Robinhood provides a mobile and web platform that lets people buy and sell stocks, options, ETFs, and cryptocurrencies without paying commissions. It also offers fractional shares so users can invest small amounts (as little as $1), and features like Cash Management with a debit card. Premium services through Robinhood Gold add margin trading and professional research. Revenue comes from interest earned on uninvested cash, rebates from trading venues, and subscription fees. The platform is designed to be easy to use, making investing accessible to beginners and a broad audience. Compared with traditional brokers, Robinhood emphasizes low costs, simple interfaces, and broader access to investing tools (including IPO access in some cases), aiming to democratize investing and expand participation in the financial markets.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Menlo Park, California
Founded
2013
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Well-being - Premium medical, dental, and vision insurance
Family & home life - Parental leave, personal prosperity benefits
Comfort & care - Flexible work from home / office balance, health & wellness stipend
Office life - Catered meals and fully stocked kitchen, commuter benefits
Growth - Education and training, community events, career mentorships
Robinhood's second-quarter revenue rose 32% year-on-year to $1.31 billion, whilst earnings per share climbed 48% to $0.62. However, the more telling metric is platform assets, which reached $384 billion by August 2026, up 26% annually. Customers added $4 billion in net deposits during August, with trailing 12-month net deposits hitting $74.1 billion. This indicates Robinhood's potential to monetise customer relationships beyond trading commissions. The company has diversified revenue streams, with 13 business lines exceeding $100 million in annualised revenue by Q2 2026. Average revenue per user increased 24% to $187, reflecting a shift from transaction-based income to monetising broader customer relationships through subscriptions, interest income, and other financial products.
Robinhood launched Robinhood Chain in 2026, a blockchain designed specifically for financial assets. The platform is rolling out tokenized stocks, allowing eligible users worldwide to access digital versions of U.S.-listed stocks through Robinhood Wallet. The blockchain enables stocks to become "programmable" assets that could potentially be used as collateral for loans or connected to other financial applications without moving through multiple separate systems. This represents a departure from traditional brokers, exchanges, and clearinghouses. Robinhood holds an advantage over typical blockchain projects with 28.4 million funded customers and $369 billion in platform assets as of Q2 2026. The company aims to build infrastructure supporting various financial products rather than simply adding another trading option. However, tokenization remains an emerging market with uncertain adoption prospects. Success requires developers building useful applications, increased liquidity, and customer willingness to adopt tokenized assets over traditional ones.
Robinhood Markets announced plans to introduce weekend stock trading early next year, pending regulatory approval. The feature will allow customers to trade a curated list of US stocks and exchange-traded funds around the clock, expanding the firm's 24 Hour Market to all 168 hours in a week. Currently, Robinhood's equities revenue represents just 10% of total revenue. The company earned $129 million in equities revenue in the second quarter, up from $82 million in the previous quarter. Analysts estimate weekend trading could boost equities revenue by 5% to 10%, adding approximately $26 million to $52 million annually—representing roughly 1% of total sales. However, the actual impact may be lower, as weekend trades could simply shift from weekday activity rather than generating new volume. Robinhood also plans to launch perpetual futures and earnings contracts, whilst expanding options trading hours by 35%.
Rain: revolutionizing Web3 prediction markets with AI and deflationary model. In the rapidly evolving landscape of decentralized finance, Rain is making waves as a premier Web3 prediction infrastructure network. Built on the Arbitrum Layer-2 network, Rain offers a robust platform that is setting new standards in decentralized prediction markets. By focusing on a builder-first architecture, an autonomous AI-agent resolution framework, and a deflationary token model, Rain positions itself as a leader in this dynamic space. Why Rain matters now. As the Web3 ecosystem expands, the demand for reliable, scalable, and user-friendly prediction markets is skyrocketing. Rain addresses this demand by offering a comprehensive developer SDK and API infrastructure, allowing creators to launch custom prediction platforms with ease. Unlike traditional applications, Rain's open-source construction kit empowers developers and automated AI agents to architect, deploy, and trade on forecasting markets for any real-world event. A builder-first platform architecture. Rain's commitment to a builder-first approach means it provides the tools necessary for developers to innovate without constraints. The protocol features an open developer SDK, enabling creators to instantly brand, launch, and monetize private prediction hubs. This flexibility is crucial for developers looking to create unique solutions in a competitive market. Autonomous ai-agent resolution framework. The integration of an autonomous AI-agent resolution framework sets Rain apart from its competitors. This advanced framework allows for the seamless resolution of prediction market outcomes, reducing the need for manual arbitration and enhancing efficiency. The AI-driven oracle infrastructure ensures that predictions are resolved accurately and in real-time, a critical factor in maintaining user trust and platform integrity. Deflationary token model. Rain's deflationary token model is another compelling feature that drives network value. The platform automatically burns 2.5% of the trading volume, reducing the overall supply of the $RAIN token. This mechanism not only supports the token's value but also incentivizes participation in the network. Users can utilize $RAIN to vote within the Rain DAO, participate in platform incentives, and benefit from the platform's growth. Market analysis and context. While the broader cryptocurrency market faces volatility and regulatory challenges, Rain's focus on innovation and user empowerment positions it favorably. According to data from CoinDesk, platforms like Blast are shutting down due to rising costs and competition from larger players such as Coinbase and Robinhood. In contrast, Rain's strategic use of AI and deflationary economics offers a sustainable and attractive option for developers and traders alike. Potential risks and future outlook. Despite its promising architecture, Rain faces certain risks. High token concentration among early insider wallets raises transparency concerns, which could affect user trust. Additionally, the specialized infrastructure competes with established Web3 giants, necessitating continuous innovation and community engagement to maintain its competitive edge. In conclusion, Rain's innovative approach to Web3 prediction markets exemplifies how technology and finance can be harmoniously integrated. By focusing on developer empowerment, AI-driven efficiency, and a sustainable token model, Rain is poised to lead the next wave of decentralized finance. The true test of Rain's impact will be its ability to maintain growth and community trust in the face of market fluctuations and competitive pressures.
Gen Z can't control the future, so they're paying witches and tarot readers to make it feel more manageable. This summer, with torrential rain threatening her outdoor wedding, a bride did the one thing left on her checklist. She hired an Etsy witch to cast a spell for clear skies. "I just didn't know what else to do," she told her bridesmaid, Brooke Bekoff. "I hope it works; it can't hurt." A weather app had already told her it would rain, for free. Horoscopes, tarot cards, and astrology explainers are also only a scroll away. Yet consumers continue paying for what free content can't offer - someone to interpret their fresh breakup, career decision, or fear about the future. That desire for personalized guidance has built a big business. The U.S. psychic-services industry generated $2.3 billion in revenue in 2025, according to a July 2025 IBISWorld report. Revenue grew at an annualized rate of 5.5% over the five years through 2025, with nearly half of women ages 18 to 49 consulting astrology or a horoscope at least once a year. But IBISWorld describes the market as highly fragmented, leaving room for entrepreneurs who want to organize it. Bekoff, 29, is one of them, and her idea started at that very wedding. The rain continued as the bride got ready. But then, in a moment Bekoff described as straight out of a movie, the clouds parted right as the bridal party headed outside. Sunlight replaced the downpour, and not a single drop fell during the ceremony until it started to pour again after it ended. What struck Bekoff, a former growth product manager at TaskRabbit and Robinhood, wasn't just the weather. Of roughly eight bridesmaids, she recalled five or six saying they had recently hired Etsy witches for needs of their own. They lived across the country and ranged from Gen Zers to millennials. "I remember that being like, 'Wait a minute, this is such an interesting opportunity,'" Bekoff said. "There's really something here culturally." Paying for interpretation, not information. Part of that culture plays out online, where the pitch often opens with a hook: Stop scrolling. This message is for you. A tarot reader flips cards for someone who just went through a breakup. An astrologer tells Virgos that their dream job is right around the corner, so stay and watch this video. The message can feel uncannily specific, but it didn't necessarily appear by chance. Someone who watches, likes, or shares videos about breakups is likely to be served more of them - including spiritual guidance that speaks to the same worry. The appeal has even become a joke across Instagram and TikTok: "Me going to a tarot reader instead of a therapist because I need hope, not a diagnosis." Kaidong Yu, a marketing researcher at City University of Macau, frames it as the difference between information and interpretation. "There is already an enormous amount of free mystical content online, so scarcity of information is probably not the main source of value," he told Fortune. What a paid practitioner offers instead is specificity: "What does this mean for me, in my situation, right now?" That value may have little to do with getting a better prediction, Yu said. It may come from "the feeling of being heard, receiving a coherent narrative, validating an intuition or turning a confusing situation into a manageable set of possibilities." Buyers don't necessarily have to believe the magic works. In Yu's research on mystical consumption, one participant said feng shui objects made him feel more confident even if they didn't change his luck. Another said tarot didn't provide an answer but helped them think through their options. "The practice does not have to eliminate uncertainty," Yu said. "It can simply make uncertainty more psychologically manageable." Building a marketplace for the mystical. Bekoff set out to sell exactly that. After the wedding, she built Divina, a marketplace where practitioners offer tarot readings, spell work, Reiki, astrology, and other spiritual services. She launched the website Sept. 1. The model borrows from TaskRabbit, where Bekoff previously worked as a growth product manager. Practitioners set their own rates, and Divina takes a 10% cut of each booking. Bekoff expected to spend her first month recruiting practitioners. She didn't have to. Divina grew organically from two or three practitioners to more than 100, offering over 200 listings. Many already had social-media audiences and experience selling their services online. Demand remains much smaller but is beginning to follow. Divina has recorded more than $1,000 in bookings and receives a handful each day, according to Bekoff. Customers most often seek guidance about relationships, careers, money, and pregnancy, with offerings ranging from written tarot readings and photographed card spreads to "womb readings" for expectant parents. Some practitioners need a new storefront because of enforcement elsewhere. Etsy's policy prohibits spellcasting and services promising outcomes such as love, wealth, or employment. It permits tarot and psychic readings when customers receive something tangible, such as written results or a recording. The policy is longstanding, but sellers say Etsy has recently removed shops that operated openly for years and accumulated thousands of reviews, according to Vice. Etsy did not respond to a request for comment. Selling hope without guaranteeing results. Running a marketplace for the mystical carries some risks. Bekoff said she reviews every practitioner application and requires identity verification. Customers then have 72 hours after receiving a service to report a problem before payment is released to the practitioner. Customers must also acknowledge that they are not purchasing a guaranteed outcome. Someone paying for clear skies or a dream job is buying the service performed - not a promise that the wish will come true. That distinction is central to the business. Yu describes the product as "a structured experience of hope and control." The same search for agency is showing up beyond tarot, and it isn't necessarily pulling young people away from religion. Harris Poll data found 33% of Gen Z identifies as religious, compared with 18% of baby boomers, 22% of Gen X, and 19% of millennials. But many young adults aren't choosing one spiritual path. Libby Rodney, chief strategy officer at The Harris Poll, calls the mix "the Faith Stack." "Church AND manifestation AND tarot," she wrote on LinkedIn. "Not as contradiction. As construction." Half of Gen Z respondents practice manifestation by focusing their thoughts and actions on a desired outcome or use vision boards - collages that visually represent their goals - while three in 10 practice astrology or tarot, according to Harris. For many customers, a paid reading is not competing with a Sunday service or even with a free horoscope. It is one more tool in a spiritual kit they are assembling themselves. Fifty-seven percent of Gen Z respondents said they had turned to spirituality to feel greater control over their futures. "That's the reason that they are spiritual - they're looking for some sense of agency and control," Rodney previously told Fortune. Yu cautioned that reassurance can become harmful when it starts replacing, rather than supporting, someone's ability to make decisions. But for a person who feels powerless, even a symbolic action can offer a place to begin. And for the bride, it did. Whether the Etsy witch changed the weather, the forecast shifted, or the bridal party simply got lucky is almost beside the point. "Who knows if it was the Etsy witch? Who knows what it was?" Bekoff said. "I guess that's what faith is."