Full-Time

Content Marketing Coordinator

Posted on 11/19/2024

ConnectWise

ConnectWise

1,001-5,000 employees

Software platform for IT business management

Enterprise Software
Cybersecurity

Entry, Junior

Tampa, FL, USA

Hybrid based out of Headquarters (Tampa Office).

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Requirements
  • Ability to independently manage projects and processes with limited supervision.
  • Basic knowledge of applicable work area.
  • Willingness to adapt to new technology and processes as required.
  • Strong verbal and written communication skills.
  • Ability to contribute to creative processes and execute ideas from start to finish.
  • Ability to coordinate and collaborate cross-functionally.
  • Ability to build positive and collaborative relationships within the organization.
  • Bachelor's degree in marketing or a related field.
  • 1-2 years of relevant experience preferred.
Responsibilities
  • Provides support to the Marketing team with attention to detail.
  • Conducts research, analysis, and documentation.
  • Assists in creating and developing content assets such as eBooks, case studies, datasheets, email campaigns, web content, etc.
  • Supports the strategy and execution of building brand awareness, generating leads, and driving Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) through targeted Call to Actions and content offers.
  • Identifies opportunities to create feature articles and other media assets.
  • Collaborates with internal and external stakeholders to enhance brand awareness and visibility.
  • Conducts regular audits, reviews, and reporting to measure content performance using relevant KPIs.

ConnectWise provides a software platform designed for Technology Solutions Providers (TSPs) to manage their business operations effectively. The platform includes tools for business management, remote monitoring and management, remote access, and automation of quotes and proposals, as well as cybersecurity risk assessments. It integrates with numerous vendors, creating a comprehensive ecosystem that supports various IT sector clients in managing their as-a-service business models. Unlike many competitors, ConnectWise emphasizes community engagement through its network, The IT Nation, which promotes collaboration and knowledge sharing among users. The goal of ConnectWise is to empower TSPs to streamline their operations and enhance their service offerings while fostering an inclusive culture that values diverse contributions.

Company Stage

Seed

Total Funding

$569K

Headquarters

Tampa, Florida

Founded

1982

Simplify Jobs

Simplify's Take

What believers are saying

  • The integration with companies like Guardz and Malwarebytes expands ConnectWise's cybersecurity capabilities, making it a more comprehensive solution for MSPs.
  • The launch of ConnectWise Sidekick for Security demonstrates the company's commitment to leveraging AI for enhanced cybersecurity, potentially attracting more MSPs.
  • Recent executive hires and strategic integrations indicate a strong focus on growth and innovation.

What critics are saying

  • The recent data breach and subsequent class action lawsuit could damage ConnectWise's reputation and client trust.
  • Layoffs and job cuts may indicate underlying financial or operational challenges, potentially affecting employee morale and productivity.

What makes ConnectWise unique

  • ConnectWise's focus on Managed Service Providers (MSPs) sets it apart from broader IT service management platforms.
  • The ConnectWise Invent program fosters robust third-party integrations, enhancing the platform's versatility and appeal to MSPs.
  • Their AI-powered digital assistant, ConnectWise Sidekick for Security, leverages advanced natural language processing to improve cybersecurity measures, a unique offering in the MSP space.

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