Open Road Integrated Media

Curates and distributes daily ebook deals

Senior Business Analyst

Data AnalysisPosted on Nov 11

Full-timeNew York, NY, USA$87.3k - $90k /yrIn-person

About the Job

Requirements

A bachelor's degree in business, data science, marketing analytics, or a similar field is required.
At least six months of experience in a marketing analytics or business analytics role is required.
Working knowledge of the book publishing industry, particularly ebooks, and the United States and international retail and library markets is required.
Advanced proficiency in Microsoft Excel, including VLOOKUP, pivot tables, and charts; SQL; Tableau; Amazon Retail Analytics; Circana BookScan; and Pubtrack Digital is required.
Working knowledge of Python, R, and statistics, including regression, hypothesis testing, and exploratory analysis, is required.
Working knowledge of emerging technologies and tools for statistical analysis of business and customer data is required.

Responsibilities

Perform complex qualitative and quantitative data analyses to understand target markets, price elasticity, and other key revenue and profitability contributors in work with channel partners, including ebook retailers, libraries, and subscription providers, across English-language markets globally.
Analyze historical financial data to identify challenges, opportunities, and tradeoffs for clients and business units in channels.
Act as a business analysis subject matter expert for the Audience Team, which markets directly to consumers, and analyze audience engagement through email, websites, and social media marketing.
Use consumer analytics tools, including Google Analytics, SEMrush, Sailthru, and other tools, to enable use of audience data across business areas and combine data sources to enrich analysis.
Improve sustainable profitability by continuously analyzing internal data, understanding industry and audience direction, identifying opportunities, presenting findings to senior and C-level teams, and partnering with business owners.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Devise and evaluate methods for collecting data and productizing it in proprietary internal systems, serving as a subject matter expert in collaboration with senior leaders in Product, Technology, and Data.
Gather data on consumers, competitors, and market conditions, and analyze prices, sales, and methods of marketing and distribution.
Convert complex data and findings into understandable tables, graphs, written reports, and internal software features and products.
Provide information to help the company determine its marketplace position.
Synthesize key takeaways into actionable recommendations and implementation plans to meet financial objectives.
Prepare reports of findings, illustrate data graphically, and translate complex findings into written text.
Present results to internal business owners.
Analyze and evaluate current business processes and identify opportunities to improve workflows and technology.
Create initiatives to meet business requirements and needs.
Contribute to firm knowledge development, codification, and dissemination of information critical to business process optimization, using analysis to identify overlooked areas of focus.
Work closely with senior management partners to understand and improve their businesses while balancing the overall company's success.

Perform complex qualitative and quantitative data analyses to understand target markets, price elasticity, and other key revenue and profitability contributors in our work with channel partners, including eBook retailers, libraries, subscription providers, and others in all English language markets globally. Analyze historical financial data to identify key challenges, opportunities, and tradeoffs for Ignition clients and ORIM business units in channels. Act as business analysis subject matter expert for our Audience Team which markets direct-to-consumer, performing analyses that informs engagement with audience via email, website, and social media marketing. Utilize consumer analytics tools such as Google Analytics, SEM Rush, Sailthru, and others to enable use of audience data in all business areas, including core channels, marrying two data sources to enrich analysis. Improve holistic, sustainable profitability via the automated, synchronized use of our first-party data insights and channel insights by continuously analyzing internal data, understanding the industry direction, audience direction, identifying opportunities, presenting to the SVP, and C-level teams and partnering with business owners. Measure the effectiveness of marketing, advertising, and communications programs and strategies. Devise and evaluate methods for collecting data and productizing it in our proprietary internal systems, operating as a subject matter expert working with our SVPs of Product, Technology, and Data. Gather data on consumers, competitors, and market conditions, and analyzing their prices, sales, and method of marketing and distribution. Convert complex data and findings into understandable tables, graphs, and written reports, and internal software features and products. Seek and provide information to help the company determine its position in the marketplace. Synthesize key takeaways to develop actionable recommendations and implementation plans to meet our financial objectives. Prepare reports of findings, illustrating data graphically and translating complex findings into written text. Present results to internal business owners. Analyze and evaluate current business processes and identify areas of improvement in workflows and technology. Create initiatives to meet on the business’s requirements and needs. Contribute to firm knowledge development, codification, and dissemination of information critical to business process optimization – using analysis to identify areas of focus that may otherwise go overlooked. Work closely with senior management partners to understand and improve their businesses, while balancing the overall company’s success.

Requirements:

Bachelor’s degree in business, data science, marketing analytics, or a similar field.
Six months of experience in a marketing analytics or business analytics role.
Working knowledge of the book publishing industry, particularly ebooks, as well as the US and international retail and library markets.
Advanced proficiency in Microsoft Excel (VLookup, pivot tables, charts), SQL, Tableau, Amazon Retail Analytics, Circana Bookscan and Pubtrack Digital.
Working knowledge of Python, R, and statistics (regression, hypothesis testing, exploratory analysis) and the emerging technologies and tools to perform statistical analyses of business and customer data.

Job location: Open Road Integrated Media Inc.,

180 Maiden Lane, Suite 8A, New York, NY 10038

Salary: $87,256.00 to $90,000.00 per year

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About the Company

Open Road Integrated Media

Curates and distributes daily ebook deals

Open Road Integrated Media curates and distributes ebook deals through daily newsletters, attracting avid readers with discounted and free titles across genres like true crime, science fiction, fantasy, humor, cooking, and entertainment. Its main product is a newsletter that highlights ebook deals and free titles, with additional newsletters such as The Reader that offer recommendations and giveaways. The company monetizes these newsletters through affiliate marketing and partnerships with authors and publishers, directing readers to purchase or download ebooks. Its approach leverages an extensive catalog of bestselling books to engage subscribers and sustain revenue from partner relationships. Open Road’s goal is to grow a large, engaged subscriber base and drive traffic and sales to its partners by providing affordable, diverse reading options.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: New York City, New York
Founded: 2009

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