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Varsity Brands

Operates cheerleading camps, apparel, and competitions

Field Sales Professional

Field SalesUpdated on Nov 12
Full-timeDenver, CO, USA

About the Job

Requirements

  • Three or more years of business-to-business outside sales experience, preferably in sporting goods, or a coaching or sports-related background.
  • An associate’s degree or equivalent work experience.
  • A reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record, which must be maintained.
  • Ability to work independently and cultivate a distraction-free home office.
  • Problem-solving, organizational, multitasking, prioritization, and time-management skills.
  • Verbal and written communication abilities for interacting with external clients and internal team members.
  • Intermediate proficiency in Microsoft Word, Excel, PowerPoint, and customer relationship management (CRM) software.
  • Ability to work variable hours, including evenings and weekends as customer needs require.
  • Ability to travel locally within the assigned territory, with some out-of-area and overnight travel possible.
  • Ability to meet the role’s physical demands, including regular periods of sitting, standing, bending, lifting, and driving.

Responsibilities

  • Provide consultative customer service to coaches across an assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads within the territory through cold calling and lead-generation campaigns.
  • Use company CRM functions, including prospecting, account management, and activity tracking, to support sales and customer relationships.
  • Increase sales in existing accounts by selling across sports and levels.
  • Use data-driven business intelligence about prospects to identify trends and opportunities.
  • Manage an account list and travel within the assigned territory to meet clients.
  • Represent the company by demonstrating its core values and maintaining high ethical standards in business activities.

Desired Qualifications

  • A bachelor’s degree.
  • Sporting goods outside sales experience.

About the Company

Varsity Brands

Operates cheerleading camps, apparel, and competitions

Varsity Brands coordinates the school experience through three main streams: training camps for cheerleaders, a uniform and apparel business, and national cheerleading and student-sports competitions. Camps train teams, uniforms and gear are sold to schools, and competitions are organized and historically broadcast on networks like ESPN, tying training, gear, and events together. The company distinguishes itself by offering an integrated suite—camps, equipment, apparel, and events—supported by a distribution network and publishing through its affiliated brands. Its goal is to be the leading partner for student activity programs in schools, providing comprehensive services and events on a national scale.

Company size
5,001-10,000
Company stage
Acquired
Total funding
$4.8B
Headquarters
Memphis, TN
Founded
1974

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