Wealth Marketing Executive – Acquisition Lead

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:
This job is responsible for leading a highly collaborative team with a goal of creating the most impactful, engaging, and streamlined marketing experiences in the industry. Key responsibilities include developing and delivering the overall marketing strategy across lines of business and functional areas that have material impact on company results. Job expectations include communicating strategies, reporting progress and demonstrating accountability for outcomes at the most senior levels, and identifying and resolving risks, funding, and prioritization items and deploying required resources.

The Bank of America Wealth Marketing team is responsible for driving brand awareness and favorability, accelerating deepening and growth and focuses on providing modernized planning and holistic advice.  The Wealth Marketing team is looking for a highly motivated individual to support the brand, investments and planning marketing teams with a specific focus on driving acquisition.  As an industry leader in the Investment and planning space, our marketing team includes dynamic, energetic and skilled teammates focused on driving comprehensive marketing strategies to help our advisors and clients realize their goals.  The team is responsible for driving sales and marketing initiatives through the successful development and implementation of marketing programs and communications.  

The Wealth Marketing Acquisition Lead drives measurable new household growth by developing and leading integrated marketing strategies for bank clients and prospects. The role identifies growth opportunities, translates business objectives and audience insights into clear marketing priorities, and guides decisions across audiences, channels, content, and investment. In partnership with line-of-business leaders, Digital Marketing, creative, analytics, Finance, Legal, external agencies, and other stakeholders, the role ensures a complex portfolio of campaigns and programs is client-focused, effective, and aligned with firm priorities.

Key Responsibilities:

• Serve as a senior acquisition marketing partner to business leaders, providing strategic counsel and actionable recommendations that drive growth.

• Develop marketing strategies and plans for acquisition among HNW wealth prospects.

• Identify business opportunities and new approaches and integrate them into ongoing acquisition marketing programs.

• Lead acquisition marketing initiatives from strategy and planning through development, execution, measurement, and optimization.

• Work with digital marketing partners to plan onsite acquisition activity and improve lead development and success across BAC, ML digital and email channels.

• Guide the development of effective, acquisition-focused marketing content and creative assets for social and 3rd party activity.

• Apply test-and-learn practices and performance insights to improve results and inform future decisions.

• Communicate strategies, results, risks, and recommendations clearly to senior stakeholders.

• Manage budgets, resources, and priorities across acquisition initiatives.

• Provide structure and direction in a complex, matrixed environment while maintaining accountability for delivery.

Required Qualifications:

Marketing and Business Expertise:

• Strategic and integrated marketing planning

• Digital marketing and audience engagement

• Audience segmentation, targeting, and campaign development

• Testing, measurement, and optimization

• Experience in a complex, matrixed, or regulated organization

Strategic and Analytical Capabilities

• Ability to translate business priorities into focused marketing strategies and executable plans

• Strong analytical skills and ability to develop actionable insights

• Ability to connect marketing performance with business objectives

• Sound judgment in prioritizing programs, investments, audiences, and resources

Program and Operational Leadership:

• Budget management and financial stewardship

• Ability to manage multiple priorities, stakeholders, and dependencies

• Strong organizational skills and attention to detail

• Ability to provide structure and maintain momentum in dynamic or ambiguous situations

Partnership and Influence:

• Strong cross-functional leadership and stakeholder-management skills

• Ability to establish credibility with business leaders and senior stakeholders

• Ability to influence decisions without relying solely on formal authority

Communication and Creative Judgment:

• Strong written, verbal, and presentation skills

• Ability to communicate complex strategies and results clearly to executive audiences and agency partners

• Strong creative judgment and understanding of audience-appropriate messaging

Desired Qualifications:

Leadership Attributes:

• Strategic orientation combined with disciplined execution

• Initiative, accountability, and ownership of outcomes

• Commitment to measurable, client-focused marketing

7+ years financial services and acquisition related activity preferred

Skills:

• Collaboration
• Customer and Client Focus
• Decision Making
• Product Marketing and Branding
• Strategic Thinking
• Adaptability
• Analytical Thinking
• Coaching
• Oral Communications
• Relationship Building
• Active Listening
• Business Acumen
• Digital Marketing
• Leadership Development
• Performance Management

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

​It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

1st shift (United States of America)

Hours Per Week: 

40

Pay Transparency details

US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - MA - Waltham - 1025 Main St - 1025 Main St - Waltham (MA6536), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150), US - NY - New York - 1114 Avenue Of The Americas - Grace (NY1544)Pay and benefits informationPay range$154,300.00 - $249,800.00 annualized salary, offers to be determined based on experience, education and skill set.Discretionary incentive eligibleThis role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.BenefitsThis role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.