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Publicis Groupe

Runs advertising and digital transformation services

Digital Business Director

Performance & Paid MarketingUpdated on Nov 5
Full-timeMadrid, SpainNo salary listedIn-person

About the Job

Requirements

  • At least 8 years of experience in digital or media agencies, ideally managing large-scale accounts or multinational clients.
  • Strong experience across performance media and multi-channel environments, with hands-on knowledge of direct-response channels and paid social platforms such as Meta and TikTok.
  • A strong business and client-service mindset, ideally developed through senior Account Director, Business Director, or similar client leadership roles.
  • Ability to operate at both strategic and operational levels, moving from senior stakeholder conversations to practical execution challenges.
  • Solid commercial understanding, including exposure to profit and loss, fee models, scopes of work, and global client agreements.
  • Experience working within complex, matrixed, and international organizations and coordinating multiple markets and stakeholders.
  • Strong understanding of the digital media ecosystem, including advertising technology, marketing technology, technology integration, and evolving media operating models.
  • Fluent Spanish and C1/C2-level English, with English used confidently in daily international business environments.
  • Availability to travel internationally when required.

Responsibilities

  • Translate global strategic priorities across short-, mid-, and long-term horizons into actionable plans and operating models for key markets.
  • Drive cross-market transformation initiatives spanning advertising technology, marketing technology, media technology, taxonomies, performance, and centralized buying models.
  • Connect and align central teams, global delivery hubs, and local market teams across Europe, the United States, and Latin America, ensuring consistency while adapting to local business realities.
  • Identify gaps and friction points across workflows, buying models, technology integrations, and cross-market processes, and develop practical solutions that improve effectiveness and scalability.
  • Represent senior leadership in global working groups, transformation programs, and strategic conversations with major technology and media partners such as Meta, TikTok, Netflix, and Adobe.
  • Act as a senior point of contact for complex business discussions, bringing together media expertise, commercial understanding, and client service.
  • Work across cultures, functions, and seniority levels, stepping in proactively when a market, hub, or strategic initiative requires leadership or problem-solving.

Desired Qualifications

  • Experience managing large-scale accounts or multinational clients.
  • A business and client-service mindset developed through senior Account Director, Business Director, or similar client leadership roles.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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