User Strategy Operations Intern

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

We are looking for a User Strategy Operations Intern to support the Brazil Food business. You will work closely with the User Strategy Operations team on user segmentation, traffic analysis, user engagement, and integrated marketing initiatives. This role combines data analysis with hands-on operational support

Role Responsibilities

• Support the analysis of onsite and offsite traffic, user behavior, and conversion performance.• Use SQL to extract and organize data for user analysis, campaign tracking, and operational reporting.• Assist in user segmentation and help develop differentiated engagement strategies for different user groups.• Monitor user engagement and conversion metrics, identify performance changes, and prepare regular reports.• Support the planning and execution of user engagement and integrated marketing initiatives.• Collect market, competitor, and user insights to identify potential growth opportunities.• Collaborate with Marketing and other internal teams on day-to-day projects.

Role Qualifications

Professional Skills:• Proficient in SQL, with the ability to independently extract, organize, and analyze data.• Proficient in Excel or Google Sheets, with solid data analysis skills.• Strong analytical thinking, attention to detail, and an interest in user behavior and business growth.• Good communication skills and the ability to collaborate with different teams.

Language:• Fluency in Portuguese.• English proficiency sufficient for daily meetings and work communication.

Bonus / Preferred:• Previous internship experience in user operations, growth operations, marketing operations, CRM, or data analysis.• Familiarity with user segmentation, lifecycle operations, or user engagement.• Understanding of the Brazilian local market and consumer behavior.• Ability to speak Chinese is a plus.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

  We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).  I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms