Full-Time
Web Analytics Referent
Blackbird Collective
No salary listed
Nuremberg, Germany + 1 more
More locations: Berlin, Germany
Remote
Bachelor's
Category
 Data & Analytics (1) |
|---|
Required Skills
Python
JavaScript
SAS
R
SQL
A/B Testing
Data Analysis
Requirements
- A completed university degree in business informatics with a focus on digital marketing, controlling, data science, statistics, analytics, or mathematics, or alternatively vocational training in computer science with a corresponding focus and additional qualifications.
- Several years of experience building, maintaining, and further developing ad technologies and data management systems.
- Advanced JavaScript programming skills for building and maintaining tracking libraries in an agile and flexible environment.
- Experience using tag management systems, preferably Adobe Launch, Google Tag Manager, or Tealium.
- Advanced SQL knowledge is advantageous, with interest in Python or R also welcome.
- A demonstrated ability to enable sales success through data-driven analyses and insights.
- A deep understanding of digital marketing and digital sales channels, ideally in e-commerce.
- The ability to communicate complex matters clearly.
- Business-oriented action, perseverance, and a strong focus on performance and results.
- Business-fluent English language skills, both spoken and written.
- Innovation and creativity combined with strong analytical thinking.
Responsibilities
- Take responsibility for and support the implementation, maintenance, and further development of the web analytics environment based on Adobe Analytics for websites, tariff calculators, and mobile applications as a basis for reporting and analysis.
- Provide internal customers and users of the ERGO Group with relevant data and its interpretation so they can make operational and strategic decisions.
- Advise internal customers and users on user structure and user behavior to optimize the profitability of online activities.
- Identify optimization opportunities and create hypotheses for future A/B/n and multivariate tests to improve website usability, profitability, and sales campaigns.
- Integrate web analytics tools into the content management system independently of information technology through a tag management system such as Adobe Launch, and exchange data with other platforms including SAS, ad servers, and data management platforms.
- Support research and development in dynamically adapting web pages based on web analytics data, implementing those changes in the content management system, and monitoring them through reporting.
- Contribute to strategy development for internal customers and users of the ERGO Group, including internationally, incorporate market trends and market analyses, and make a significant contribution to the ERGO Group’s online strategy.