Senior Product Marketing Manager
Amazon
Senior Product Marketing Manager
Amazon
Sells products online and rents cloud computing
Why This Role Matters
The way customers watch television is changing. Alongside broadcast TV, the growth of streaming content has diversified what customers want from a TV. Fire TV is expanding beyond streaming devices into the television itself. In this role, you'll plan and execute the marketing strategy in Japan for the growing Fire TV built-in smart TV business. You'll drive the business end-to-end — from product launch through post-launch growth — taking comprehensive ownership across business planning, sales promotion to hit targets, and the design and execution of marketing initiatives on both online and offline channels.
Who You Are
You're an experienced professional who has independently led marketing and sales-promotion programs and delivered results - ideally at a consumer-electronics manufacturer, a global tech company, or a similarly fast-moving business. You can build marketing plans together with partner companies - TV manufacturers, consumer-electronics retailers, and others - and communicate the value Fire TV brings to customers. You commit to results, and you can design and execute the promotions and channel marketing that grow the numbers. Working with senior management and global teams, you bring cross-functional stakeholders along, make sound judgment calls even when the situation is ambiguous, and move fast when the opportunity demands it. This role drives strategy locally while partnering with global teams. Native-level Japanese and business-level English are both required.
このポジションの魅力
お客様のテレビの楽しみ方は変わりつつあります。テレビ放送に加え、ネット動画コンテンツが増え、お客様のニーズも多様化しています。Fire TVは、ストリーミングデバイスの枠を超え、テレビそのものへと広がっています。このポジションでは、成長を続けるFire TV搭載スマートテレビ事業における、日本のマーケティング戦略を立案・実行します。商品の立ち上げからローンチ後のビジネス推進までを一気通貫でドライブし、事業計画の策定、予算達成に向けた販売促進、オンライン・オフラインでの各種マーケティング施策の企画・実行まで、包括的な責任をもって事業を推進します。
求める人物像
家電メーカー、グローバルテックなど、変化の速い業界で、マーケティングおよび販売促進のプログラムを自ら主導し、成果を出してきた経験豊富な方を求めています。テレビメーカー、家電量販店などのパートナー企業と共にマーケティングプランを描き、Fire TVがもたらす価値をお客様に伝えていける方。結果にコミットし、数字を伸ばすプロモーションやチャネルマーケティングを企画・実行していける方。シニアマネジメント、グローバルチームと連携し、部門を超えたステークホルダーを巻き込み、曖昧な状況でも的確な判断を下し、機会が求めるときには素早く動ける方。日本市場の戦略をローカルで推進しつつ、グローバルチームと連携するポジションです。日本語（ネイティブレベル）と英語（ビジネスレベル）の両方が必要です。
Key job responsibilities
1. Partner Brand Marketing Strategy & Execution: Lead the go-to-market and marketing strategy for the Fire TV built-in smart TV business in Japan. Develop marketing plans with TV-brand partners and drive integrated initiatives across online and offline channels. Review and approve customer-facing assets to ensure consistent messaging and branding.
2. Business Planning & Ownership of Results: Be accountable for the business results and targets. Develop short- and mid-term business plans based on market trends, customer needs, and financial data, and drive them from planning through execution.
3. Marketing Budget Management & Optimization: Manage marketing and media investments with partners and agencies. Use analytical insights to optimize budget allocation, monitor KPIs, and identify opportunities for growth.
4. Customer Insights & Value Proposition: Act as the voice of the Japanese customer. Commission research, analyze customer behavior, and translate the value Fire TV brings into propositions relevant to the Japan market.
5. Stakeholder Collaboration & Strategic Leadership: Work with internal teams and the US Fire TV team to execute initiatives, and build strong relationships with TV-brand partners. Set roadmaps, track goals, and present high-quality documents to senior leadership.
1. パートナーブランドマーケティングの戦略・実行: Fire TV搭載スマートテレビ事業における日本のGTM・マーケティング戦略に責任を持つ。テレビブランドのパートナーとマーケティングプランを策定し、オンライン・オフラインを横断した統合施策を推進する。顧客向けクリエイティブ素材のレビュー・承認を行い、一貫したメッセージングとブランディングを担保する。
2. 事業計画と成果責任: 事業の成果・目標に責任を持つ。市場動向、顧客ニーズ、財務データをふまえ、中長期・短期の事業計画を策定し、計画から実行まで推進する。
3. マーケティング予算の管理・最適化: パートナーおよび広告代理店と連携し、マーケティング／メディア投資を管理する。分析的知見を活用して予算配分を最適化し、KPIをモニタリングして成長機会を特定する。
4. カスタマーインサイトと付加価値提供: 日本のお客様の声を代弁する存在として、リサーチを企画し、顧客行動を分析する。Fire TVがもたらす価値を、日本市場に即した提案へと落とし込む。
5. ステークホルダー連携と戦略的リーダーシップ: 社内チームおよび米国のFire TVチームと連携して施策を実行し、テレビブランドのパートナーと強固な関係を構築する。ロードマップを策定して目標を管理し、シニアリーダーシップに向けた質の高いドキュメントを作成・提示する。
About the team
Amazon Devices has brought some of the most beloved products to customers in Japan — from Kindle to Echo to Fire TV — and this team operates with the energy and ownership of a startup backed by the resources of Amazon. You'll have a seat at the table to shape strategy, not just execute it. You'll own outcomes, not just activities — with the autonomy to propose bold ideas, build the case, and bring them to life across channels that reach millions. This is a team that values independent thinking, high judgment, and a bias for action. If you're ready to step into a role with real strategic ownership and visible business impact — working on products you'd proudly recommend — we'd love to hear from you.
Amazon Devicesは、KindleからEcho、Fire TVまで、日本のお客様に愛される革新的なプロダクトを届けてきました。このチームは、Amazonのリソースを背景に持ちながら、スタートアップのようなエネルギーとオーナーシップで動いています。戦略を実行するだけでなく、戦略を形づくる側に立てるポジションです。活動ではなく成果にオーナーシップを持ち、大胆なアイデアを提案し、根拠を構築し、何百万人ものお客様に届くチャネルで実現する——そんな自律性があります。独立した思考、高い判断力、そしてBias for Actionを大切にするチームです。真の戦略的オーナーシップと目に見えるビジネスインパクトを求め、自信を持っておすすめできるプロダクトに携わりたい方——ぜひご応募ください。
- 8+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience leading go-to-market for consumer software or hardware product launches
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
- Experience presenting metrics and progress to goal to senior leadership
- Experience in marketing or marketing research
- Bachelor's degree
- Speak, write, and read fluently in Japanese at a business level or above (N1+)
- Speak, write, and read fluently in English
- MBA
- Experience in consumer electronics or technology sector
- Experience in partnership and product marketing
- Experience working in a fast-moving consumer business
- Experience applying strong numerical and analytical abilities to develop product/program strategies and evaluate complex processes and financial scenarios
- Experience in ownership of projects and communicating timelines and executing independently
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon runs the largest online store in the United States and rents cloud computing to businesses and governments through Amazon Web Services. AWS pioneered renting computing power over the internet, and Amazon built its own delivery network to get orders to customers quickly. Shoppers buy from Amazon and from independent sellers on its store, and Prime members pay a subscription for fast free shipping, streaming video and music, and other perks. AWS rents out computing power, storage, databases, and AI tools so companies can run software without owning servers, and Amazon also makes Kindle e-readers and Echo speakers with the Alexa assistant. Jeff Bezos founded Amazon in 1994, and it is based in Seattle, Washington.
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