Full-Time

Director – Executive Communications

Confirmed live in the last 24 hours

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consumer Software

Compensation Overview

$136.3k - $249.9kAnnually

+ Stock-based Compensation + Sales-based Incentives + Commissions

Senior, Expert

Ventura, CA, USA

Candidates must be residents of NY, CO, CA, and WA.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Marketing
Requirements
  • 12+ years of executive communications, marketing or global thought leadership experience; government and non-profit work, a plus.
  • Have a pre-established list of professional relationships with event organizers/programmers to further The Trade Desk’s executive communications and marketing strategy.
  • Experience working with C-suite and senior business leadership with a track record of synthesizing business priorities.
  • Bachelor’s degree or relevant work experience.
  • Self-starter and motivated to think big.
  • Excellent written and verbal communications, and project management skills.
  • Superior global business acumen and the ability to work autonomously.
Responsibilities
  • Work alongside the Senior Director, Executive Communications to develop an advocacy-driven communications strategy to complement C-suite industry and thought leadership plans.
  • Bring advanced relationships with decision-makers and event organizers in the advocacy and policy sector to secure earned speaking opportunities for senior executives of The Trade Desk.
  • Craft effective thought leadership, including social media strategies for busy senior executives.
  • Engage senior executives strategically, and with confidence, especially in establishing and securing buy-in for a consistent communications strategy.
  • Research and monitor industry trends and relevant topics for use in preparing talking points, presentations, and other communications on specific topics.
  • Provide strategic counsel for The Trade Desk’s overall events strategy.
  • Establish KPIs aligned with the executive communications strategy in support of the company’s business goals.

The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. Clients, including advertising agencies and direct advertisers, use this platform to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The platform utilizes real-time bidding (RTB), allowing advertisers to purchase ad impressions through live auctions that occur as web pages load. The Trade Desk distinguishes itself from competitors by providing advanced technology and data analytics, ensuring transparency in campaign measurement and reporting. This transparency allows clients to make informed decisions about their ad spending and improve campaign performance. The company's goal is to empower advertisers with the tools and insights needed to optimize their digital advertising efforts effectively.

Company Stage

IPO

Total Funding

$80.2M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

7%

1 year growth

15%

2 year growth

31%
Simplify Jobs

Simplify's Take

What believers are saying

  • The Trade Desk's innovative technologies like UID2 and OpenPath position it as a leader in the evolving digital advertising ecosystem.
  • Strategic partnerships with major players like Fox and LG Ad Solutions expand The Trade Desk's reach and influence in the market.
  • The company's focus on privacy-conscious solutions aligns with global regulatory trends, potentially attracting more clients concerned with data privacy.

What critics are saying

  • The competitive landscape includes giants like Google and Amazon, which could impact The Trade Desk's market share.
  • The reliance on partnerships for technology integration may pose risks if these partnerships falter or if partners develop competing solutions.

What makes The Trade Desk unique

  • The Trade Desk's Unified ID 2.0 (UID2) offers a privacy-conscious alternative to third-party cookies, setting it apart in the digital advertising landscape.
  • Their platform's transparency in measurement and reporting provides clients with unparalleled insights into campaign performance, unlike many competitors.
  • The Trade Desk's extensive partnerships, such as with Fox and Hightouch, enhance its capabilities in audience targeting and campaign measurement across multiple channels.

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