Marketing Communications Specialist

ROLE PURPOSE

The Marketing Communications Specialist works closely with Regional Marketing teams to bring marketing strategy to life through compelling content. As a key writer and storyteller for the brand, this role translates complex product, technology, and brand messages into clear, engaging content across digital, print, and social channels.

The role supports long-term growth by building scalable content capabilities that communicate consistently across markets, platforms, and stakeholder groups. It owns content development and channel execution in a deeply technical building technology environment and is suited to a hands-on writer with a strong understanding of digital marketing and SEO, along with the curiosity to learn about our products, customers, and markets.

KEY RESPONSIBILITIES

Digital Content

• Plan, write, and publish landing pages, website copy, blogs, digital marketing campaigns, emails, and newsletters that support global and regional marketing initiatives.
• Own SEO for the content you create, including keyword research, on-page optimization, metadata, and internal linking, to improve organic visibility and website traffic.
• Monitor digital performance using analytics tools and apply insights to continuously improve content effectiveness and user experience.

Social Content

• Plan, write, and execute regional social media content calendars across relevant social channels.
• Adapt key messages and campaigns into engaging posts, short-form video scripts, and visual content concepts tailored to different audiences.
• Manage community engagement and use performance data to grow reach, engagement, and followers.

Print Content

• Write case studies, brochures, flyers, and trade show and event materials, from initial draft through final copy.
• Partner with product teams to translate technical information into clear, accurate, and customer-friendly content.
• Ensure all materials align with brand guidelines and manage production timelines with designers, agencies, and print vendors as required.

Outreach and Advocacy Content

• Identify and build relationships with industry influencers, trade media, associations, and thought leaders to extend brand reach and credibility.
• Equip employees and sales teams with ready-to-share content, guidelines, and training to support consistent and effective brand advocacy.

Collaboration and Stakeholder Management

• Partner with Strategic Marketing, Offering Management, and Sales teams to align content with regional priorities.
• Coordinate with agencies, freelancers, and vendors to deliver content on time and within budget.
• Contribute to campaign planning, content governance, and continuous improvement of marketing communications processes.

HOW SUCCESS IS MEASURED

• Website traffic and organic search rankings.
• Social media engagement and follower growth.
• Influencer and earned media reach and share of voice.
• Timely delivery of the content calendar and campaign materials.
• Overall content quality, consistency, and alignment with brand and business objectives.

WHAT WE'RE LOOKING FOR

• Degree in Marketing, Digital Marketing, Communications, Journalism, or a related field.
• 5+ years of B2B content writing experience, with a portfolio demonstrating strong B2B writing across multiple formats and channels.
• Demonstrated multichannel storytelling skills, with the ability to adapt a single message for digital, print, social, and internal audiences.
• Strong technical writing skills, with the ability to translate complex technical and product information into clear, accurate, and engaging content.
• Strong knowledge of SEO, including keyword research, on-page optimization, content performance analytics, and search best practices.
• Expertise in using AI tools for content creation and optimization, with an understanding of how AI is changing search and content discovery.
• Experience with content management systems (CMS), social media management tools, and web analytics platforms such as Google Analytics.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Proficiency in Microsoft Office Suite.
• Strong project management skills, including planning, prioritization, coordination, and meeting deadlines.

KEY TRAITS

• Excellent written and verbal communication skills, with strong attention to detail.
• Creative thinker with a natural instinct for storytelling.
• Ability to simplify complex information and make technical topics accessible to diverse audiences.
• Strong relationship-building and stakeholder management skills.
• Ability to analyze performance data and derive actionable insights.
• Collaborative, adaptable, organized, and comfortable working to deadlines.

WHY THIS ROLE MATTERS

Strong marketing communications make complex ideas clear, relevant, and memorable. This role helps Armstrong build brand awareness, strengthen engagement, and support business growth by creating consistent, compelling content across digital, print, and social channels.

COMPENSATION

The annual base salary range for this position is CAD $65,000 to $75,000, depending on the successful candidate's skills, qualifications, experience, and overall fit for the role.

ACCESSIBILITY & ACCOMMODATION

Armstrong is committed to providing an inclusive, accessible, and equitable recruitment and selection process. In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA), accommodations are available for applicants with disabilities throughout the recruitment process.

If you require accommodation at any stage of the application or interview process, please let us know. We will work with you to provide appropriate accommodations to support your participation in the recruitment process.