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Reflow

Transforms operational activity into actionable insights

Founding Enterprise Account Executive

Full-TimeUpdated on 10/20/2026
No salary listed
Senior
Remote in USA+1 moreMore locations: California, USA
Remote
Sales & Account ManagementAccount Executive

About the job

Requirements
  • At least 5 years of experience as an Account Executive selling to mid-market and enterprise customers.
  • Past experience as a Sales Development Representative or Business Development Representative, ideally selling business-to-business software as a service or enterprise software.
  • Experience as an early employee in an early-stage, high-growth startup and the ability to work effectively amid ambiguity.
  • Ability to run discovery calls and product demonstrations.
  • Ability to translate complex products into clear customer value.
  • Ability to stay organized and process-minded while adapting to early-stage ambiguity.
Responsibilities
  • Own the full sales cycle, with support.
  • Run discovery, product demonstrations, and closing conversations with mid-market and enterprise prospects.
  • Convert inbound and founder-sourced leads into closed-won deals.
  • Partner with founders on early sales calls and ramp quickly to working independently.
  • Qualify accounts, map stakeholders, and present return-on-investment business cases.
  • Advance deals with clear next steps, urgency, and executive alignment.
  • Maintain accurate pipeline records, forecasts, and deal notes.
  • Refine messaging, ideal customer profile definitions, and qualification criteria based on customer conversations.
  • Provide feedback on objections, pricing, and reasons deals stall or close.
  • Collaborate with Product to relay customer needs and field insights.
  • Work with customers after closing to ensure a strong handoff and early value.
  • Identify expansion opportunities and help develop early customers into long-term accounts.
Desired Qualifications
  • Exposure to analytics, data, productivity, business intelligence, or workforce software.
  • Experience selling to operations, finance, people, security, or technical stakeholders.
  • Startup experience or an interest in growing into leadership over time.

About the company

Reflow provides an enterprise-grade workforce and workflow intelligence platform that reveals how work actually happens across teams and systems, helping plan AI and automation investments. It converts operational activity into structured data and delivers real-time views of task flows, bottlenecks, and deviations without complex integrations or manual time tracking. It differentiates itself with a privacy-first design and system-level visibility (not employee monitoring) and SOC 2 Type 2 controls. The goal is to help mid-market and enterprise organizations optimize processes and achieve measurable ROI from automation, as evidenced by early customer savings.

Company Size

11-50

Company Stage

Seed

Total Funding

$15M

Headquarters

San Francisco, California

Founded

2024

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Simplify Jobs

Simplify's Take

What believers are saying

  • January 2026 launch created fresh demand among enterprises adopting AI and automation.
  • Early customer claims include $1.2 million saved in two months.
  • July 2026 website updates show active product development and ongoing positioning refinement.

What critics are saying

  • Celonis, ServiceNow, and UiPath already own enterprise process intelligence and automation budgets.
  • Similarweb lists Sonia, Ramain, and Wisedocs as 2026 workflow-intelligence competitors.
  • Reflow’s value depends on proving ROI fast; one missed deployment kills renewals.

What makes Reflow unique

  • Reflow launched February 11, 2026 with a $15M+ seed and enterprise workflow intelligence.
  • It maps work across people and systems, not just individual productivity or time tracking.
  • Privacy-first controls and SOC 2 Type 2 messaging target regulated operations teams.

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Benefits

  • Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

0%

2 year growth

0%
Basis Set Ventures
Feb 12th, 2026
Reflow’s $15M Seed Bringing Workflow Intelligence to AI Ops

We led Reflow’s $15M Seed to build the system of record for operational intelligence — bringing visibility and measurable ROI to enterprise AI automation.

Tech.eu
Feb 11th, 2026
Reflow launches following a $15M+ seed round focused on operational visibility for enterprises

Reflow launches following a $15M+ seed round focused on operational visibility for enterprises. The company plans to scale its platform to more mid-market and enterprise customers while expanding workflow and workforce intelligence capabilities to help organisations understand work processes before applying automation or AI. Reflow has closed a seed funding round of more than $15 million to support ongoing technology development and broaden access to its workflow and AI automation intelligence, alongside the launch of its workforce and workflow intelligence platform for enterprise customers. As organisations adopt AI, many are able to measure outcomes but have limited visibility into the processes that produce them. As operations scale, this can make it more difficult to assess capacity, identify automation opportunities, or evaluate the impact of AI initiatives. Reflow is designed to address this challenge by making operational work observable. The platform provides real-time visibility into how work moves across people, systems, and processes, without relying on time tracking, self-reported data, or complex integrations. By converting operational activity into structured data, it enables organisations to identify workflows suitable for automation and assess the results of those efforts. The platform takes a system-level approach, observing workflows end to end to surface task flows, bottlenecks, and process deviations. This supports more informed decisions around automation and optimisation and is suited to mid-market and enterprise organisations with large operational teams performing high-volume, computer-based work across functions such as customer support, accounting, legal, and compliance. Reflow is built to support understanding of workflows and capacity rather than monitoring individual employees. The platform incorporates privacy-focused design principles and enterprise-grade controls, including configurable metadata collection and flexible visibility settings. Founded by Ugur Kaner, a founder with Turkish roots now based in the United States, Reflow builds on prior experience in developing technology platforms for business users. Commenting on the launch and funding, Kaner said: Reflow gives leaders a clear, shared view of how work actually happens, so automation decisions are grounded in reality, not assumptions. In an AI-driven world, that visibility becomes essential infrastructure. Early users of the platform have reported improved visibility into operational capacity, more efficient resource allocation, and clearer identification of workflows suitable for automation. Looking ahead, the company plans to scale its platform to support a broader set of mid-market and enterprise customers while continuing to invest in product development. Its focus is on expanding workflow and workforce intelligence capabilities that help organisations better understand how work is performed before applying automation or AI, with the goal of establishing the platform as foundational infrastructure for AI-driven enterprise operations.