Product Marketer
About the job
- Excellent writing ability, especially the ability to make something complicated feel obvious and compelling.
- Strong product intuition, including the ability to understand how something works, why it matters, and how to explain it without flattening the truth.
- High agency, strong organization, and the ability to drive messy cross-functional work to finished, shippable output.
- Turn product capabilities and customer insight into positioning, launches, website copy, sales materials, and customer stories.
- Help doctors’ offices understand what Lassie does, why it matters, and how it changes the way their office runs.
- Build category-defining language around small businesses that run themselves.
About the company
Lassie builds autonomous AI agents to handle administrative tasks for small medical and dental practices, focusing on automating revenue-cycle workflows. The system directly accesses clinic insurance portals to retrieve reimbursement data, reconciles accounts, matches payments to claims, updates the practice's records, and verifies bank funds. It integrates with existing practice software, follows HIPAA data-handling rules, and aims to replace repetitive back-office labor rather than adding another software layer. Lassie serves hundreds of practices across 49 states, saving about 30 hours per month per practice (with larger clinics saving over 100 hours) while expanding scalable, compliant administrative automation for healthcare.
Company Size
11-50
Company Stage
Series A
Total Funding
$35M
Headquarters
San Francisco, California
Founded
2020
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Simplify's Take
What believers are saying
- June 2026 Series A raised $35 million, bringing total funding to $47 million.
- Lassie operates in 700-plus practices across 49 states, with 250,000 annual labor hours.
- Customer adoption supports hiring across sales, deployment, and healthcare AI engineering in 2026.
What critics are saying
- Dental RCM incumbents like eAssist and Zest Dental attack the same workflow.
- A HIPAA breach or bad posting error triggers OCR scrutiny and customer churn.
- If payer portals block automation, Lassie's core workflow collapses within months.
What makes Lassie unique
- Lassie directly posts insurance payments into Dentrix, Eaglesoft, and Open Dental.
- Alex Rampell joined the board in June 2026, signaling elite fintech credibility.
- Embedded clinic workflows and HIPAA handling create switching costs across revenue-cycle operations.
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