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Publicis Groupe

Runs advertising and digital transformation services

E-Commerce Manager

Performance & Paid MarketingPosted on Nov 5
Full-timeKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About the Job

Requirements

  • A BA/BS degree or equivalent working experience.
  • At least 4 years of experience in eCommerce.
  • Strong experience with performance marketing and online acquisition tools and networks.
  • Strong analytical skills and a data-driven approach, including knowledge of relevant key performance indicators and how to use them.
  • Strong time-management and organizational skills, with the ability to meet tight deadlines.
  • Strong leadership abilities and a track record of hitting targets.

Responsibilities

  • Develop and execute local eCommerce acquisition strategies across Facebook, TikTok, Shopee, Lazada, and affiliates.
  • Collect data and track marketing activity and channel performance against key performance indicators, including cost per order, cost per acquisition, and return on ad spend.
  • Manage day-to-day workflows and setup for projects and campaigns across platforms.
  • Analyze performance against forecasts and make adjustments to fulfill objectives.
  • Serve clients on performance media briefings, strategy planning, budget allocation, campaign analyses, and quarterly business reviews.
  • Manage accounts to ensure alignment with clients.
  • Manage conversations with key stakeholders such as Shopee and Lazada to ensure partnership key performance indicators are met.
  • Troubleshoot technical issues on campaigns, especially conversion-oriented campaigns.
  • Identify ways to improve performance, growth, and profitability across eCommerce channels.
  • Monitor market trends and develop creative ideas to stay ahead of competitors.
  • Share best practices with peers within the group.
  • Take full ownership of campaign performance and aligned key performance indicators.
  • Train and mentor executives to implement campaigns across platforms.
  • Analyze sales data to predict future sales and stock requirements.
  • Own monthly budget plans for key events, allocate budgets, and shift them according to sales trends.
  • Build relationships with retail-store key account management teams and initiate monthly top-ups.
  • Own billing and top-up conversations with clients and marketplaces.
  • Maintain weekly and monthly reports and share them with clients on time, with insights.
  • Work with division and account leads to prepare quarterly business reviews and monthly review decks.
  • Quality-check team work to ensure error-free delivery.
  • Lead work-in-progress meetings and ad hoc client calls, providing strategic solutions for cross-sell and upsell opportunities.
  • Establish clear communication between account teams to support cross-learning and knowledge sharing.

Desired Qualifications

  • Previous experience working in a start-up or dynamic high-growth company is a plus.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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