Full-Time
Apollo.io
1,001-5,000 employees
Sales intelligence and engagement platform
No salary listed
Mid, Senior
Remote in USA
Candidates must be based in the United States.
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- 3-6+ years of experience in conversion rate optimization (CRO), growth marketing, or UX optimization in a B2B SaaS environment
- Strong proficiency in A/B testing platforms (e.g., Google Optimize, Optimizely, VWO)
- Experience with website analytics tools (GA4, Looker, Heap, Mixpanel) and user behavior tracking tools (Hotjar, Crazy Egg, FullStory)
- Strong understanding of SEO-driven CRO strategies and landing page optimization
- Data-driven mindset with experience in funnel analysis, form optimization, and lead conversion
- Basic knowledge of HTML, CSS, and JavaScript to work effectively with developers (coding not required but a plus)
- Experience optimizing multi-step sign-up flows, demo request pages, and lead gen forms
- Strong ability to interpret data, present findings, and recommend actionable CRO strategies
- Excellent cross-functional collaboration skills with SEO, Growth, Product, and Engineering
- Passion for experimentation and continuous improvement
- Own and execute conversion rate optimization (CRO) strategies across Apollo.io’s website, SEO landing pages, and high-intent funnel pages
- Develop and manage A/B tests, multivariate experiments, and personalization strategies to drive higher demo requests, free trial signups, and lead quality
- Conduct in-depth user behavior analysis using tools like Google Analytics (GA4), Hotjar, Looker, and Mixpanel to identify drop-off points and friction
- Optimize website UI/UX, CTA placements, and form flows to maximize conversion rates
- Collaborate with SEO and Content teams to enhance landing pages for organic traffic conversion
- Work with Paid Acquisition teams to improve post-click experiences and lower cost-per-conversion
- Partner with Product and Engineering to implement tracking, funnel optimizations, and CRO best practices
- Establish a structured, data-driven CRO experimentation framework to drive continuous improvements
- Develop insights on customer segmentation and personalization to improve conversion paths
- Report on CRO test results, key learnings, and revenue impact to stakeholders
Apollo.io provides a Sales Intelligence and Engagement Platform designed to enhance the sales processes of businesses. The platform includes features such as prospecting intelligence, which helps users identify leads and create targeted lists, and enrichment job change alerts that keep databases accurate with extensive data points. Users can also utilize sales engagement analytics to develop multi-channel outreach strategies. Apollo.io supports API integrations, allowing businesses to customize workflows and enrich their data. The company operates on a subscription-based model, offering various pricing tiers to accommodate different client needs. Security is a priority, with compliance to ISO, SOC 2, and GDPR standards, ensuring the protection of client data. Apollo.io aims to help businesses optimize their sales strategies and increase revenue through effective use of data and analytics.
Company Size
1,001-5,000
Company Stage
Series D
Total Funding
$251.3M
Headquarters
San Francisco, California
Founded
2015
Simplify's Take
What believers are saying
- Apollo.io ranked 125 on the 2024 Deloitte Technology Fast 500 with 954% revenue growth.
- The rise of remote work boosts demand for Apollo.io's cloud-based sales solutions.
- Multi-channel sales strategies align with Apollo.io's focus, offering a competitive advantage.
What critics are saying
- Kaspr's batch processing outperforms Apollo.io, posing a competitive threat.
- Zitadel's $9M funding enhances its security solutions, challenging Apollo.io's offerings.
- New executive appointments at Apollo.io may lead to strategic shifts and potential disruptions.
What makes Apollo.io unique
- Apollo.io offers verified contact data for over 210 million B2B contacts.
- The platform integrates sales intelligence with engagement tools in a unified solution.
- Apollo.io complies with ISO, SOC 2, and GDPR, ensuring high data security standards.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Financial Planning
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 2%2 year growth
↑ 8%With the ability to automate connection requests, follow-ups, and data enrichment for up to 2,500 contacts at once, Kaspr outperforms competitors like Lusha, ZoomInfo, and Apollo, which typically limit batch processing to 25 contacts at a time.
Company attributes 954 percent revenue growth to its investment into product development and AI, offering sales teams an all-in-one GTM solution. SAN FRANCISCO, Nov. 21, 2024 /PRNewswire/ -- Apollo.io, a leading go-to-market (GTM) solution for sales and marketing teams, today announced it ranked 125 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 30th year. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2020 to 2023. Apollo grew 954 percent during this period, demonstrating its ongoing disruption in the salestech market. Overall, 2024 Technology Fast 500 companies achieved revenue growth ranging from 201 percent to 153,625 percent over the three-year time frame, with an average growth rate of 1,981 percent and median growth rate of 460 percent
Zitadel, a San Francisco, CA-based provider of cloud-native identity infrastructure solutions, raised $9M in Series A funding.The round was led by Nexus Venture Partners with participation from Floodgate.The company intends to use the funds to accelerate product development, expand its technical team, and strengthen its market position.Led by CEO Florian Forster, Zitadel is a provider of cloud-native identity infrastructure solutions for multi-tenant, authentication, authorization, and user management. Designed for scalability, flexibility, and security, it empowers organizations to protect their cloud infrastructure and applications.Zitadel serves a globally distributed customer base of over 150 businesses with an identity platform that caters to a diverse range of industries, including manufacturing, finance, education, healthcare, and SaaS.FinSMEs20/11/2024The Series A investment will enable Zitadel to accelerate product development, expand its technical team, and strengthen its position as the leading solution in cloud-native identity security. Developers will be able to create fully customizable login experiences that seamlessly integrate with existing protocols like SAML2 and OpenID Connect. Security operators will be empowered to derive actionable insights through data aggregation, enabling them to monitor compliance and security across user behaviors and application usage patterns. By streamlining complex processes, security operators can leverage advanced usage analytics and threat intelligence capabilities, allowing them to focus on strategic security initiatives.For more information about Zitadel, please visit: https://zitadel.com/About ZitadelZitadel is the leading provider of cloud-native identity infrastructure solutions. Its platform offers a comprehensive suite of tools for multi-tenant, authentication, authorization, and user management
Inc. names Apollo.io a 2024 Power Partner Award winner.
Matt Curl Joins From Checkr and Rich Bessel Hails From Affinity, Facebook, Robinhood, and Intuit, Bringing Valuable Expertise to Advance Innovation and Customer ExperienceSAN FRANCISCO, July 2, 2024 /PRNewswire/ -- Apollo.io, a leading go-to-market (GTM) solution for sales and marketing teams, has appointed two new executives to its leadership team: Matt Curl as Chief Operating Officer (COO) and Rich Bessel as SVP of Design. These strategic hires will lead the company's next phase of growth and help shape the future of go-to-market. Rich Bessel joins Apollo.io as SVP of Design. Matt Curl joins Apollo.io as COO