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MrBeast

YouTube-driven entertainment brand with food ventures

Account Director, Strategist, Telecommunications

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • At least 15 years of experience blending integrated marketing strategy with telecommunications industry account leadership, either brand-side or agency-side.
  • Direct experience packaging integrated campaigns with a top-tier YouTuber, streaming platform, or premium content publisher.
  • Product-marketing experience relevant to co-branded merchandise; experience leading a merchandise or licensed-product marketing motion is applicable.
  • Ability to participate as a peer in client marketing planning meetings and contribute meaningfully to creative brainstorms.
  • A track record of building sophisticated KPI-mapping and measurement frameworks that withstand marketing-mix modeling review.
  • Media literacy sufficient to assess production feasibility and avoid proposing concepts that cannot be filmed.

Responsibilities

  • Develop the pre-sale deliverable for every integration, including the concept document, pitch deck, KPI mapping, and measurement architecture.
  • Manage the partner content marketing calendar to package every product launch around a high-impact content moment.
  • Translate client business objectives into MrBeast content architecture, selecting the appropriate assets and formats for each campaign.
  • Align client measurement goals, such as unaided awareness lift, purchase consideration, and retail traffic, with the optimal MrBeast assets.
  • Collaborate with the Creative Lead on concept feasibility, production complexity, and creative fit with MrBeast’s brand voice, translating the client brief for the studio.
  • Build an acquisition-and-retention narrative into every integration and explain how each proposal can drive gross adds or reduce churn.
  • Address regulated-category constraints during pre-sale by incorporating category disclosure requirements and compliant claims into the concept.
  • Coordinate with the client’s retail marketing team to connect MrBeast integrations to in-store or store-locator activation.
  • Lead the concept-to-close cycle as the primary pre-sale lead, from the first client conversation through the signed insertion order, with the Vice President providing executive-level consultation.
  • Brief the Activation Account Director comprehensively when a deal closes and remain consultative through production without owning execution.
  • Incorporate activation learnings into subsequent strategy cycles.

Desired Qualifications

  • A consulting background is welcome, including MBB associate or engagement manager experience with telecommunications expertise, or corporate development experience for telecommunications clients at a media firm.

About the Company

MrBeast

YouTube-driven entertainment brand with food ventures

MrBeast creates digital media content on YouTube featuring large-scale challenges, giveaways, and philanthropy. Its products extend into food and consumer goods: MrBeast Burger operates as a virtual restaurant that uses partner kitchens to fulfill online orders, and a line of chocolate products. The business earns through YouTube ad revenue, brand sponsorships, merchandise sales, and profits from its food and beverage ventures. The model relies on video content to attract a global, young audience and to drive demand for its store-brand offerings and sponsorships, then monetizes across media, merchandise, and meals. The company differentiates itself by high-stakes, participatory content and a clear philanthropic angle, along with diversified revenue streams beyond advertising. The goal is to entertain a worldwide audience while funding charitable initiatives and pursuing sustainable growth across media and consumer products.

Company size
1,001-5,000
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$300M
Headquarters
Greenville, NC
Founded
2012

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