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Oatey Co. Named Company of the Year by Engage! Cleveland for second time. By GlobeNewswire September 8, 2026 The Generation NEXT Award recognizes Oatey's continued investment in young professionals and the Greater Cleveland workforce Oatey Co. Named 2026 Generation NEXT Company of the Year by Engage! Cleveland Oatey Co. was named the 2026 Generation NEXT Company of the Year in the Large Company category by Engage! Cleveland, recognizing the company's continued investment in young professionals and the Greater Cleveland workforce. CLEVELAND, Sept. 08, 2026 (GLOBE NEWSWIRE) - Oatey Co., a leading manufacturer in the plumbing industry since 1916, has been named the 2026 Generation NEXT Company of the Year in the Large Company category by Engage! Cleveland. The honor marks Oatey's second Generation NEXT Company of the Year recognition after winning the Large Company category in 2023. Oatey's Emerging Professionals Group was also previously recognized as a Generation NEXT Program of the Year. Engage! Cleveland is a community-engagement organization for young professionals, business leaders and community leaders who are passionate about making Cleveland a lasting home for the next generation. Now in its fifth year, the organization's Generation NEXT Awards recognize individuals and companies advancing efforts to attract, engage and retain emerging talent in Greater Cleveland. This year, 21 honorees were recognized across six award categories, including Company of the Year, Young Professional of the Year, Mentor of the Year and Program of the Year. Generation NEXT Award winners are nominated by their peers and selected by a committee for their dedication to attracting and retaining talent in Greater Cleveland while building cultures of belonging, engagement and personal fulfillment. "Engage! Cleveland is hardly alone in the work we do surrounding talent attraction and retention, and we are so impressed with this year's honorees that are helping to engage local talent in their industries," said Ashley Basile Oeken, President of Engage! Cleveland. "These award winners are inspirational community members, mentors and companies that make Cleveland a better place to work and live." Oatey's efforts to attract and develop emerging talent include programs that support associates early in their careers and provide opportunities for professional growth, one-on-one mentoring and community involvement. The company's Emerging Professionals Group brings together young professionals from across the business to build connections and advance their professional development. Oatey also offers an award-winning 12-week Intern Experience program that helps college students transition from academic education to a meaningful professional career through hands-on work, networking, community engagement and learning opportunities. "We're proud to call Cleveland home, and part of that pride comes from helping make this a place where young professionals can thrive personally and professionally," said Katherine Lehtinen, Oatey's Senior Vice President of Marketing and Executive Sponsor of Oatey's Emerging Professionals Group. "Oatey is committed to providing emerging talent with meaningful experiences, strong connections and opportunities to succeed. Seeing people build their careers here and knowing we can play a small part in that journey is incredibly rewarding. We're honored to be recognized alongside so many other exceptional organizations that share our commitment to Cleveland and its next generation." ABOUT OATEY CO. Since 1916, Oatey has provided reliable, high-quality products for the residential and commercial plumbing industries, with a commitment to delivering quality, building trust and improving lives. Today, Oatey operates a comprehensive manufacturing and distribution network to supply thousands of products for professional builders, contractors, engineers and do-it-yourself consumers around the world. Oatey is based in Cleveland, Ohio, and has locations in the United States, Canada, Mexico, China and Europe. For more information, visit www.oatey.com, call (800) 321-9532 or follow Oatey on Facebook, Twitter, LinkedIn or Instagram. Madelyn Young John O'Reilly Greenhouse Digital + PR [email protected] [email protected] 708.428.6385

Oatey Co. named Company of the Year by Engage! Cleveland for second time. The Generation NEXT Award recognizes Oatey's continued investment in young professionals and the Greater Cleveland workforce. September 08, 2026 11:31 ET | Source: Oatey Co. CLEVELAND, Sept. 08, 2026 (GLOBE NEWSWIRE) - Oatey Co., a leading manufacturer in the plumbing industry since 1916, has been named the 2026 Generation NEXT Company of the Year in the Large Company category by Engage! Cleveland. The honor marks Oatey's second Generation NEXT Company of the Year recognition after winning the Large Company category in 2023. Oatey's Emerging Professionals Group was also previously recognized as a Generation NEXT Program of the Year. Engage! Cleveland is a community-engagement organization for young professionals, business leaders and community leaders who are passionate about making Cleveland a lasting home for the next generation. Now in its fifth year, the organization's Generation NEXT Awards recognize individuals and companies advancing efforts to attract, engage and retain emerging talent in Greater Cleveland. This year, 21 honorees were recognized across six award categories, including Company of the Year, Young Professional of the Year, Mentor of the Year and Program of the Year. Generation NEXT Award winners are nominated by their peers and selected by a committee for their dedication to attracting and retaining talent in Greater Cleveland while building cultures of belonging, engagement and personal fulfillment. "Engage! Cleveland is hardly alone in the work we do surrounding talent attraction and retention, and we are so impressed with this year's honorees that are helping to engage local talent in their industries," said Ashley Basile Oeken, President of Engage! Cleveland. "These award winners are inspirational community members, mentors and companies that make Cleveland a better place to work and live." Oatey's efforts to attract and develop emerging talent include programs that support associates early in their careers and provide opportunities for professional growth, one-on-one mentoring and community involvement. The company's Emerging Professionals Group brings together young professionals from across the business to build connections and advance their professional development. Oatey also offers an award-winning 12-week Intern Experience program that helps college students transition from academic education to a meaningful professional career through hands-on work, networking, community engagement and learning opportunities. "We're proud to call Cleveland home, and part of that pride comes from helping make this a place where young professionals can thrive personally and professionally," said Katherine Lehtinen, Oatey's Senior Vice President of Marketing and Executive Sponsor of Oatey's Emerging Professionals Group. "Oatey is committed to providing emerging talent with meaningful experiences, strong connections and opportunities to succeed. Seeing people build their careers here and knowing we can play a small part in that journey is incredibly rewarding. We're honored to be recognized alongside so many other exceptional organizations that share our commitment to Cleveland and its next generation." ABOUT OATEY CO. Since 1916, Oatey has provided reliable, high-quality products for the residential and commercial plumbing industries, with a commitment to delivering quality, building trust and improving lives. Today, Oatey operates a comprehensive manufacturing and distribution network to supply thousands of products for professional builders, contractors, engineers and do-it-yourself consumers around the world. Oatey is based in Cleveland, Ohio, and has locations in the United States, Canada, Mexico, China and Europe. For more information, visit www.oatey.com, call (800) 321-9532 or follow Oatey on Facebook, Twitter, LinkedIn or Instagram. Madelyn Young John O'Reilly Greenhouse Digital + PR [email protected] [email protected] 708.428.6385

SEO and AEO content strategy builds search authority and AI visibility for Oatey Co. An integrated SEO and answer engine optimization strategy helped Oatey strengthen its educational content ecosystem, generate nearly 1.2 million blog-related page views, and build measurable visibility across AI search platforms. Industry. Manufacturing Capabilities. Content Marketing Search Engine Optimization (SEO) Answer Engine Optimization (AEO) Outcomes. Organic Search Visibility AI Search Visibility Website Traffic Content Authority Overview. Since 1916, Oatey Co. has provided reliable, high-quality products for the residential and commercial plumbing industries, with a commitment to delivering quality, building trust, and improving lives. Oatey's blog has long served as an educational resource for plumbing professionals, apprentices, facility teams, channel partners, DIYers, and homeowners looking for reliable guidance on plumbing installation, maintenance, and product applications. As search behavior evolved, Oatey saw an opportunity to make that content more useful and discoverable through both traditional search engines and AI-powered answer platforms. Working with Oatey's communications and technical product expert teams, GreenHouse Digital + PR helped evolve the blog strategy around answer engine optimization, or AEO. The program combined technical subject-matter expertise with a pillar-and-cluster content model, intentional internal linking, and answer-friendly formatting designed to strengthen topical authority and make Oatey's expertise easier for search and AI systems to understand and cite. 0 + Blog-Related Page Views 0 Google Generative AI Impressions 0 Referral Sessions from AI Platforms + 0 % Increase in blog hub views The challenge: Search was changing quickly. Contractors and consumers could increasingly use Google (AI Overviews and AI Mode), ChatGPT, Claude, Gemini, and other generative AI platforms to ask detailed plumbing questions and receive synthesized answers without first navigating a traditional search results page. For Oatey, strong organic rankings remained important, but they were no longer the only measure of discoverability. The team needed to organize its technical expertise so AI systems could identify clear answers, understand relationships between related topics, and recognize Oatey as a credible source. At the same time, the strategy needed to protect existing high-performing content and reduce competition between pages targeting similar search intent. The approach: Oatey's Marketing Communications Manager worked with the GreenHouse team to build a more structured content ecosystem around priority plumbing topics. * Broad pillar pages served as comprehensive resources, while connected cluster articles answered narrower questions, and project guides provided step-by-step instructions. * Bidirectional internal links helped users move naturally between resources while giving traditional crawlers and AI systems clearer context about how the content was related. Each assignment began with a detailed content brief provided to GreenHouse by Oatey, defining audience intent, keywords, metadata, internal-link opportunities, approved product references, visuals, schema opportunities, and the specific question the article needed to answer. GreenHouse writers then interviewed Oatey technical subject-matter experts and reviewed approved documentation to create accurate, educational content grounded in real-world plumbing expertise. Content was also formatted with AI-driven discovery in mind. The team incorporated important AEO/GEO content optimizations, including: * Concise Definitions * Descriptive Headings * Faqs * Schema Markup * True HTML Tables * Bullet Lists * Short-Answer Blocks * And Structured Internal Links. High-performing pages received selective updates rather than unnecessary rewrites. GreenHouse has been a valuable partner in helping Greenhouse Digital evolve Oatey's blog content strategy as search continues to change. They've helped Greenhouse Digital translate its technical expertise into useful, authoritative content that meets the needs of its audiences while also strengthening how that content is structured and discovered across traditional and AI-powered search. Just as importantly, they understand the importance of maintaining the technical accuracy and authenticity that its customers expect from Oatey." Amanda keiber | senior director, Marketing Communications, Oatey Co. The results: The strategy delivered measurable gains across traditional and AI-driven search. From June 1, 2025, through June 30, 2026, Oatey's blog-related pages generated 1,198,218 views, while the main blog hub generated 94,872 views, up 24.4% from the prior period. The 10 most-viewed blog articles generated 372,870 combined views. Oatey also established significant visibility within AI search. Google Search Console recorded 1.29 million generative AI impressions for Oatey blog pages from May 18 through June 30, 2026. AI search engines generated 10,998 referral sessions to Oatey.com from June 30, 2025, to Aug. 3, 2026, while Semrush reported a 74/100 AI visibility score and thousands of mentions and citations across tracked platforms. The work also established a repeatable framework Oatey can use to evaluate content through both human engagement and AI visibility, strengthen underdeveloped topic clusters, and prioritize future updates based on measurable demand. The most important thing for Greenhouse Digital was making sure Greenhouse Digital didn't sacrifice the quality or authenticity of the content in pursuit of AI visibility. Everything still starts with real subject-matter expertise and information that is genuinely useful to the reader. From there, Greenhouse Digital can structure and optimize that expertise so search engines and LLMs can understand, surface, and cite it. Brands now have two audiences: the people consuming the content and the machines helping them discover it. Strong content has to work for both." Madelyn young | director, content & PR, GreenHouse Digital + PR. Why it worked: The program combined Oatey's technical expertise with a content architecture designed around how people actually research plumbing questions. Instead of treating AEO as a separate content channel, Oatey and GreenHouse strengthened the existing blog through clearer answers, stronger topic relationships, expert-led content, and selective optimization. That approach allowed Oatey to preserve the organic value it had already built while extending its authority into emerging AI search experiences. The result is an educational content program that continues to serve people seeking practical plumbing guidance while becoming increasingly visible on the platforms that shape how those answers are discovered.