Full-Time
Freelance Swedish Content Writer
Seo
Posted on 7/19/2023
Farfetch
1,001-5,000 employees
Online marketplace for luxury fashion items
Junior, Mid, Senior
London, UK
- You speak Swedish to a native level and English fluently (spoken and written)
- You are a strong writer with experience creating engaging copy
- You are keen to learn about SEO and optimising content
- You have knowledge of fashion at all levels from high-end designers to cutting edge street style
- You are knowledgeable of garment and accessory construction
- You can work to clear deadlines but also to work independently
- You can work quickly and to agreed targets
- You will create and translate copy for listing descriptions from English into Swedish
- You will become a quality guardian for our Swedish tone of voice and an expert on particular fashion brands and categories
- You will track and correct defects in listing descriptions and other localised content
Farfetch operates an online marketplace that connects luxury fashion brands, boutique retailers, and consumers from around the world. The platform allows users to buy and sell high-end fashion items, catering to a clientele that values quality and exclusivity. Farfetch partners with various luxury brands and boutiques, providing them with a digital space to showcase their products. The company generates revenue primarily through commissions on sales made through its platform and offers additional services like digital marketing and logistics to its partners. Unlike many competitors, Farfetch has also expanded into the pre-owned luxury market by acquiring LUXCLUSIF, allowing it to serve a broader audience. The goal of Farfetch is to create a global platform that enhances the shopping experience for luxury fashion consumers while supporting brands and retailers in reaching a wider market.
Company Size
1,001-5,000
Company Stage
IPO
Total Funding
$682.9M
Headquarters
London, United Kingdom
Founded
2007
Simplify's Take
What believers are saying
- Expansion of virtual try-on tech enhances Farfetch's digital shopping experience.
- Partnership with Volt offers secure, fast payment options, reducing fraud risks.
- Growing interest in pre-owned luxury goods boosts Farfetch's market potential.
What critics are saying
- Increased competition from Mytheresa may impact Farfetch's market share.
- Yoox Net-A-Porter's China exit signals potential challenges for Farfetch in China.
- Departure of key personnel could disrupt Farfetch's strategic initiatives.
What makes Farfetch unique
- Farfetch connects luxury brands and consumers through a unique online marketplace.
- The platform offers modular, API-enabled technology for seamless luxury fashion transactions.
- Farfetch's acquisition of LUXCLUSIF taps into the growing pre-owned luxury market.
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Benefits
Health Insurance
Flexible Work Hours
Employee Pension Scheme
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -3%2 year growth
↑ 0%Payments orchestration infrastructure firm Pay.com’s merchants will be able to access global real-time payments platform Volt’s Instant Bank Transfer solution to allow their end-users to make payments from their bank account in real time.This capability will follow from Pay.com’s selection of Volt as its new strategic open banking partner, the companies said in a Monday (Feb. 3) press release.“This partnership reinforces Pay.com’s position in the open banking payments ecosystem, enabling us to capitalize on growth opportunities alongside Volt,” Pay.com Global Head of Partnerships Kim De Jesus said in the release. “Together, we’ve emphasized the importance of speed, trust and technology accessibility and their direct impact on merchants and the overall payments ecosystem.”Pay.com not only integrated Volt’s open banking solution but built functionality that enables it to pre-authorize credentials, securely identify users and display banking options linked to their financial profiles, according to the release.This capability will make it easier for consumers to select their preferred payment method and initiate their payment, thereby supporting consumer adoption and building trust, per the release.“What makes this collaboration truly special is the alignment of our core values — accessibility, global reach and innovation,” Volt Head of Partnerships Elaine Smith said in the release. “We’re excited to deepen our strategic partnership with Pay.com as we explore early-stage solutions that redefine the payments landscape.”Pay by bank is carving out a niche in the consumer payments space, according to the PYMNTS Intelligence and Trustly collaboration, “What Consumers Need for Pay by Bank to Catch On.”The report found that Gen Z, high-income individuals and consumers already interested in this payment method report increased interest in using pay by bank when offered discounts and cash-back rewards.When Volt launched a partnership with luxury retailer Farfetch in September, Volt said pay by bank removes chargebacks, reduces card fraud risks and lifts card processing fees.Farfetch Senior Director of FinTech Operations Mark Hobbs said at the time in a press release that the partnership with Volt “provides our customers with secure, fast and seamless additional payment options that enhance the online purchasing experience.”“Volt is dedicated to building the global real-time payment network and is a great partner for improving the payment experience,” Hobbs said
Perfect Corp. plans to acquire Wannaby to expand Perfect’s virtual try-on technology solutions into new luxury market segments like shoes, bags and apparel. The company entered into an agreement with Wannaby’s current owner, Farfetch, to make the acquisition, Perfect Corp. said in a Monday (Dec. 23) press release. Wannaby provides virtual try-on technology and digitalization solutions for the fashion industry and has served more than 30 luxury brands, according to the release
By integrating Wannaby's innovative solutions with Perfect Corp.'s state-of-the-art beauty tech solutions, the company is set to redefine the digital experience in the fashion and beauty sectors.
Around the world, eCommerce companies look to grow their share of consumers’ overall retail spending.For Coupang, the real opportunity lies in boosting current customers’ spending more than gaining new shoppers.The multinational eCommerce company shared in its second-quarter 2024 earnings results, reported Tuesday (Aug. 6), that even amid a 12% year-over-year increase in active customers, the real growth driver has been the rising expenditure of those who are already engaged.“While new customers contribute to future growth, our growth today and tomorrow is powered primarily by the increasing spend of our existing customers,” Coupang founder and CEO Bom Kim told analysts on a conference call. “And we believe our future growth opportunity is massive and largely untapped because we still account for a small percentage of overall retail spend, even of our oldest and best customer cohorts. That’s why all of our customer cohorts continue to increase their spend, even our oldest and highest-spending cohorts.”Especially strong has been the performance of the company’s marketplace business. The segment has outpaced first-party sales for 13 consecutive quarters. The surge in marketplace sales, particularly among sellers that are small– to medium-sized businesses (SMBs), indicates a growing consumer preference for a wider variety of products and the increasing importance of platform diversity.If the United States is any indication, many consumers do indeed prefer third-party channels, per the PYMNTS Intelligence study “How Preferred Payment Availability Can Reduce Cart Abandonment.” The report, which drew from a survey of more than 3,500 U.S
Yoox Net-A-Porter (YNAP) is reportedly exiting China amid weak consumer spending in that country. The Richemont-owned luxury eCommerce platform is moving to focus on its core and more profitable markets, Bloomberg reported Friday (June 14), citing an emailed statement from a Richemont spokesperson. The Net-A-Porter platform was launched in China in 2013 but was unable to gain market share in the country’s competitive eCommerce market. Its sister platform, Outnet, left China in 2015