AI Product Manager - Commercial Offerings

Description

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

About Medscape

Role Overview:

• AI-enabled supporter offerings
• Reporting, insights, and analytics
• Content customization and campaign performance
• Internal workflows that power supporter value

Mission:

Key Responsibilities:

Product Strategy & Commercial Alignment

• Define and drive the roadmap for AI-enabled commercial offerings
• Identify opportunities to enhance supporter value through AI-driven capabilities
• Partner closely with sales, marketing, and client teams to align product strategy with market needs

Discovery & Prototyping

• Lead discovery to gather insights from customers, stakeholders, and data analysis to identify new product opportunities, specifically exploring how AI can solve problems and create value
• Take a hands-on approach to rapidly prototype concepts using open-source AI/GenAI tools
• Validate concepts with internal teams and, where appropriate, with clients

Internal AI Use Cases (Primary Ownership)

• Lead discovery and productization of AI use cases that improve:
• Supporter-related workflows and operational efficiency
• The ability to adapt, package, and deliver content in ways that increase engagement and commercial value
• Enable transformation of internal capabilities into scalable, client-facing offerings, including new formats, reporting, and customization capabilities

Productization & Scaling

• Translate validated use cases into:
• Repeatable workflows
• Scalable product features
• Client-facing offerings
• Ensure solutions are aligned with platform capabilities and reusable across teams

Collaboration & Platform Alignment

• Partner with:
• Platform product lead to ensure consistency and scalability
• Adaptive Learning PM to align on shared capabilities and avoid duplication
• AI/ML teams for implementation and optimization
• Contribute to governance of shared AI capabilities across teams

Monetization & Performance

• Define how AI capabilities contribute to revenue generation and differentiation
• Ensure clear value articulation for commercial teams and clients
• Track performance and impact of AI-enabled offerings

Success Metrics:

• Revenue contribution from AI-enabled offerings
• Adoption by commercial teams and clients
• Efficiency gains in supporter-related workflows
• Scalability and reuse of AI capabilities

Profile:

Who You Are:

• Bachelor’s degree in Computer Science or equivalent experience; strong understanding of LLMs and AI application architectures
• 5+ years of product management experience, ideally in healthcare, adtech, martech, or B2B platforms, with experience building and scaling AI-powered products
• Strong business and commercial acumen, with the ability to translate product capabilities into client value and revenue impact
• Experience working closely with sales, marketing, and client-facing teams, and understanding how products support commercial success
• Hands-on mindset with the ability to prototype and experiment using AI/GenAI tools to rapidly explore and validate opportunities
• Experience identifying and productizing opportunities that improve operational efficiency and supporter-facing workflows
• Strong product discovery skills, with the ability to gather and synthesize insights from stakeholders, clients, and data
• Data-driven mindset with experience analyzing performance metrics, running experiments, and evaluating AI feature impact
• Comfortable working in cross-functional Agile environments, coordinating across product, engineering, data science, and business teams
• Excellent communication skills, including the ability to translate complex AI capabilities into clear business and client value propositions
• Ability to manage multiple initiatives while maintaining focus on high-impact, revenue-aligned priorities
• Strategic and entrepreneurial mindset, particularly in identifying scalable, monetizable opportunities

Preferred Qualifications:

• Experience in healthcare, life sciences, or pharmaceutical commercial environments
• Experience with AI/ML domains such as LLMs, NLP, or data-driven insights platforms
• Familiarity with content production workflows, reporting systems, or campaign performance analytics
• Understanding of data privacy, compliance, and ethical considerations in AI-driven commercial products
• Experience working across global markets (US, EU, LATAM)

Reporting:

• Solid line: Head of Medscape Education Product
• Dotted line: Head of Medscape Education AI Strategy 

Salary range: 

• $125,000 - $150,000

Bonus Eligible: This position is also eligible for a discretionary company bonus, based upon business results.

Benefits:

• Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:
• Health Insurance (medical, dental, and vision coverage)
• Paid Time Off (including vacation, sick leave, and flexible holiday days)
• 401(k) Retirement Plan with employer matching
• Life and Disability Insurance
• Employee Assistance Program (EAP)
• Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.