Publicis Groupe

Runs advertising and digital transformation services

Media Buying Analyst

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeBogotá, Bogota, ColombiaNo salary listedIn-person

About the Job

Requirements

B2 or above English language level is required.
A bachelor's degree in Media/Advertising, Communication, Business, or a related field is required.
Six months to one year of experience in roles related to project management or marketing is required.
Intermediate Microsoft Excel proficiency is required.
Negotiation and project management skills are required.
Knowledge of media buying and advertising is required.
Ability to measure and analyze campaign performance is required.
Proficiency in Microsoft PowerPoint is required.

Responsibilities

Handle large budgets for media campaigns.
Develop specific campaigns to achieve high-quality outcomes.
Manage campaign targeting, projections, launch, pacing, optimization, and reporting.
Participate in production tasks related to activation.
Generate reports on program content and media analytics.
Maintain buys, track delivery, and secure make-goods.
Assist with pre-campaign and post-campaign requirements.
Troubleshoot revenue models and resolve campaign issues.
Handle queries from online advertisers and publishers.
Train and collaborate with peers.
Engage in continuous learning and self-improvement.

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

The successful candidate for the Media Buying Analyst position will be responsible for handling large budgets media campaigns for our Media clients. Managing overall paid marketing strategy, communication, budget allocation, and ROI. Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting.

Responsibilities

• Handling large budgets for media campaigns
• Developing specific campaigns for high-quality outcomes
• Campaign targeting, projections, launch, pacing, optimization, and reporting
• Participating in production tasks related to activation
• Generating reports on program content and media analytics
• Maintaining buys, tracking delivery, and securing make-goods
• Assisting with pre-campaign and post-campaign requirements
• Troubleshooting revenue models and resolving campaign issues
• Handling online advertiser and publisher queries
• Training and collaborating with peers
• Continuous learning and self-improvement

Qualifications

Qualifications:
• B2 or above English language level
• Bachelor's Degree in Media/Advertising or related, Communication or Business Related

• 6 months - 1 year in roles related to Project Management or Marketing

Skills:
• Microsoft Excel: Intermediate (Must)
• Negotiation and project management skills (Must)
• Proactive and purposeful person (Must)
• Knowledge of media buying and advertising
• Ability to measure and analyze campaign performance
• Excellent verbal and written communication skills
• Strong analytical and numerical skills
• Proficiency in MS PowerPoint

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size: 10,001+
Company stage: IPO
Headquarters: Paris, France
Founded: 1926

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