Full-Time

Director – Executive Communications

Posted on 10/30/2024

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$136.3k - $249.9kAnnually

+ Stock-based Compensation + Sales-based Incentives + Commissions

Senior, Expert

Ventura, CA, USA

Candidates must be residents of NY, CO, CA, and WA.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Marketing
Requirements
  • 12+ years of executive communications, marketing or global thought leadership experience; government and non-profit work, a plus.
  • Have a pre-established list of professional relationships with event organizers/programmers to further The Trade Desk’s executive communications and marketing strategy.
  • Experience working with C-suite and senior business leadership with a track record of synthesizing business priorities.
  • Bachelor’s degree or relevant work experience.
  • Self-starter and motivated to think big.
  • Excellent written and verbal communications, and project management skills.
  • Superior global business acumen and the ability to work autonomously.
Responsibilities
  • Work alongside the Senior Director, Executive Communications to develop an advocacy-driven communications strategy to complement C-suite industry and thought leadership plans.
  • Bring advanced relationships with decision-makers and event organizers in the advocacy and policy sector to secure earned speaking opportunities for senior executives of The Trade Desk.
  • Craft effective thought leadership, including social media strategies for busy senior executives.
  • Engage senior executives strategically, and with confidence, especially in establishing and securing buy-in for a consistent communications strategy.
  • Research and monitor industry trends and relevant topics for use in preparing talking points, presentations, and other communications on specific topics.
  • Provide strategic counsel for The Trade Desk’s overall events strategy.
  • Establish KPIs aligned with the executive communications strategy in support of the company’s business goals.

The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. Clients, including advertising agencies and direct advertisers, use this platform to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The platform utilizes real-time bidding (RTB), allowing advertisers to purchase ad impressions through live auctions that occur as web pages load. The Trade Desk distinguishes itself from competitors by providing advanced technology and data analytics, ensuring transparency in campaign measurement and reporting. This transparency allows clients to see how their ads are performing and make informed decisions about their ad spending. The company's goal is to empower advertisers to achieve better results through optimized ad campaigns, while generating revenue through platform usage fees and additional services like consulting.

Company Stage

IPO

Total Funding

$80.2M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

5%

1 year growth

18%

2 year growth

29%
Simplify Jobs

Simplify's Take

What believers are saying

  • The rise of privacy-centric advertising solutions creates opportunities for The Trade Desk.
  • Increasing AI adoption in programmatic advertising enhances The Trade Desk's platform capabilities.
  • Retail media networks' growth opens new integration avenues for The Trade Desk.

What critics are saying

  • Ventura may face competition from established players like Roku and Vizio.
  • Spotify's expansion in automated ads could affect The Trade Desk's market share.
  • Developing Ventura may divert resources from The Trade Desk's core DSP business.

What makes The Trade Desk unique

  • The Trade Desk offers a self-service platform for data-driven digital advertising campaigns.
  • It provides transparency in measurement and reporting for optimized ad spend.
  • The company is developing Ventura, a new streaming TV operating system.

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