ASCO Equipment

Sells and rents construction, agricultural equipment

Machine Control Specialist

Implementation & Technical Account ManagementPosted on Nov 9

Full-timeHouston, TX, USA

About the Job

Requirements

A bachelor's degree or equivalent experience is required.
Proven sales ability and strong customer relationship skills are required.
The ability to write and speak effectively to individuals and groups is required.
Strong planning, problem-solving, negotiation, and organizational skills are required.
Knowledge of construction or heavy equipment is preferred.
Computer skills and knowledge of general business software and the G Suite platform are required.
A valid driver's license and acceptable driving record are required.

Responsibilities

Assist the sales team with quoting the proper equipment and systems.
Perform machine control installations and coordinate with the Service Department when assistance is needed.
Serve as a customer resource by addressing customer needs with creative problem-solving and follow-through.
Prepare machine control units and verify their operation in-house before they are sent to the field.
Educate customers about equipment through product demonstrations and start-ups on sales and rental deliveries.
Sell protection plans and software updates.
Support customers with training and technical assistance.
Educate sales staff through training and system updates.
Travel within the territory and attend manufacturer or internal training outside the territory as needed.
Provide market information to help maintain appropriate inventory and ensure the necessary tooling and capabilities are available to support customers.
Build strong, long-term customer relationships within the territory to deliver solutions.
Represent the ASCO brand professionally and with a customer-first approach.
Identify sales opportunities through outreach and follow-up, and educate customers through product presentations and demonstrations.
Use customer relationship management tools to document and manage sales activities, ensure timely follow-up, and support customer satisfaction.
Work closely with Sales Managers and support teams to ensure seamless order fulfillment and delivery.
Stay current on equipment and industry knowledge and monitor the industry to maintain a competitive edge.

Desired Qualifications

Knowledge of construction or heavy equipment.

Machine Control Specialist

ASCO Equipment · Houston, United States · — · Posted 2026-11-09

Workplace: on_site

Department: Sales

Description

North Houston / Full-Time / On-Site

At ASCO, our motto is "We're On It" – ready to serve, sell, and solve construction equipment challenges for our customers. We’re seeking an ambitious Machine Control Specialist to build strong customer relationships, provide tailored equipment solutions, and drive revenue growth.

Join our team and be part of a family-owned and operated legacy built on exceptional service and continuous growth for over 65 years.

Key Responsibilities:

Assist sales team with quoting the proper equipment/systems.
Perform Machine control installations and coordinate with the Service Department when assistance is needed.
Be the go-to resource for customers, addressing their needs with creative problem-solving and follow-through
Prepare machine control units and verify operation in house, prior to being sent to the field.
Educate customers on equipment through product demonstrations and startups on Sales/Rental deliveries.
Sell Protection Plans/Software Updates.
Support customers with training and technical assistance.
Educate sales staff through training and updates to the systems.
Travel within the territory, as well as manufacturer/internal training outside the territory as needed.
Provide market info to help keep up with inventory demands along with tooling/capabilities to ensure our customers are supported.
Build strong, long-term customer relationships within your territory to deliver solutions
Represent the ASCO brand with professionalism, enthusiasm, and a customer-first attitude (We’re On It!)
Proactively identify sales opportunities through outreach and follow-upEducate customers on equipment through product presentations/demos
Use CRM tools to document and manage sales activities, ensuring timely follow-up and excellent customer satisfaction
Work closely with Sales Managers and support teams to ensure seamless order fulfillment and delivery
Stay up-to-date on equipment and industry knowledge and monitor industry to maintain a competitive edge

Requirements

Bachelor's degree or equivalent experience.
Proven sales ability and excellent customer relationship skills.
Ability to write and speak effectively to individuals and groups.
Strong planning, problem-solving and negotiation and organizational skills.
Knowledge of construction or heavy equipment preferred.
Computer skills and knowledge of general business software and G-suite platform.
Valid driver's license with acceptable driving record.

Benefits

Why Join Team ASCO?

Compensation & Benefits:

Guaranteed base salary + uncapped commissions
Company-provided vehicle
100% paid health insurance, 401(k) + profit sharing, and paid holidays

Unique Perks:

ACE Program: Education Assistance for employees' children pursuing higher education
Opportunities for career growth and professional development
The ability to represent Hitachi Construction Equipment, a leading brand in the industry

Core Values:

Honor God
Develop People
Pursue Excellence
Grow Profitably

Be Part of Something Bigger At ASCO, we’re not just selling equipment – we’re building relationships that empower our customers to succeed. If you’re a results-driven professional with a passion for solving challenges, we want you on our team. ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities.

Apply

Apply at ASCO Equipment

About the Company

ASCO Equipment

Sells and rents construction, agricultural equipment

ASCO Equipment operates in the sale, rental, and servicing of construction, agricultural, and material handling equipment, representing top brands and providing extensive support. At ASCO Equipment, employees benefit from a knowledgeable and supportive team environment that focuses on maximizing equipment uptime—a crucial advantage in these industries. The company's commitment to maintaining a large and accessible parts inventory ensures that both the staff and customers have what they need when they need it, creating a dependable and efficient workplace.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: Lubbock, Texas
Founded: 1960

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