Associate – Owned Media

Overview

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.

As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next.

Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.

Come change the game with us. Apply today!

The Associate, Owned Media is a hands-on owned media role responsible for building, QA'ing, deploying, measuring, and optimizing customer-facing batch campaigns across email, SMS, and app push. This is a builder's role at its core — the majority of the work is in the platform, constructing campaigns, assembling content modules, configuring audience and personalization logic, and pressure-testing every element before it reaches a customer.

What differentiates this role is where that build effort is pointed: toward media optimization. Operating in a CDP-enabled environment that is actively introducing new technologies to support AI-driven content decisioning, the associate is responsible for making owned media placements work harder — ensuring the right content appears in the right position, for the right customer, at the right moment. Personalization here is practical and placement-driven: it is about content relevance and module-level sequencing within each send, not simply inserting a first name.

The role is focused exclusively on delivering personalized batch communications — including promotional, campaign-driven, and calendar-based email, SMS, and app push messages. It requires hands-on build experience, strong operational discipline, attention to detail, analytical thinking, campaign QA rigor, and the ability to connect customer data, audience logic, content placement, and channel execution to drive engagement, retention, spend per customer, and long-term value. High-quality execution is the foundation; optimization is the outcome.

Responsibilities

Hands-On Batch Campaign Build & Execution

• Serve as a primary builder — hands-on-keyboard in campaign platforms to construct, QA, schedule, deploy, and support batch campaigns across email, SMS, and app push.
• Translate campaign briefs, marketing calendars, audience requirements, creative assets, CDP/platform inputs, and stakeholder direction into accurate batch deliverables.
• Assemble templates, modules, and content blocks with deliberate attention to placement, hierarchy, and sequencing — building sends so that the most relevant content occupies the highest-value real estate for each audience.
• Coordinate execution across campaigns, and customer segments — managing timelines, dependencies, approvals, asset intake, and deployment readiness.
• Partner with CRM, lifecycle, eCommerce, brand, creative, analytics, marketing technology, mobile/app, legal/compliance, and platform/vendor teams.

CDP, Audience & Segmentation Support

• This position from time to time will play a support role in segmentation, supporting audience creation, segmentation, targeting, and validation with CRM strategy, analytics, CDP, and marketing technology stakeholders.
• Define, document, and QA audience logic across segments including acquisition, active, lapsing, lapsed, reactivated, loyalty/member, high-value, and behavior-based groups.
• Validate suppressions, exclusions, consent requirements, personalization rules, and targeting logic to ensure the right message — and the right content within that message — reaches the right customer through the right channel.

Campaign QA & Customer Experience

• Own cross-channel QA including links, images, copy, subject lines, preheaders, SMS character limits, push copy, personalization, dynamic and AI-selected content, audience logic, tracking, rendering, send timing, quiet hours, and compliance language.
• Identify and resolve campaign risks — content inconsistencies, broken links, rendering issues, tracking gaps, targeting concerns, or approval needs — before deployment.
• Maintain high standards for accuracy, customer experience, and brand presentation across all owned media channels.

Personalization, Content Placement & AI Decisioning

• Drive personalization through relevant content placement — determining which offers, products, categories, and creative modules appear for which audiences, and in what order, to maximize the value of every placement in a send.
• Build and maintain the dynamic content, rules, and variable logic that power personalized placements at scale, so that a single batch send delivers meaningfully different experiences across segments.
• Maintain operational understanding of how decisioning rules, content libraries, eligibility criteria, and fallback/default content behave, and QA AI-generated or AI-selected content for accuracy, brand alignment, and compliance before deployment.
• Document configurations, test cases, and execution standards for new tools, and help translate vendor and platform capabilities into repeatable operational processes.
• Partner with marketing technology, data, analytics, and vendor teams to troubleshoot issues, validate outputs, and improve decisioning performance over time.

Testing, Measurement & Optimization

• Execute A/B and multivariate tests across batch campaigns and channels — including content placement, module ordering, offer relevance, and decisioning tests — covering setup, QA, monitoring, and documentation.
• Treat each send as media inventory to be optimized — analyzing placement-level and module-level performance to understand what content earns engagement, and applying those learnings to future builds.
• Partner with analytics and strategy teams to translate insights into future optimizations and close the feedback loop between planning, execution, and outcomes.

Compliance, Governance & Best Practices

• Ensure campaigns follow legal, compliance, privacy, brand, and data protection guidelines across email, SMS, and push.
• Maintain working knowledge of CAN-SPAM, TCPA, SMS consent, opt-out handling, quiet hours, state-by-state requirements, and applicable privacy standards.
• Promote repeatable execution standards, process documentation, and scalable cross-channel operations.

Cross-Functional Collaboration

• Collaborate across Owned Media, Brand, eCommerce, CRM Strategy, Loyalty, Analytics, Creative, Marketing Technology, Mobile/App, Legal/Compliance, and vendor partners.
• Communicate clearly on campaign status, risks, QA findings, approval needs, and performance insights.
• Act as a bridge between strategy, data, technology, creative, and execution.

Qualifications

At Foot Locker, we value innovation, authenticity, and integrity in all that we do.  To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments.  To ensure a smooth and secure experience, please review the following guidelines:

• Cameras must be on for all virtual interviews.
• AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

• 2–3 years of experience in CRM, lifecycle, email, SMS/push marketing, campaign operations, or a related digital marketing role.
• Demonstrated hands-on build experience — personally constructing, QA'ing, and deploying campaigns at volume across one or more owned media channels.
• Familiarity with email/SMS/push platforms, CRM tools, CDPs, campaign management systems, and emerging AI/content decisioning technologies.
• Experience with segmentation, audience targeting, dynamic content, content placement and personalization logic, or AI-assisted content decisioning tools preferred.
• Understanding of owned media KPIs: delivered volume, open/click rate, conversion, revenue, engagement, opt-outs, and customer value metrics.
• Familiarity with A/B testing, campaign reporting, and translating results into recommendations.
• A media optimization mindset — the instinct to treat owned channels as inventory, to question why a placement underperformed, and to pair that curiosity with disciplined, error-free execution.
• Knowledge of compliance and privacy concepts: CAN-SPAM, TCPA, consent, suppressions, GDPR, and data handling best practices.
• Strong attention to detail, organizational skills, analytical mindset, and communication skills.
• Collaborative, curious, customer-focused, and comfortable in cross-functional environments.
• Strong Excel and PowerPoint skills; retail, eCommerce, DTC, or omnichannel experience preferred.
• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred.

Benefits

The annual base salary range is $67,000 to $70,000/year. This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.  

• Foot Locker Benefits: 
• Employee Discount 
• Paid Time Off 
• Medical | Dental | Vision Coverage 
• 401(k) | Roth 401(k) 
• Life Insurance 
• Paid Parental Leave  
• Flexible Spending Account 
• Opportunities for Advancement 
• Tuition Reimbursement for Qualified Courses 
• Strong Company Culture 
• Employee Resource Groups