Lalamove

On-demand last-mile delivery platform

Marketing Lead

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeLondon, UK£60k - £80k /yr

About the Job

Requirements

At least 6 years of working experience and a proven track record of success.
Prior experience in a marketing-related role in a technology company is a plus.
Be data-driven, with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization.
Be proficient with marketing technology tools and able to turn marketing data into actionable insights.
Previous experience in acquisition, digital and offline marketing, customer relationship management, or other growth marketing-related roles is highly preferred.
Be organized, meticulous, and results-oriented, and able to work under pressure and tight deadlines.
Be able to multitask and prioritize tasks in a fast-moving environment.
Have a team-oriented approach and a start-up mindset, and be able to work in a diverse and dynamic environment.
Have excellent written and spoken English.

Responsibilities

Be responsible for marketing success across the full funnel in the UK.
Develop and implement brand introduction and marketing plans to drive awareness, user acquisition, growth, retention, and driver lead growth, and achieve marketing key performance indicators including first-time users, user base, driver lead growth, number of orders, and cost control such as customer acquisition cost.
Manage internal and external resources to ensure marketing and public relations campaigns are rolled out as planned.
Drive channel performance optimization across Facebook Ads, Google Ads, network campaigns, and other channels.
Derive actionable insights from marketing and product data and take prompt optimization actions through constant testing to uncover new marketing opportunities.
Oversee and grow the marketing department, and identify revenue and partnership opportunities.
Collaborate with functional teams in Hong Kong, including functional marketing, platform operations, driver operations, product and technology, corporate solutions, and other appropriate functions.

Desired Qualifications

Prior experience in a marketing-related role in a technology company.
Previous experience in acquisition, digital and offline marketing, customer relationship management, or other growth marketing-related roles.

Salary Range: 60000 to 80000 (Currency: GBP) (Pay period: per-year-salary)

At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Latin America, Middle East, Europe and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!

We are now seeking a high-caliber Marketing Lead based in London. The incumbent will be responsible for all aspects of marketing for awareness creation, customer acquisition, growth, and retention. As part of the Lalamove founding team in the UK team, you will be leading the local marketing team and collaborate closely with the rest of local and regional stakeholders to achieve marketing excellence.

What you’ll do:

Responsible for the marketing success in the UK across full funnels
Develop and implement brand introductory and marketing plans to drive awareness, user acquisition, growth and retention, as well as driver lead growth, and ultimately to achieve marketing KPIs such as first-time user, user base, driver lead growth, number of order, cost control (e.g. CAC) etc.
Manage internal and external resources to ensure marketing & PR campaign to be rolled out as planned
Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc.
Derive actionable insights from marketing and product data and take prompt actions in optimization growth hacking through constant testing to uncover new marketing opportunities
Oversee and grow marketing team department, constantly identity revenue and partnership opportunity
To collaborate with Functional teams in Hong Kong, such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solution or any other appropriate functions as required

Requirements:

6+ years of working experience and a proven track record of success

Prior experience in a marketing-related role in a tech company is a plus.

Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization

Proficient with marketing technology tools and able to turn marketing data into actionable insights

Previous experience in acquisition, digital and offline marketing, CRM or other growth marketing related roles would be highly preferred

Organised, meticulous, results-oriented, able to work under pressure and tight deadlines. Able to multitask and prioritize tasks in a fast-moving environment

Team-player with start-up spirit and able to fit in a diversified and dynamic working environment

Excellent command in written and spoken English

Title: Marketing Manager / Marketing Lead

As we are a multinational organisation, sometimes our job titles do not match local market expectations. The title for this role is Market Manager, but candidates can choose between Marketing Manager or Marketing Lead, which will be discussed and confirmed during the recruitment stage.

To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.

This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice.
Candidate Privacy Notice: https://www.lalamove.com/en-uk/candidate-privacy-notice

About the Company

Lalamove

On-demand last-mile delivery platform

Lalamove is a technology-driven logistics platform that provides on-demand last-mile delivery in urban areas across Asia and the Americas. Its mobile app connects individuals and businesses with a network of drivers to handle fast or scheduled deliveries, ranging from small parcels to bulky items. Deliveries are priced based on distance, weight, and optional services like multiple stops. The service targets a wide range of customers, from individuals to small businesses and large enterprises, and aims to offer a seamless, efficient delivery experience by leveraging its driver network and digital platform.

Company size: 5,001-10,000
Company stage: Series F
Total funding: $2.5B
Headquarters: Sham Shui Po District, Hong Kong
Founded: 2013

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