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Bank of America

Runs a US consumer bank, brokerage and investment bank

Digital Product Readiness and Communications Manager

Product MarketingConfirmed live in the last 24 hours
Full-timeIn-person

About the Job

Requirements

  • At least 4 years of experience in product management, product communications, change management, readiness, stakeholder engagement, communications strategy, or a related field.
  • Experience supporting customer-facing digital products, platforms, or technology solutions.
  • Experience developing and executing communication strategies for product launches, feature releases, or business transformation initiatives.
  • Experience creating executive-level communications, presentations, and strategic messaging.
  • Experience developing communications, training, or readiness materials for large-scale initiatives.
  • Ability to influence senior leaders and cross-functional stakeholders without direct authority.
  • Strong project management skills and ability to manage multiple priorities and deliver results in a fast-paced environment.
  • Ability to translate complex technical concepts into clear, audience-specific messaging.
  • Experience measuring adoption, engagement, and business outcomes to evaluate success and drive continuous improvement.
  • Business acumen.
  • Decision making.
  • Product design and development.
  • Product management.
  • Program management.
  • Executive presence.
  • Oral communications.
  • Presentation skills.
  • Prioritization.
  • Written communications.
  • Business case review.
  • Hiring and onboarding.
  • Negotiation.
  • Strategic thinking.
  • Talent development.

Responsibilities

  • Lead client communications strategy for large-scale digital payments initiatives, including strategy, planning, messaging, and execution.
  • Lead associate readiness across all channels for large-scale digital payment initiatives, including developing strategy, delivering readiness materials, partnering across lines of business, and preparing front-line teams for payment changes.
  • Track the success of communications and associate-readiness efforts and recommend process improvements for future efforts.
  • Lead readiness and communications for strategic product initiatives, including strategy, planning, messaging, and execution for digital payments initiatives.
  • Develop and deliver associate-readiness programs, materials, and training to support adoption of payment enhancements.
  • Translate complex technical changes into business-friendly messaging for executive audiences.
  • Measure communication and readiness effectiveness and identify opportunities for continuous improvement.
  • Build relationships across Product, Technology, Operations, Risk, Compliance, and business stakeholder groups to drive alignment and execution.
  • Develop executive communications and presentations to drive awareness and support for strategic initiatives.
  • Monitor stakeholder feedback, identify adoption risks, and implement mitigation strategies.
  • Measure change success through adoption metrics, stakeholder engagement, and business outcomes.

Desired Qualifications

  • Experience supporting digital products, technology solutions, or customer-facing platforms.
  • Knowledge of payment products.

About the Company

Bank of America

Runs a US consumer bank, brokerage and investment bank

Bank of America runs one of the largest US banks, serving consumers, small businesses, wealthy families, corporations and institutional investors. Alongside checking accounts, credit cards, mortgages and business loans, it owns the Merrill brokerage, a private bank for wealthy clients and a global investment bank that advises on deals and trades stocks and bonds. Customers reach it through thousands of branches and ATMs and its mobile banking app. It earns money mainly from the gap between what it charges on loans and pays on deposits, plus fees from advice, asset management, deal work and trading. It grew from a San Francisco bank founded in 1904 and is headquartered in Charlotte, North Carolina.

Company size
10,001+
Company stage
IPO
Headquarters
Charlotte, NC
Founded
1904

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