Compensation Overview

About the Role

We are seeking a seasoned product manager to join our New Business (‘zero to one’) team. You will collaborate with a nimble, fast-moving, and passionate team to develop, launch, and scale new Ethos products and experiences. The ideal candidate will act as an end-to-end business owner, possessing the skills to create world-class product experiences, effectively reach consumers through optimal marketing channels, and monetize these experiences. We are looking for someone who shows exceptional ownership, cross-functional leadership, agility, a strong experimental mindset, and resilience in overcoming obstacles to achieve results.

Duties & Responsibilities: 

• Develop and launch zero-to-one, end-to-end insurance and insurance-adjacent product experiences, reaching millions of online insurance shoppers. Example products include Indexed Universal Life, Annuities, Whole Life, Burial Insurance, and Estate Planning.
• Collaborate closely with the marketing team to devise our go-to-market strategy, identifying target audiences, value propositions, key messaging, and optimal marketing channels.
• Work in tandem with the in-house sales team to enhance conversion rates.
• Maintain a data-driven approach, analyzing overall unit economics, acquisition metrics, product performance, and sales funnel metrics. Utilize data insights to refine product funnels, sales approaches, and marketing strategies to achieve product-market fit.
• Lead a high-performing, cross-functional team through influence. Foster an environment of high trust, seamless collaboration, and peak performance among team members.
  
  

Skills & Qualifications:

• 7+ years of experience as a product manager in a high-growth technology company, developing products that engage millions of consumers. At least 4 years of experience as a direct-to-consumer PM, including 2+ years in building, launching, and scaling zero-to-one products. 3+ years of high-quality startup experience is strongly preferred.
• Proficiency in leveraging data, customer insights, user psychology, and first principles thinking to generate hypotheses, design experiments, test, and refine ideas. Strong UX and design sensibilities, with the ability to collaborate effectively with UX designers to deliver outstanding experiences.
• Track record of not only building products but also successfully bringing them to market. Understanding of both paid and organic customer acquisition strategies, with experience collaborating closely with marketing teams.
• Experience in optimizing conversion rates and ARPU within digital and sales funnels.
• Strong analytical orientation with a focus on logical, data-driven decision-making and the ability to measure success effectively.
• Demonstrated ability to work cross-functionally with diverse stakeholders in marketing, compliance, design, analytics, engineering, and sales, leading by influence towards a unified vision.
• Unyielding drive to set and pursue ambitious goals, prioritize effectively, overcome obstacles, and execute efficiently.
• Exceptional ownership mindset, capable of operating with a high degree of autonomy.
• Ability to balance strategic big bets with tactical, incremental improvements, thinking at both the 10X and 10% levels.

This is a hybrid role based in the San Francisco Area or a remote position that can be based anywhere in the United States.

#LI-Remote #LI-JA1

The US national base salary range for this full-time position is $130,000 - $217,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. 

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. 

You can find further details of our US benefits at https://www.ethoslife.com/careers/