Senior Lifecycle Marketing Manager @ FloSports

Growth & Marketing (1)

FloSports leads the way in delivering world-class digital streaming for millions of fans, families, and athletes in underserved sports. Our digital platform unites casual and dedicated spectators alike, offering thrilling live events from around the world with interactive features, real-time analytics, and powerful broadcast technology. As the essential destination for niche sports content, we deliver everything from breaking news and expert commentary to feature films, documentaries, and multi-episodic series. We've revolutionized the global sports media industry by building a diverse team—technologists and wrestlers, creators and cheerleading experts, designers and hockey enthusiasts, communicators and motorsport fanatics, producers and sports fans—all united by our passion to serve underrepresented sports communities. We're creating the ultimate destination for our sports, and we're looking for people like you to join us!

THE ROLE:

FloSports is seeking a Sr. Lifecycle Marketing Manager to help lead and execute our end-to-end customer journey strategy—from acquisition, engagement, and retention. This role is ideal for a hands-on marketer who is as comfortable building a lifecycle campaign in Iterable as they are presenting performance insights to senior leaders. You’ll collaborate across B2B, Product, Content, and Design teams to scale personalized lifecycle programs that drive subscriber growth, conversion, and loyalty.

In this role, you will help define strategy, mentor team members, and execute campaigns yourself. You’ll also play a key role in developing our B2B2C lifecycle strategy—turning leads from FloSports’ B2B properties into loyal B2C subscribers—and own reporting on our lead gen funnel, customer segmentation, growth, and other metrics.

We’re looking for someone with experience in streaming or subscription-focused businesses with multiple verticals or product lines. Experience building and optimizing customer journeys is a must, and technical knowledge of Iterable is highly preferred. Successful candidates will demonstrate a proven track record of delivering lifecycle campaigns that drive a growing and active subscriber base.

RESPONSIBILITIES:

Own and execute lifecycle marketing strategies across the entire customer journey—from lead generation and onboarding to engagement, retention, and winback.
Build and optimize campaigns in Iterable, launching multi-channel journeys (email, push) with minimal technical support.
Collaborate cross-functionally with B2B, Product, Content, and Design teams to support product launches and ensure lifecycle journeys are fully aligned with brand and business goals.
Develop and scale B2B2C lifecycle strategies, driving conversion from leads generated by FloSports’ B2B offerings and partnership initiatives.
Drive segmentation and personalization efforts, leveraging customer behavior and subscription data to tailor messaging and offers.
Report on key metrics such as subscriber growth, engagement, LTV, and funnel conversion, using insights to continuously optimize programs.
Contribute to lifecycle planning and prioritization, aligning with Data and Engineering on requirements for campaign enablement and reporting.

KNOWLEDGE, SKILLS AND ABILITIES:

8+ years of experience in lifecycle, CRM, growth, or email marketing, ideally within a subscription or streaming business.
Experience working across multiple verticals, audiences, or product lines.
Strong hands-on skills in Iterable or similar ESPs; able to independently build, QA, and launch campaigns and automations.
Strong understanding of customer segmentation, personalization, and marketing automation best practices.
Proven ability to analyze performance data, identify trends, and make data-informed decisions to improve campaign results.
Comfortable working cross-functionally and influencing stakeholders.
Excellent communication skills—you’re a strong presenter and collaborator with a bias toward action.
MS/MBA in Marketing, Marketing Analytics, or a related field is a plus.
Passion for sports is definitely a plus!

OUR COMMITMENT TO DIVERSITY:

FloSports exists to elevate the communities, athletes, and sports that have too often been overlooked. That mission starts with our own team. We believe that a diverse, inclusive workplace—one where different perspectives are sought out, heard, and valued—is essential to building a company that can truly serve the full spectrum of sports fans.

We are committed to creating a fair and equitable environment where people from all backgrounds can thrive. To help mitigate bias and expand opportunity, FloSports uses a blind recruiting process that supports more objective, inclusive hiring decisions. We’re intentional in our practices because we believe the best ideas and innovations come from teams that reflect the diversity of the world around us.

OUR BENEFITS:

Recognized three years in a row as a Top Workplace by the Austin-American Statesman
Flexibility at work - you can take control of your profession and personal schedule
All-hands events hosted twice a year in beautiful Austin, Texas
Annual equity awards for all top performers
Competitive and comprehensive medical, dental and vision plans
Peace of mind through company-paid short-term disability, long-term disability and life insurance
Generous 401(K) company match vested immediately
Progressive parental leave policies
Unlimited paid time off
Hack-a-thons and a full calendar of team-building and social events
Free laundry service for all positions that require travel
Company donation to youth teams and leagues that our employees coach
Stocked snack bar, catered lunch and breakfast tacos every week

Senior Lifecycle Marketing Manager

B2B Marketing, Lifecycle Marketing

FloSports

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