Sun King

Off-grid solar home systems provider

Trade Marketing Associate

Marketing Generalist & ManagementUpdated on Nov 13

Full-timeMaputo, MozambiqueNo salary listed

About the Job

Requirements

A Bachelor's degree or Diploma in Marketing, Business Administration, Communications, Sales, or a related field.
3–5 years of experience in Trade Marketing, Field Marketing, Brand Activation, Retail Marketing, Sales Enablement, or similar execution-focused roles.
Experience working with retailers, agents, shop operations, or field sales teams.
Strong knowledge of retail execution, customer engagement, and field marketing fundamentals.
A valid driver's license and willingness to travel extensively across Maputo.

Responsibilities

Execute regional trade marketing initiatives in line with country and regional marketing plans.
Assist with deployment of campaigns, promotions, product launches, and seasonal marketing activities.
Coordinate field activation activities, including roadshows, market activations, community events, retail promotions, and shop activations.
Ensure timely deployment and visibility of marketing materials across the region.
Monitor campaign execution and provide regular performance feedback and recommendations.
Implement localized marketing initiatives based on customer and agent insights.
Maintain Sun King branding standards across retail and shop touchpoints and conduct regular retail audits across Sun King shops.
Monitor product display quality, point-of-sale material deployment, pricing visibility, and overall retail presentation; identify visibility gaps and implement corrective actions.
Assist with new shop openings, branding installations, merchandising improvements, and retail refresh initiatives.
Ensure products are prominently displayed in accordance with approved merchandising guidelines.
Spend a minimum of 70% of working time in the field engaging customers, agents, shop teams, and sales representatives.
Gather customer feedback and identify emerging needs, concerns, and opportunities.
Collect agent insights on merchandising, customer objections, product performance, financing issues, and market opportunities.
Monitor market activity and report intelligence on pricing, promotions, visibility, and competitor activities.
Capture customer testimonials, success stories, and field observations to strengthen marketing effectiveness.
Submit structured weekly and monthly field insight reports to the Marketing Manager.
Build working relationships with agents, retailers, shop teams, and sales representatives.
Equip frontline teams with marketing materials, campaign toolkits, and activation resources.
Ensure agents and retailers are familiar with campaigns, promotions, product launches, and customer offers.
Assist in training agents and retailers on product benefits, customer engagement techniques, and campaign execution.
Identify high-performing agents and retailers for recognition and development initiatives.
Gather regular feedback from frontline teams to improve marketing effectiveness and customer experience.
Execute local customer engagement initiatives that increase awareness, consideration, and product demand.
Deliver customer education programs to improve knowledge of products and financing solutions.
Coordinate community outreach initiatives, roadshows, referral programs, and grassroots marketing activities.
Increase participation in regional events and activations.
Ensure activations meet quality standards and align with Sun King's brand guidelines.
Collect activation feedback and performance data to improve future initiatives.
Manage regional inventory of marketing materials and branding assets.
Coordinate distribution and replenishment of point-of-sale materials and activation materials.
Track asset utilisation and effectiveness across shops and retail locations.
Maintain marketing materials in good condition and deploy them according to plan.
Maintain accurate records of asset allocation and usage.
Track and report trade marketing activities, retail audits, activation outcomes, and field observations.
Monitor retail compliance, branding visibility, activation reach, customer engagement, new customer acquisition, agent participation, and campaign execution quality.
Measure returns from regional marketing initiatives.
Provide weekly and monthly reports highlighting achievements, areas requiring attention, opportunities, and recommended actions.

Desired Qualifications

Experience within FMCG, telecommunications, consumer electronics, PAYGO, or retail-focused businesses is highly desirable.

Job Location: Maputo, Mozambique.

About the Role:

The Trade Marketing Associate will execute Sun King's trade marketing, retail visibility, field activations and customer engagement initiatives across the region. The role serves as the eyes and ears of the marketing team on the ground, ensuring that Sun King's brand, products, and customer experience are consistently and effectively represented at every customer touchpoint.

Working closely with the Marketing Manager Mozambique, the Junior Trade Marketing Associate will spend the majority of their time in-market with agents, shop teams, and sales teams while gathering valuable customer and channel insights. These insights will help shape localized marketing initiatives, improve retail execution, strengthen customer engagement, and accelerate commercial performance.

The successful candidate recognizes that great marketing begins with a clear view of what is happening on the ground and that flawless execution at the point of sale is critical to customer acquisition, customer satisfaction and sales growth.

The role is highly execution-focused and requires a hands-on professional who is passionate about customer behavior, ensuring excellent retail standards, working across teams and generating measurable impact from trade marketing investments. A minimum of 80% of working time must be spent in the field engaging with customers, agents, retailers, and shop teams to ensure marketing activities remain locally relevant and commercially effective.

Trade Marketing Execution

Execute regional trade marketing initiatives in line with country and regional marketing plans.
Assist with the deployment of campaigns, promotions, product launches, and seasonal marketing activities.
Coordinate field activation activities including roadshows, market activations, community events, retail promotions, and shop activations.
Ensure timely deployment and visibility of all marketing materials across the region.
Monitor campaign execution and provide regular performance feedback and recommendations.
Implement localized marketing initiatives based on customer and agent insights.

Retail Visibility & Merchandising Excellence

Ensure Sun King branding standards are consistently maintained across all retail and shop touchpoints.
Conduct regular retail audits across Sun King shops.
Monitor product display quality, POSM deployment, pricing visibility and overall retail presentation.
Identify visibility gaps and implement corrective actions to improve customer experience and conversion.
Assist with new shop openings, branding installations, merchandising improvements, and retail refresh initiatives.
Ensure products are prominently displayed and aligned with approved merchandising guidelines.

Customer, Agent & Market Insights

Spend a minimum of 70% of working time in the field engaging customers, agents, shop teams and sales representatives.
Gather customer feedback and identify emerging needs, concerns, and opportunities.
Collect agent insights regarding merchandising, customer objections, product performance, financing issues and market opportunities.
Monitor market activity and provide intelligence on pricing, promotions, visibility and activities from other players.
Capture customer testimonials, success stories, and field observations that can strengthen marketing effectiveness.
Submit structured weekly and monthly field insight reports to the Marketing Manager.

Agent, Retail & Branch Engagement

Build effective working relationships with agents, retailers, shop teams, and sales representatives.
Equip frontline teams with marketing materials, campaign toolkits, and activation resources.
Ensure agents and retailers are familiar with ongoing campaigns, promotions, product launches, and customer offers.
Assist in training agents and retailers on product benefits, customer engagement techniques, and campaign execution.
Identify high-performing agents and retailers for recognition and development initiatives.
Gather regular feedback from frontline teams to improve marketing effectiveness and customer experience.

Customer Activation & Brand Engagement

Execute local customer engagement initiatives that increase awareness, consideration, and product demand.
Deliver customer education programs that improve knowledge of Sun King's products and financing solutions.
Coordinate community outreach initiatives, roadshows, referral programs, and grassroots marketing activities.
Increase participation in regional events and activations.
Ensure all activations are delivered to a high standard and aligned with Sun King's brand guidelines.
Collect activation feedback and performance data to improve future initiatives.

Marketing Asset & Inventory Management

Manage regional inventory of marketing materials and branding assets.
Coordinate distribution and replenishment of POSM and activation materials.
Track asset utilisation and effectiveness across shops and retail locations.
Ensure marketing materials are maintained in good condition and deployed according to plan.
Maintain accurate records of asset allocation and usage.

Performance Tracking & Reporting

Track and report all trade marketing activities, retail audits, activation outcomes and field observations.
Monitor key metrics including: Retail compliance, Branding visibility, Activation reach, Customer engagement, New customer acquisition, Agent participation and Campaign execution quality
Measure returns from regional marketing initiatives.
Provide weekly and monthly reports highlighting achievements, areas requiring attention, opportunities and recommended actions.

Performance Measures:

New customers acquired through field activities.
Quality and effectiveness of campaign execution.
Marketing asset accountability and utilisation.
Accuracy and timeliness of reporting.
Stakeholder experience and effectiveness of cross-functional working.

Bachelor's Degree or Diploma in Marketing, Business Administration, Communications, Sales, or a related field.
3–5 years of experience in Trade Marketing, Field Marketing, Brand Activation, Retail Marketing, Sales Enablement or similar execution-focused roles.
Experience working with retailers, agents, shop operations or field sales teams.
Experience within FMCG, Telecommunications, Consumer Electronics, PAYGO or retail-focused businesses is highly desirable.
Strong knowledge of retail execution, customer engagement and field marketing fundamentals.
Valid driver's license and willingness to travel extensively across Maputo.

About the Company

Sun King

Off-grid solar home systems provider

Sun King designs, manufactures, distributes, and finances solar home energy products for off-grid communities in Africa and Asia. Its range includes solar lanterns and solar home systems with inverters and storage that can power lights, radios, phones, and household appliances, all financed through a pay-as-you-go model with small mobile money installments after a low upfront payment. The company differentiates itself with an end-to-end approach—handling product design, manufacturing, distribution, and financing—supported by a large field-agent network and strategic acquisitions like PayGo Energy to expand into clean cooking. Its goal is to increase energy access by helping households leapfrog kerosene and unreliable grids, aiming to reach millions of homes and businesses, including over 2 million in Ethiopia by 2030.

Company size: 1,001-5,000
Company stage: Debt Financing
Total funding: $864.9M
Headquarters: Chicago, IL
Founded: 2008

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