Full-Time

Director – Revenue Operations

Babylist

Babylist

1,001-5,000 employees

Universal baby registry with affiliate revenue

Compensation Overview

$172k - $206.3k/yr

+ Bonus + Equity

Remote in USA

Remote

Remote within the United States.

Category
Business & Strategy (1)
Required Skills
Inventory Management
Forecasting

Get referred to Babylist

See people who can refer or advise you

Requirements
  • 10+ years of experience in advertising or media revenue operations, sales operations, with deep expertise in architecting scalable operating systems for growing media companies
  • Significant experience within media or advertising ecosystems, including working with publishers, advertisers, or ad-tech platforms
  • 4+ years of proven leadership experience building and managing high-performing teams
  • Demonstrated experience managing advertising inventory and driving yield optimization strategies across onsite and offsite channels, leveraging pricing, packaging, forecasting, and performance analytics to maximize revenue and fill rates while balancing advertiser demand and user experience
  • Hands-on experience building, launching, and managing ad-server programs, including implementation, optimization, and ongoing governance. Experience with Boostr or Koddi is a plus
  • Strong analytical, financial, and operational acumen, with the ability to translate complex business needs into clear, scalable processes and systems
  • Deep understanding of revenue funnels, forecasting, pipeline management, and sales processes
  • Experience leading commission planning, territory design, and quota-setting processes
  • Excellent communication skills, with experience presenting recommendations and insights to executive leadership
  • A builder mentality—comfortable operating in ambiguity, creating structure, and scaling for future growth
  • Bias toward action, continuous improvement, and high-quality execution
  • You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next
Responsibilities
  • Lead, performance manage and develop a growing team of three across Pricing & Packaging and Ad Operations for onsite and offsite channels
  • Oversee inventory management and yield optimization across all media products, maximizing sell-through rates while protecting margin
  • Oversee rate card strategy, pricing architecture, and new media product development to maximize yield and sell-through efficiency
  • Lead Ad Operations’ transition to a fully integrated Koddi ad server model (from site-served), owning trafficking, pacing, optimization, reconciliation, and serving as system owner for Koddi and Boostr (architecture, permissions, reporting integrity)
  • Run the deal desk, reviewing pricing, discounting, and non-standard deals while supporting key account growth
  • Lead annual planning and quarterly forecasting across GTM functions in partnership with Finance, building accurate pipeline and revenue models that inform both short- and long-term strategic decisions
  • Partner with Finance and Accounting on revenue actualization, monthly billing, and ensuring accurate revenue recognition processes
  • Oversee end-to-end commission operations (plan design, quota setting, reconciliation) in partnership with Total Rewards and People Ops
  • Own QBR/MBR inputs and deliver weekly pipeline and performance reporting
  • Maintain documentation of sales processes and inventory/discounting workflows
  • Create and maintain comprehensive documentation of sales processes across tools, discounting, upfronts, and inventory management, including RACI matrices that clearly define decision rights and execution responsibilities across Partnerships, AdOps, and cross-functional teams.
  • Provide sales enablement support, onboarding materials, and tooling guidance

Babylist is a universal baby registry platform that lets expecting and new parents add baby products from multiple stores into one registry, rather than being tied to a single retailer. Parents create a registry, browse items from partner retailers like Amazon, Target, and Etsy, and add products from different stores in one place, aided by expert-vetted guides, an interactive checklist, and curated kits. It differentiates itself by enabling cross-store registries with practical planning tools and curated offerings, supported by affiliate commissions, exclusive kits, and advertising partnerships. The goal is to simplify shopping and planning for new parents, helping them feel confident about having everything they need while driving ongoing engagement for the business.

Company Size

1,001-5,000

Company Stage

Series C

Total Funding

$40M

Headquarters

Oakland, California

Founded

2011

Get referred to Babylist

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • $750M revenue with 45% YoY growth and eight consecutive profitable years in 2025 demonstrates operational strength.
  • Health division growing 64% via Expectful acquisition and Early Investor education savings expands revenue beyond core registry.
  • Over 10 million purchases in 2025 and 22% US baby-family penetration provide massive transaction volume and market share.

What critics are saying

  • Amazon's 15% completion discount and 1-year free returns undercut Babylist's 9-month window, driving registry abandonment within 6–12 months.
  • Forcing guests to contact parents for returns on duplicates creates high friction, causing 60–75% registry shifts in 6–12 months.
  • Amazon integrating universal registry with URL addition would collapse Babylist's core differentiator and eliminate its $750M revenue base in 24–36 months.

What makes Babylist unique

  • Babylist is the only universal registry allowing items from any store including Amazon Target and Etsy in one place.
  • Patented technology and 40% first-time parent penetration in the US enable objective editorial advice and private data insights.
  • Unique add-any-gift feature supports non-store items like babysitting meals and cash funds beyond traditional product registries.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

401(k) Retirement Plan

401(k) Company Match

Health Savings Account/Flexible Spending Account

Paid Vacation

Paid Sick Leave

Remote Work Options

Flexible Work Hours

Wellness Program

Mental Health Support

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

3%
PR Newswire
Apr 7th, 2026
Babylist appoints Jill Cress as CMO after growing revenue 45% to $750M

Babylist, the leading platform for expecting and new parents, has appointed Jill Cress as chief marketing officer, effective May 2026. Cress will report to founder and CEO Natalie Gordon and oversee brand, performance, content and experiential marketing. Cress brings over 20 years of experience transforming major brands. She previously served as chief marketing and experience officer at H&R Block, where she led the company's evolution into fintech. At PayPal, she repositioned the company from a checkout button into a digital wallet platform, supporting over 100 million new users. The appointment comes as Babylist reports 45% year-over-year revenue growth to over $750 million in 2025, marking its eighth consecutive profitable year. The company plans to open a New York showroom in late summer 2026, following its Beverly Hills flagship location.

PR Newswire
Mar 30th, 2026
Babylist opens $750M second showroom in New York's Soho for expecting families

Babylist, the leading platform for expecting families, will open its second Showroom in New York City's Soho district at 477 Broadway. The 20,000-square-foot experiential space is expected to open in late summer 2026. The showroom will offer families immersive, expert-led experiences to explore baby gear, build registries with consultants, and attend educational classes. The space will feature product curation tailored to city living, including solutions for small apartments and navigating New York with babies. It will include a dedicated education area and podcast studio. The expansion follows success at Babylist's 18,000-square-foot Beverly Hills flagship, which opened in August 2023. The company recently surpassed $750 million in annual revenue, marking 45% year-over-year growth and its eighth consecutive year of profitability.

PR Newswire
Mar 26th, 2026
Babylist revenue surpasses $750M with 45% growth as platform expands beyond registries

Babylist, a platform for expecting and new families, generated over $750 million in revenue in 2025, marking 45% year-over-year growth. The Oakland-based company achieved its eighth consecutive year of profitability whilst expanding adjusted EBITDA margins by 500 basis points. The company serves 22% of US families having a baby, with more than 10 million people making purchases through its platform in 2025. Babylist has diversified beyond its core registry business into health services, retail showrooms and media, with its Health division growing 64% and Media revenue up 35%. Babylist has appointed Jennifer Hyman, co-founder and CEO of Rent the Runway, and former SoFi, Pinterest and Microsoft executive Joanne Bradford to its board of directors. The company operates in the $235 billion kids and baby market.

FinSMEs
Feb 4th, 2025
PlantBaby Raises Seed Funding Round

PlantBaby, a Marin, CA-based plant-based nutrition company, raised an undisclosed amount in Seed funding, led by B2 Partners at a post-money valuation of $20 million. Participants included Big Idea Ventures, Everywhere Ventures, X Factor Ventures, Women’s Equity Lab Silicon Valley, and Babylist. The funds will be used to expand retail distribution, accelerate innovation, and grow the team, making products more accessible through Sprouts, Wegmans, Amazon, Thrive, and their Kiki Milk website.

FinSMEs
Jun 13th, 2023
Lalo Raises $10.1M In Series A Funding

Lalo, a New York-based baby and toddler brand, raised $10.1M in Series A funding.The round was led by Spin Master Ventures, with additional participation from Babylist, Kevin Durant and Rich Kleiman’s 35V and ILIA Beauty Founder Sasha Plavsic’s Untold Holdings.The company intends to use the funds to accelerate growth, driving product innovation, increasing brand reach and further enhancing the customer experience. Led by CEO Greg Davidson, Lalo is committed to designing smart, functional, and stylish products for modern families. The company plans to launch several new products in the coming year and expand its footprint in both domestic and international markets.FinSMEs13/06/2023