Regional Sales Manager - Agricultural Technology

Topcon Precision Agriculture (TPA) is a subsidiary of Topcon Positioning Systems Inc. (TPS). TPA develops and manufactures leading-edge satellite positioning and guidance systems, electronic controls, mapping, monitoring, and land leveling solutions for agriculture. 

Regional Sales Manager

Agricultural Technology | Western Australia

At Topcon Precision Agriculture, we're helping farmers and agribusinesses work smarter through innovative precision agriculture technology. As part of the global Topcon group, we develop industry-leading solutions that combine positioning technology, automation, guidance systems, telematics, and data-driven insights to improve productivity and sustainability across agriculture.

We're looking for an energetic and commercially minded Regional Sales Manager to join our team and drive growth across an established dealer network while identifying new market opportunities throughout your assigned territory.

This is an exciting opportunity for someone who enjoys building strong relationships, developing sales strategies, and partnering with customers to deliver meaningful business outcomes.

About the Role

Reporting to the Director of Sales APAC, you will be responsible for business development, dealer engagement, territory planning, and market growth within the agricultural sector.

Working closely with dealers, customers, technical specialists, and internal stakeholders, you'll help expand Topcon's market presence while ensuring partners have the tools, knowledge, and support they need to succeed.

Key Responsibilities

• Develop and execute territory growth strategies aligned with business objectives.
• Manage, support, and grow relationships with existing dealers and channel partners.
• Identify and develop new business opportunities across agricultural markets.
• Create and implement territory and account plans to drive sustainable sales growth.
• Conduct regular dealer visits and maintain strong customer engagement throughout the region.
• Deliver product presentations, demonstrations, training sessions, and educational events.
• Support dealer sales and marketing initiatives through coaching, product knowledge, and business development activities.
• Monitor market trends, customer requirements to identify opportunities and risks.
• Prepare sales forecasts, pipeline reports, and territory performance updates.
• Collaborate with technical support, engineering, production, and marketing teams to enhance customer outcomes.
• Maintain accurate customer and opportunity records within CRM systems.
• Represent Topcon professionally at industry events, field days, and customer functions.

About You

You enjoy working autonomously, building trusted relationships, and creating long-term business partnerships. You're commercially focused, customer-centric, and motivated by achieving results.

To succeed in this role, you'll ideally bring:

• Experience in agricultural sales, business development, dealer management, or a related commercial role.
• Knowledge of precision agriculture, farm machinery, GPS/GNSS technologies, or agricultural equipment.
• Strong relationship-building and stakeholder management skills.
• Proven ability to identify opportunities and convert them into sustainable business growth.
• Excellent communication, presentation, and negotiation skills.
• Strong planning, organisational, and analytical capabilities.
• A self-motivated approach with the ability to work independently.
• Intermediate Microsoft Office skills and experience using CRM systems.
• Relevant qualifications in agriculture, engineering, agribusiness, technology, or a related discipline will be highly regarded.

Why Join Topcon?

At Topcon, you'll join a global technology leader that is shaping the future of agriculture. You'll work alongside passionate and experienced professionals who are committed to innovation, collaboration, and delivering exceptional value to customers.

In return, we offer:

• Competitive salary package
• Fully maintained company vehicle
• Tools of trade
• Career development opportunities within a global organisation
• Supportive and collaborative team culture
• Opportunity to work with industry-leading agricultural technology

If you're passionate about agriculture, technology, and building strong customer relationships, we'd love to hear from you.

Apply now and help drive the future of precision agriculture across Australia.