Full-Time

Business Development Representative

Posted on 8/27/2024

Betterment

Betterment

501-1,000 employees

E-commerce platform for branded lifestyle products

Consumer Software
Consumer Goods

Compensation Overview

$62.5k - $65kAnnually

+ Commission

Entry

New York, NY, USA

Hybrid position requiring three days a week in-office.

Category
Business Development
Business & Strategy
Required Skills
Sales
Product Management
Cold Calling
Salesforce
Marketing
Requirements
  • No experience necessary, however recent sales (or sales adjacent) experience is a plus (i.e. recruiting, real estate, or non-profit experience)
  • B2B tech/SaaS sales experience as an SDR/BDR is a plus
  • Curiosity and interest for financial products and retirement planning
  • Demonstrated track record of high performance
  • High energy and willingness to learn
  • Strong oral and written communication skills with even stronger listening skills
  • Relentless in your pursuit of success and are willing to put in the extra effort to achieve your goals
  • Experience with sales technology stack- Outreach, Salesforce - is a plus
Responsibilities
  • Generating new opportunities using outbound tactics (email sequences, cold calling, LinkedIn, etc)
  • Identifying, targeting and nurturing potential outbound opportunities by creating new target lists and always being one step ahead of trends
  • Understanding the need of prospects and communicating them clearly to Account Executives
  • Clearly articulating Betterment’s value proposition and products to prospects in specific verticals
  • Meet and exceed meeting set and meetings held goals
  • Ensure effective and consistent use of Salesforce
  • Provide 'voice of the client and industry' to marketing and product management to drive roadmaps

Betterment operates an online retail platform that specializes in selling branded apparel, accessories, and gifts. The company designs a variety of products, including t-shirts, hoodies, onesies, beanies, mugs, and tote bags, all aimed at promoting a positive lifestyle and happiness. Customers can purchase these items directly from Betterment's website, where products are listed at regular and sale prices, making them accessible to a wide audience. Unlike many competitors, Betterment focuses on creating a unique brand identity that resonates with individuals who appreciate lifestyle-oriented merchandise. The goal of Betterment is to attract a diverse clientele and encourage a pursuit of happiness through its products.

Company Stage

Debt Financing

Total Funding

$325.9M

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

11%

1 year growth

14%

2 year growth

15%
Simplify Jobs

Simplify's Take

What believers are saying

  • Betterment's new Bitcoin and Ethereum portfolio taps into the growing crypto market.
  • The launch of Betterment at Work enhances employee financial benefits with innovative solutions.
  • Betterment's expansion into ESG portfolios aligns with rising demand for sustainable investing.

What critics are saying

  • Higher fees in the new Premium plan may deter cost-sensitive customers.
  • Closure of the Philadelphia office and layoffs may indicate financial or strategic issues.
  • Exposure to volatile cryptocurrency markets could lead to potential investor losses.

What makes Betterment unique

  • Betterment offers a unique Tax Loss Harvesting program to offset taxes on gains.
  • RetireGuide provides personalized financial goal assessments through online surveys.
  • Betterment's 0.25% management fee is competitive in the robo-advisor market.

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