Full-Time

Business Development Representative

Confirmed live in the last 24 hours

Betterment

Betterment

501-1,000 employees

E-commerce platform for branded lifestyle products

Consumer Software
Consumer Goods

Compensation Overview

$62.5k - $65kAnnually

+ Commission

Entry

New York, NY, USA

Hybrid position requiring three days a week in-office.

Category
Business Development
Business & Strategy
Required Skills
Sales
Cold Calling
Salesforce
Requirements
  • No experience necessary, however recent sales (or sales adjacent) experience is a plus (i.e. recruiting, real estate, or non-profit experience)
  • B2B tech/SaaS sales experience as an SDR/BDR is a plus
  • Curiosity and interest for financial products and retirement planning
  • Demonstrated track record of high performance
  • High energy and willingness to learn
  • Strong oral and written communication skills with even stronger listening skills
  • Relentless in your pursuit of success and are willing to put in the extra effort to achieve your goals
  • Experience with sales technology stack- Outreach, Salesforce - is a plus
Responsibilities
  • Generating new opportunities using outbound tactics (email sequences, cold calling, LinkedIn, etc)
  • Identifying, targeting and nurturing potential outbound opportunities by creating new target lists and always being one step ahead of trends
  • Understanding the need of prospects and communicating them clearly to Account Executives
  • Clearly articulating Betterment’s value proposition and products to prospects in specific verticals
  • Meet and exceed meeting set and meetings held goals
  • Ensure effective and consistent use of Salesforce
  • Provide 'voice of the client and industry' to marketing and product management to drive roadmaps

Betterment operates an online retail platform that specializes in selling branded apparel, accessories, and gifts. The company designs a variety of products, including t-shirts, hoodies, onesies, beanies, mugs, and tote bags, all aimed at promoting a positive lifestyle and happiness. Customers can purchase these items directly from Betterment's website, where products are listed at regular and sale prices, making them accessible to a wide audience. Unlike many competitors, Betterment focuses on a lifestyle theme that resonates with individuals who appreciate unique merchandise that encourages well-being. The company's goal is to attract a diverse clientele and generate revenue through direct sales while promoting its motto, "Wear Betterment. Pursue Happiness."

Company Stage

N/A

Total Funding

$325.9M

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

9%

1 year growth

14%

2 year growth

12%
Simplify Jobs

Simplify's Take

What believers are saying

  • Betterment's diverse product range and positive branding can attract a wide customer base, potentially leading to high sales volumes and profitability.
  • The company's focus on promoting happiness and well-being through its products can create a loyal customer base that resonates with its message.
  • Economies of scale can lead to increased profitability as sales volumes grow, benefiting both the company and its employees.

What critics are saying

  • The competitive nature of the e-commerce market means Betterment must continuously innovate to stay ahead of rivals.
  • Relying on direct sales for revenue can be risky if there are fluctuations in consumer demand or economic downturns.

What makes Betterment unique

  • Betterment's focus on branded lifestyle products that promote happiness sets it apart from other e-commerce platforms that may not have such a clear, positive message.
  • The company's ability to offer a wide range of products, from apparel to accessories and gifts, allows it to cater to a diverse customer base, unlike more specialized competitors.
  • Betterment's direct sales model and occasional sale pricing make its products accessible to a broad audience, enhancing its competitive edge in the online retail market.

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