Hospitality and Events Intelligence Intern

Location: 183 W Clayton St, Athens, GA 30601

Time Commitment: Part-Time

Hospitality & Events Intelligence Coordinator
Athens, GA | Part-Time | Ideal for UGA Hospitality Majors

We manage boutique hospitality properties in Athens, Georgia, where demand is shaped by the University of Georgia's calendar and the city's cultural rhythm. Our approach is proactive, data-driven, and centered on the guest experience — we believe great hospitality starts long before a guest ever arrives, through systems that get smarter over time.

We're looking for a detail-oriented, culturally fluent Hospitality major from UGA to join us as our Hospitality & Events Intelligence Coordinator. Instead of rebuilding a calendar from scratch every year, you'll design a demand intelligence platform that preserves institutional knowledge, tracks historical trends, and compounds in value with every cycle.

Your Mission

Build a demand intelligence platform that gets better every year. Success looks like each academic and calendar year sharpening forecasting accuracy, reducing uncertainty, and improving decisions on pricing, staffing, and guest experience across the whole portfolio.

What You'll Do

Event Forecasting & Platform Development

• Maintain a 12-month rolling Athens & UGA Event Demand Calendar
• Design the calendar as a reusable, annually-updated system
• Track UGA athletics, academic milestones, Greek life schedules, concerts, festivals, and city events
• Tag and analyze weekends and periods with high impact on occupancy, pricing, and operations

Demand Intelligence & Historical Layering

• Sort events by expected demand impact (High / Medium / Low)
• Record confidence levels, lead times, and data sources for each event
• Document post-event insights, including actual demand, booking trends, and lessons learned
• Build a historical reference library to sharpen future forecasts

Research & Signal Capture

• Monitor official UGA calendars, athletic schedules, and Greek Life updates
• Watch Athens venues, promoters, tourism agencies, and regional events
• Pick up on informal signals from student and community channels

Reporting, Handoffs & Continuity

• Prepare demand forecasts monthly and quarterly
• Issue early warnings for high-demand periods (8–12 weeks out)
• Maintain documentation for smooth handoffs to future interns or team members
• Make sure each cycle builds on, rather than replaces, the last

What You'll Work With

Information Sources

• UGA Academic and Athletic Calendars
• UGA Campus and Greek Life Event Schedules
• Athens Convention & Visitors Bureau and local venue calendars
• Regional festival, concert, and touring schedules
• Student organization communications and social channels

Software & Platforms

• Google Calendar or Outlook (shared, color-coded event visibility)
• Notion or Airtable (comprehensive demand intelligence database with historical data)
• Google Sheets or Excel (trend summaries and year-over-year comparisons)
• Property Management System (PMS) or channel analytics for booking pace analysis
• STR or market analytics tools such as AirDNA, where available

What You'll Build

• A living 12-Month Event Demand Calendar, continuously updated
• A Historical Event Impact Log with post-event notes and outcomes
• A Monthly Demand Outlook referencing the previous year's performance
• High-Impact Weekend Briefs, issued 2–6 weeks ahead
• An Annual Demand Intelligence Summary to guide next year's planning

What We're Looking For

• Currently majoring in Hospitality, Tourism, or a related field at the University of Georgia
• Well-versed in UGA traditions, athletics, Greek life, and Athens culture
• Highly organized with a keen eye for detail
• A clear, concise written communicator
• A systems-oriented thinker with an interest in forecasting and strategic planning

What This Role Offers

• Ownership of a dynamic, comprehensive hospitality intelligence platform
• A front-row seat to how institutional knowledge shapes pricing and operations
• Experience designing systems, not just completing tasks
• A flexible schedule that works around academic commitments
• Real, resume-worthy experience for careers in hospitality, analytics, or strategy

Ownership Perspective & Management Collaboration

This role works closely with the Bell Hotel's family ownership and directly with the national hotel management operator, including its reservation and revenue management platform. It supports a shared belief: careful, forward-looking planning, guided by the UGA calendar and Athens' yearly rhythm, builds lasting pricing power and operational transparency.

A core part of the work is helping ownership and management understand which guest groups drive the most demand — visiting families, wedding and social groups, university travelers, athletic and academic visitors, and culturally motivated tourists. Your insights will directly shape future decisions on pricing, availability, and marketing at the Bell Hotel, with a focus on consistency, stewardship, and long-term value.

How to Apply

Send us your resume along with a short note on your familiarity with the Athens and UGA event landscape, and why you're excited about building systems that get better every year.

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💰 The Pay

The starting base pay for this role is between $17.00 and is set based on multiple considerations including business needs, market demands, talent availability, experience, and unique skills and attributes. The base pay is subject to change and may be modified in the future. This role may also be eligible for equity, bonus, perks, benefits, and Kasa Travel Credits