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Boston Consulting Group

Global strategy and transformation consulting firm

Senior Analyst - Marketing

Strategy & Management ConsultingUpdated on Nov 13
Full-time$115.7k - $119.5k

About the Job

Requirements

  • A Bachelor's degree is required; an advanced degree is preferred, with demonstrated high academic achievement. A degree in Marketing, Business, Economics, Analytics, or another relevant field is preferred.
  • Three to five years of industry experience and/or at least two to three years of consulting professional work experience within marketing topics.
  • Strong analytical skills and proficiency with Excel are required.
  • Strong marketing and analytical capabilities, collaborative and execution capabilities, verbal and written communication skills for expert and non-expert audiences, flexibility, attention to detail, and work quality are required.
  • Excellent interpersonal and communication skills and fluent written and spoken English are required.
  • Strong business acumen and problem-solving capabilities are required.

Responsibilities

  • Partner with BCG project teams and contribute directly to client work focused on marketing strategy and transformation in B2B and B2C contexts.
  • Run diagnostics and design, monitor, and optimize large marketing transformation programs with client teams.
  • Assess client capabilities using quantitative and qualitative observations, and help develop capabilities that drive client performance, including dashboarding and data visualization.
  • Support project proposals and client case work using analytics and marketing expertise, including outside-in observations, competitive benchmarking, and survey fielding.
  • Contribute to business development efforts and create and maintain intellectual property and knowledge that supports the Marketing topic and its sub-topics.
  • Solve client problems using relevant analytical approaches and customized solutions; assess marketing capabilities, identify opportunities to improve effectiveness, analyze marketing performance, and translate data into actionable insights.
  • Work with clients to understand strategic objectives and develop marketing strategies, programs, and initiatives that improve customer outcomes and business performance.
  • Apply quantitative and qualitative approaches to marketing problems, interface with case and client teams, and report results.
  • Contribute to client cases, workshops, and proposals; travel onsite occasionally as required to understand client requirements and design and develop solutions.
  • Support case teams and clients with expert perspectives on industry trends, proprietary data or tools, and research and analysis of market information; support practice-area business development, proposals, and knowledge organization.

Desired Qualifications

  • Previous experience at a consulting firm and/or marketing agency is strongly preferred.
  • Experience with marketing analytics, customer data, digital marketing, customer relationship management, marketing technology, or related tools and platforms is a plus.
  • Experience in Marketing, Business, Economics, Analytics, or another relevant degree field is preferred.
  • An advanced degree is preferred.

About the Company

Boston Consulting Group

Global strategy and transformation consulting firm

BCG provides global management consulting, advising leaders in strategy and transformation across industries, with expertise in M&A, operations, pricing, sustainability, and AI. BCG X builds AI solutions, digital products, and new ventures by combining engineers, data scientists, designers, and venture builders for clients. Specialist units Inverto, Platinion, and Quantis support procurement, IT architecture, and sustainability, while the BCG Henderson Institute supplies research. The goal is to help clients achieve lasting performance improvements and durable value through strategic advisory plus hands-on technology execution.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Boston, MA
Founded
1963

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