Full-Time
Freelance Swedish Content Writer
Seo
Posted on 7/19/2023
Farfetch
1,001-5,000 employees
Online marketplace for luxury fashion items
Junior, Mid, Senior
London, UK
- You speak Swedish to a native level and English fluently (spoken and written)
- You are a strong writer with experience creating engaging copy
- You are keen to learn about SEO and optimising content
- You have knowledge of fashion at all levels from high-end designers to cutting edge street style
- You are knowledgeable of garment and accessory construction
- You can work to clear deadlines but also to work independently
- You can work quickly and to agreed targets
- You will create and translate copy for listing descriptions from English into Swedish
- You will become a quality guardian for our Swedish tone of voice and an expert on particular fashion brands and categories
- You will track and correct defects in listing descriptions and other localised content
Farfetch operates as an online marketplace that connects luxury fashion brands, boutique retailers, and consumers from around the world. The platform allows users to buy and sell high-end fashion items, catering to a clientele that values quality and exclusivity. Farfetch partners with various luxury brands and boutiques, providing them with a digital space to showcase their products and reach a global audience. The company generates revenue primarily through commissions on sales made through its platform, and it also offers additional services like digital marketing and logistics to its partners. A key differentiator for Farfetch is its acquisition of LUXCLUSIF, a luxury resale platform, which enables it to engage with the growing market for pre-owned luxury goods. The goal of Farfetch is to create a comprehensive digital marketplace that enhances the shopping experience for luxury fashion consumers while supporting brands and retailers in managing their online presence.
Company Stage
Acquired
Total Funding
$682.9M
Headquarters
London, United Kingdom
Founded
2007
6 month growth
↓ -13%1 year growth
↓ -28%2 year growth
↓ -35%
Simplify's Take
What believers are saying
- Farfetch's global reach and partnerships with high-end brands and boutiques provide employees with exposure to the luxury fashion industry's top players.
- The company's expansion into pre-owned luxury goods through LUXCLUSIF opens new market opportunities and potential revenue growth.
- Collaborations with sustainability platforms like Good on You highlight Farfetch's commitment to ethical and sustainable fashion, appealing to a growing consumer base.
What critics are saying
- The luxury fashion market's volatility and economic downturns can significantly impact Farfetch's revenue and profitability.
- Recent layoffs affecting 25-30% of the workforce may lead to decreased morale and productivity among remaining employees.
What makes Farfetch unique
- Farfetch's unique position as a global luxury fashion marketplace sets it apart from competitors who may focus on more generalized eCommerce.
- The acquisition of LUXCLUSIF allows Farfetch to tap into the growing market for pre-owned luxury goods, diversifying its revenue streams.
- Farfetch Platform Solutions offers comprehensive digital commerce solutions, providing added value to luxury brands and boutique retailers beyond just a sales platform.
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