General Manager
$130k - $140k
Senior
Bachelor's
San Jose, CA, USA
In PersonOn-site in San Jose; must be available for game days, evening events, nights and weekends, and client-presentation travel.
Sales & Account ManagementAccount Executive
No H1B Sponsorship
About the job
Requirements
- A bachelor's degree is required.
- Six to eight years of direct sales experience in the sports multimedia environment is required.
- Experience managing a team of direct reports is required.
- Ability to manage, meet, and exceed budget and revenue goals.
- Familiarity with KORE or a similar customer relationship management system.
- Strong experience and understanding of integrated and conceptual sales.
- Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects and clients.
- Outstanding verbal, written, and interpersonal communication skills.
- Demonstrated professional sales presentation skills.
- Must be driven and coachable to execute the Playfly Sports Properties revenue model and understand the distinctive relationship with university athletics.
- Must be available for game days, evening athletic events, and coaches shows.
- Must be available to travel for client presentations.
- Must be able to work nights and weekends around sporting events.
Responsibilities
- Serve as Playfly Sports’ on-site leader, working closely with San Jose State Athletics leadership to develop and execute the property’s overall partnership strategy and achieve or exceed annual revenue goals.
- Lead all partnership revenue efforts for the property, including new business development, renewals, retention, and growth of existing partner relationships.
- Develop and execute an annual sales plan, including revenue targets, prospecting strategy, category development, renewal strategy, and pipeline management.
- Personally prospect, develop, negotiate, and close significant new and renewal partnership agreements with local, regional, and national brands.
- Maintain and maximize revenue opportunities from existing partner relationships by identifying opportunities to renew, expand, and deepen partnerships.
- Manage the property’s profit and loss, revenue forecasting, expenses, and budget performance to achieve or exceed earnings before interest, taxes, depreciation, and amortization goals.
- Lead, manage, coach, and develop the on-site sales and partnership services team, establishing clear expectations, individual goals, accountability, and professional development.
- Build and maintain a strong working relationship with the Athletics Director, senior athletics leadership, coaches, university stakeholders, and other key campus constituents.
- Collaborate with Playfly Sports Properties leadership and San Jose State Athletics to develop partnership inventory, pricing, revenue projections, category strategies, and new revenue opportunities.
- Build and manage a robust sales pipeline by leveraging university relationships, networking, referrals, research, and consistent prospecting of local, regional, and national companies.
- Develop compelling partnership marketing campaigns, presentations, and proposals based on research, category dynamics, audience insights, and a thorough understanding of each prospective partner’s business and marketing objectives.
- Lead a consultative sales process that identifies partner objectives and connects those objectives to customized San Jose State Athletics assets and marketing solutions.
- Draft, negotiate, and manage partnership agreements in coordination with Playfly Sports Properties, university leadership, and legal teams.
- Cultivate strong relationships with current and prospective partners through meetings, events, hospitality, networking, and other relationship-building opportunities.
- Ensure existing partners receive a high level of service, fulfillment, communication, and measurement, including annual partnership recaps and renewal planning.
- Oversee the property’s audio and broadcast platform, including digital distribution and management of broadcast talent and related partners.
- Develop a strong understanding of Playfly Sports’ broader capabilities and business units to identify cross-functional solutions, new categories, leads, and incremental revenue opportunities.
- Stay current on the sports marketing and partnership landscape, including industry trends, emerging categories, competitive properties, market conditions, and new revenue opportunities.
- Represent San Jose State University, San Jose State Athletics, and Playfly Sports professionally and in alignment with each organization’s standards and values.
- Perform other job-related duties as assigned.
Desired Qualifications
- Ten years of experience in a sales role is preferred.
About the company
Playfly Sports provides sports media, marketing, and technology services to professional, collegiate, and high school properties, helping teams, leagues, brands, and networks reach and monetize fans. Its approach combines sponsorship sales, content creation, and fan-engagement technology through a consultative, data-driven model called Fandom as a Service that works across linear TV, live streaming, and digital platforms. The company owns or activates multimedia rights for many properties and venues, enabling a full pipeline from content creation to sponsorship activation. Its goal is to help partners grow sponsorship revenue and deepen fan engagement across the sports ecosystem by expanding digital streaming and fan experiences.
Company Size
501-1,000
Company Stage
Debt Financing
Total Funding
$250M
Headquarters
Tredyffrin Township, Pennsylvania
Founded
2020
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Simplify's Take
What believers are saying
- October 1, 2026 Atlantic 10 hired Playfly for ticket sales at Barclays Center.
- September 22, 2026 Denver extended Playfly through 2031 after $40 million ticket sales.
- September 23, 2026 Tulsa expanded premium seating, with Playfly funding four luxury suites.
What critics are saying
- July 31, 2026 Nebraska NIL approvals exposed Playfly's illegal warehousing and business-purpose scrutiny.
- Playfly relies heavily on college rights, vulnerable to NCAA, CSC, and school renegotiations.
- September 3, 2026 Bain's $250 million facility adds leverage if growth slows.
What makes Playfly Sports unique
- October 1, 2026 Wake Forest named Playfly exclusive MMR and corporate sales arm.
- Playfly combines media, sponsorship, ticketing, premium, and NIL across 2,200 brands.
- Playfly reaches 85% of U.S. sports fans across 100 teams and 65+ schools.
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Benefits
- Hybrid Work Options