About the team  

The Subscriptions Growth team at Roku is focused on growing Roku’s subscriptions business by evaluating opportunities to better compete in the SVOD landscape and working cross-functionally to ensure the optimal execution of those initiatives. As the company’s core business team thinking about subscriptions, we are setting the strategy and vision for Roku’s SVOD business and partnering closely with internal teams such as Partner Growth, Marketing, Merchandising, and Product to bring the vision to life.  

About the role 

A key part of the Subscriptions Growth Team’s responsibility is the global launch, management, and growth of Premium Subscriptions on Roku. Roku is seeking a results-driven Senior Manager to be the leader of Premium Subscription’s international expansion and the first member of the team dedicated to our international strategy.  In this role you will be the leader of end-to-end international launches, including market entry planning, localized content strategy, customer acquisition, partnerships, and operational execution. You will also manage ongoing business operations and scale post-launch, ensuring the team hits our subscription goals. You will play a pivotal role in defining the roadmap for expansion, tailoring strategies to each market’s unique cultural, economic, and competitive landscape.  

As a leader on the Subscriptions Growth team, you will collaborate with global and regional teams to ensure seamless coordination and execution, from initial market analysis and product localization to post-launch growth initiatives. You will also be responsible for establishing scalable business processes, optimizing operational performance, and driving long-term subscriber acquisition and retention – this is your business to launch, manage, scale and grow. This role requires a combination of strategic thinking, operational excellence, and a deep passion for delivering exceptional subscription experiences to customers around the world. 

For California Only - The estimated annual salary for this position is between $185,000 and $273,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing 

• Lead Premium Subscriptions International including the planning and execution of Premium Subscription’s market entry strategies across new international territories, ensuring alignment with Roku’s global objectives
• Own all business aspects of the launch process, including selecting and onboarding content partners, aligning with product on the MVP launch experience, coordinating with marketing and merchandising on the launch campaign, and ensuring overall operational readiness across payments, business operations, and reporting
• Drive ongoing business scale by establishing and optimizing ongoing business operations, including customer support, subscription performance tracking, and partnerships, to ensure sustainable growth in each market
• Collaborate with internal teams such as product, marketing, merchandising, legal, finance, content distribution, partner growth, and business operations to align resources and execute strategies effectively
• Serve as for lead for all Premium Subscriptions International businesses providing regular updates to executive leadership on the growth trajectory and performance. Define and monitor key performance indicators (KPIs) for market launches and ongoing operations, leveraging data-driven insights to refine strategies and meet business objectives 

We’re excited if you have 

• 10+ years of directly relevant experience in a product and/or business strategy capacity at a media or technology company, and/or background in consulting
• A history of analyzing international markets and leveraging data insights to inform strategic decisions, identify growth opportunities, and drive impactful business outcomes
• Experience launching large scale entertainment / content products or businesses in multiple territories over a short period of time (launch of a subscription product a plus)
• Demonstrated leadership in cross-functional project management for highly complex launches involving engineering and product organizations without direct authority over resources
• Prior success owning post-launch scaling of a business to meet or exceed key operating metrics by collaborating with analytics, marketing, merchandising, and product teams
• A strong track record of building and maintaining relationships with the largest global entertainment brands, fostering collaboration, resolving conflicts, and uncovering opportunities for mutual growth
• The ability to work in high pressure, results driven environments with lean teams (startup experience is a plus)
• Deep understanding of digital media space and OTT business models, specifically SVOD

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