Key Account Manager On Premise - Premium Accounts

About Crazy Mountain: From George Clooney, Rande Gerber, and Mike Meldman comes a new kind of beer, one created for good times and clear minds. Crazy Mountain is a premium non-alcoholic lager crafted for those who want to live healthier without giving up the taste, ritual, camaraderie, and satisfaction of holding a cold one. It’s the freedom to live wide open.

Position Overview

Crazy Mountain is seeking a highly motivated, experienced, relationship-driven On-Premise Key Account Manager to drive growth of our premium non-alcoholic beer portfolio within top on-premise accounts. This role is responsible for developing strategic partnerships with high-profile bars, restaurants, hotels, golf courses, entertainment venues, and hospitality groups to establish our brand as the category leader in elevated, alcohol-free beer occasions. 

This position blends commercial execution with brand building—owning key accounts, distributor collaboration, menu placements, staff education, sampling, on site marketing and activation strategy. This is a Remote position but must be based out of one of the following cities: Miami, FL / New York, NY / Los Angeles, CA

Key Responsibilities

• Grow and manage key on-premise accounts including bars, restaurants, golf courses, hotels, and hospitality groups
• Secure menu placements, features, and permanent listings
• Drive brand awareness through in-market sampling, tastings, events, and staff education
• Partner with marketing to execute campaigns, launches, and zero-proof activations
• Collaborate with distributor sales teams to expand distribution and improve execution
• Work cross-functionally with Sales and Marketing to align strategy and market priorities
• Build simple account plans, forecasts, and promotional calendars
• Track performance and share competitive and consumer insights
• Identify and execute creative ways for the brand to show up in on-premise accounts to drive visibility, trial, brand recognition and sharing
• Help develop and deploy new on-premise POS needed to activate key accounts
• Partner with Marketing to bring brand ideas to life in-market, adapting concepts to real account environments
• Collaborate closely with Sales and Marketing to align on market priorities and brand moments/programs
• Help shape the on-premise playbook as the brand scales nationally

Qualifications

• 3–5+ years of on-premise or key account experience in beverage alcohol or premium beverages
• Experience working with emerging or startup brands strongly preferred
• Proven relationship builder with strong negotiation and closing skillS
• Entrepreneurial mindset with the ability to thrive in a lean, fast-moving organization
• Hands-on experience executing in-market events and sampling across diverse account types
• Willingness to work nights and weekends as needed to support activations and events
• Passion for premium brands and the non-alcoholic category
• Excellent communication, presentation, and interpersonal skills
• Ability to work independently, think strategically, and execute tactically
• Willingness to travel frequently (50%+)

Compensation & Benefits:

• Competitive base salary + performance-based bonus
• Equity participation
• Healthcare and other customary benefits

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