record of managing and optimising a significant promotional or incentive budget with demonstrated ROI impact.

Strong analytical profile: comfortable with performance data, A/B testing frameworks and KPI-driven decision making.

Experience working at the intersection of marketing and product: able to translate business needs into product requirements and engage credibly with PM and Tech teams.

Excellent cross-functional collaboration skills — you influence, align and drive without hierarchical authority.

Structured thinker with strong project management discipline: you handle complexity, prioritise well and deliver on time.

Fluent in English (working language). French is a strong plus.

👉 NICE TO HAVE skills

Experience designing loyalty or gamification mechanics (even if called something else).

Familiarity with CRM platforms (Salesforce Marketing Cloud, Adobe Campaign or equivalent).

Experience in a B2B2C or marketplace environment.

Knowledge of brand co-funding / trade marketing mechanics.

BENEFITS

👉Variable bonus

👉The dynamic and creative environment within international teams

👉The variety of self-education courses on our e-learning platform

👉Participation in meetups and conferences locally and internationally

👉Flexible Office with up to 2 days at home

👉Health insurance

⚙️ RECRUITMENT PROCESS

1️⃣ HR interview

2️⃣ Manager interview

For more information about our ecosystem : https://careers.veepee.com/en/home-page-en/

❓ WHO WE ARE

Veepeeᵀᵉᶜʰ is a tech community of 500 collaborators who play a key role in Veepee’s innovative strategy.

From Warsaw to Sevilla, through Brussels, Amsterdam, Paris, Lyon, Nantes, Nice, Barcelona, Madrid and Lausanne all our projects are developed in an agile environment with a wide skills variety where you’ll be sure to find your place, no matter the technology you work with.

If you love to try things why don’t you jump on this new adventure?

Need more info > https://careers.veepee.com/en/

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About the Company

Veepee

Members-only flash sales of branded goods

Veepee runs a members-only online platform for flash sales of branded products, including fashion, accessories, home goods, and travel. Members sign up to access limited-time offers, with inventory sourced by partnering with brands to sell overstock or past-season items. The platform earns a commission on sales and has expanded into travel deals and a second-hand marketplace called Re-turn. Unlike many retailers, Veepee relies on exclusive, time-limited sales to create urgency and partners with brands to provide a channel for clearing excess stock without diluting brand image. The goal is to connect brands with value-seeking consumers through targeted, time-bound events while growing the member base and expanding category coverage.

Company size: 1,001-5,000
Company stage: Debt Financing
Total funding: $88M
Headquarters: Saint-Denis, France
Founded: 2001

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