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Thuma

Designs elevated, minimalist furniture for living

Buyer

Full-Time
$110k - $130k/yr
Senior
San Francisco, CA, USA
HybridThree to five days in the office per week.
Operations & LogisticsProcurement & Sourcing

About the job

Requirements
  • At least 5 years of buying or merchandising experience, preferably within home or a design-led consumer business, with a record of growing sales and profitability.
  • An excellent eye for design, materials, quality, and proportion, with the judgment to distinguish lasting opportunities from short-term trends.
  • Strong command of assortment planning, pricing, margin, forecasting, open to buy, and inventory productivity.
  • Experience partnering with Design, Product Development, and Sourcing to take products from concept to launch.
  • Strong analytical skills and proficiency with spreadsheets and business reporting tools; ability to turn data into clear recommendations.
  • Clear communication, disciplined organization, and the ability to build alignment across teams.
  • An accountable, collaborative approach, with the confidence to bring a point of view and the flexibility to adjust as new information emerges.
Responsibilities
  • Develop assortment plans for assigned product areas, identifying opportunities for newness, expansion, refinement, and discontinuation.
  • Use customer feedback, competitive research, and business performance to recommend product priorities that support the company roadmap and create Oasis.
  • Define commercial product briefs, including customer needs, assortment positioning, target retail prices, and margin goals, and partner with Design, Product Development, and Sourcing to bring them to life.
  • Own the commercial performance of assigned product areas against agreed sales and margin goals; review results regularly and recommend specific actions.
  • Partner with Inventory Planning on forecasts, open to buy, initial buys, replenishment, and product exits, balancing availability with inventory productivity.
  • Recommend pricing and lifecycle decisions using product costs, competitive positioning, customer value, and financial performance.
  • Represent the merchant perspective in product and sample reviews, balancing design, quality, customer needs, and unit economics.
  • Maintain assortment priorities and commercial decisions with Product Development and Sourcing, and surface risks and tradeoffs early.
  • Own merchandising readiness for launches, including assortment details, pricing, product information, and selling stories; align timing with inventory availability and channel readiness.
  • Partner with Brand, Creative, Digital, Retail, and Visual Merchandising to translate product intent into clear customer experiences.
  • Ensure product information, imagery, copy, and presentation accurately communicate design, materials, function, quality, and value.
  • Use feedback from stores and Customer Experience to improve assortments, product information, and future development.

About the company

Thuma designs and sells home furniture with clean, simple lines intended to support thoughtful living. Its products are ready-to-use pieces (such as beds, nightstands, and other plan-friendly furniture) that customers assemble with included hardware. The company differentiates itself by focusing on elevated, well-made materials and timeless design that fits everyday living, rather than trend-driven pieces. Thuma’s goal is to help people create comfortable, durable, and well-arranged living spaces through carefully crafted furniture.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

2017

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Simplify's Take

What believers are saying

  • Thuma launched the Hybrid Mattress in 2026, broadening revenue beyond bed frames.
  • ECDB pegged 2025 revenue at $421 million, signaling real scale.
  • Thuma's 2026 Georgetown and West Hollywood stores widen high-intent retail traffic.

What critics are saying

  • Premium pricing leaves Thuma exposed when competitors discount similar platform beds.
  • Store buildouts in Georgetown and West Hollywood risk delays, overruns, and weak foot traffic.
  • If bed-frame demand softens, Thuma's furniture-focused revenue base becomes dangerously narrow.

What makes Thuma unique

  • Thuma's Japanese joinery-inspired, tool-free beds anchor its premium minimalist brand.
  • By September 2026, Thuma runs flagships in New York, Los Angeles, San Francisco.
  • The 2026 Georgetown flagship extends its direct-to-consumer showroom-and-ecommerce model.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Parental Leave
  • Flexible Work Hours
  • Hybrid Work Options
  • Phone/Internet Stipend
  • Commuter Benefits
  • Employee Discounts

Company News

Retail Dive
Jul 1st, 2026
Lands' End picks tech-focused CEO following WHP Global investment.

Lands' End picks tech-focused CEO following WHP Global investment. Charlie Cole, who most recently was interim chief digital officer at DTC bedding company Thuma, takes the post later this month. Published July 1, 2026 Lands' End appointed Charlie Cole, whose executive experience has been dominated by technology-focused roles, as CEO. He takes the post July 13, the apparel brand said Tuesday. Cole's most recent stint was six months as interim chief digital officer at direct-to-consumer bedding brand Thuma. He replaces Andrew McLean, who has been Lands' End CEO for three years. The move comes less than six months after brand management firm WHP Global took a controlling stake in the struggling apparel brand for $300 million. Lands' End needs "the right leader for every stage of its evolution," and Cole's record of "transforming iconic consumer brands by combining disciplined operating execution with technology-enabled innovation" will help the retailer with its turnaround, Lands' End board chair Josephine Linden said in a statement. The brand, which for years has labored to stem declines, had been exploring strategic options in the months before WHP Global's investment earlier this year, though Linden on Tuesday said that McLean made progress in the turnaround during his tenure. In its most recent quarter, net revenue tumbled more than 8%, approaching $240 million, though the company said that, taking away disruption from a new warehouse management system, net revenue would have risen by low single-digits. That disruption also hurt gross margin, which contracted by about 410 basis points to 46.7%, as did a new royalty structure set up by its joint venture with WHP Global and ongoing tariff headwinds, the company said in an earnings release last month. Lands' End has handed over its intellectual property and related assets, including its licensing business to WHP Global. Thanks to WHP Global's infusion, the company swung into the black in Q1, reaching net income of over $330 million, from last year's $8.3 million net loss.

The Georgetown Dish
Jun 10th, 2026
Thuma opening in Georgetown.

Thuma opening in Georgetown. Elevated design for thoughtful living. San Francisco-based minimalist furniture retailer Thuma is opening its first DC flagship store in Georgetown at 3229 M St. NW in the former FedEx location at Bank Alley and M Street. The store is actively undergoing the municipal design and commission review process. The company's platform beds, sectionals, and mattresses are available directly through the Thuma website.

CNET
May 7th, 2024
Thuma Hybrid Review: A Luxurious Hybrid to Match a Premium Bed Frame

Recently, Thuma added a luxurious hybrid mattress to its product line.

Business Wire
Nov 27th, 2022
Cyber Monday Bed Frame Deals (2022): Top Queen, King, Double, Twin Single Bed Frame Deals More Identified By Retail Fuse

BOSTON--(BUSINESS WIRE)--Find the top bed frame deals for Cyber Monday 2022, including adjustable bed base and bunk & platform bed savings and more. Check out the full range of deals by clicking the links listed below. Best Bed Frame Deals:

Business Wire
Nov 9th, 2022
Bed Frame Black Friday Deals 2022: Best Early California King, King, Queen, Twin-Size Bed Frames More Sales Reviewed By Consumer Articles

BOSTON--(BUSINESS WIRE)--Find all the best early bed frame deals for Black Friday 2022, together with bed base & platform bed frame savings. Find the latest deals listed below. Best Bed Frame Deals: