Vice President - Enterprise Marketing

Vice President, Enterprise Marketing

About the Role:

Hello Heart is growing rapidly and is looking for a Vice President, Enterprise Marketing to lead our enterprise marketing strategy and drive measurable commercial growth.

This leader will work cross-functionally across Marketing, Sales, BDRs, Customer Success, Partnerships, and Product to build compelling market positioning, generate qualified B2B pipeline, and ensure strong, consistent messaging across every client touchpoint.

This is a highly strategic and hands-on leadership role. You will own enterprise marketing strategy, demand generation, sales enablement, segment messaging, partner marketing, and go-to-market execution for new products and solutions. You will build scalable programs while continuously testing, measuring, and optimizing what drives growth.

Responsibilities:

• Develop and execute a comprehensive enterprise marketing strategy aligned with Hello Heart’s growth and commercial objectives, leading a high-performing team tied to pipeline, market awareness, and ROI.
• Build and drive integrated B2B demand generation strategies across digital, email, content, events, paid media, and account-based programs to generate qualified pipeline, partnering closely with Sales and Regional VPs.
• Translate market, buyer, and competitive insights across target segments (employers, consultants, health plans, strategic partners) into clear positioning, differentiated messaging, and go-to-market strategies.
• Own and evolve Hello Heart’s overarching enterprise messaging and campaign calendar, maintaining consistency across all marketing, digital, and client-facing touchpoints.
• Develop scalable sales enablement programs and assets—including presentations, proposal templates, case studies, product fact sheets, competitive docs, and videos—to equip commercial teams to win.
• Collaborate with channel and strategic partnership teams to build joint positioning, co-marketing initiatives, and go-to-market programs that expand reach and pipeline.
• Lead strategy and execution for conferences, industry events, executive engagement, and product/solution launches to maximize brand awareness, lead generation, and measurable outcomes.

• Establish, monitor, and regularly report on KPIs (pipeline influenced, MQLs, CAC, ROI, conversion rates), using data and experimental testing to continuously optimize campaign performance.

Qualifications: 

• AI-native marketing leader who embeds AI into strategy, workflows, and decision-making to increase speed, personalization, efficiency, and measurable commercial impact.
• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• 10+ years of progressively responsible B2B marketing experience, ideally within digital health, healthcare technology, employee benefits, or a similarly complex enterprise environment.
• Significant experience developing and executing enterprise demand generation strategies that directly contributed to qualified pipeline and revenue growth.
• Strong understanding of B2B enterprise sales cycles and experience partnering closely with senior Sales leaders on pipeline generation, account prioritization, and go-to-market strategy.
• Demonstrated expertise across demand generation, digital marketing, content marketing, email marketing, events, sales enablement, and marketing automation.
• Proven ability to develop differentiated positioning and messaging for multiple audiences, market segments, and products.
• Strong track record of building, measuring, and optimizing integrated marketing campaigns using a data-driven approach.
• Exceptional leadership skills with experience building, developing, and motivating high-performing teams.
• Strong executive presence and the ability to influence, communicate, and build alignment across all levels of an organization.
• Strategic and analytical mindset with the ability to translate market, customer, and performance data into actionable commercial strategies.
• Entrepreneurial, highly accountable, and comfortable operating with speed and ambiguity in a fast-paced, high-growth environment.
• Hands-on leader who can operate strategically while rolling up their sleeves when needed.
• Collaborative, low-ego team player who thrives in a highly cross-functional environment.

The US base salary range for this full-time position is $250,000 to $270,000. Salary ranges are determined by role and level. Compensation is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the annual salary only and does not include bonus, equity, or benefits.