Product Marketing Manager
Posted on 1/5/2024
INACTIVE
Whoop

501-1,000 employees

Wearable performance & optimization technology
Company Overview
Whoop’s mission is to unlock human performance though tapping into every individual owner's potential which can be enhanced through continuous monitoring. The company has built a system across hardware, software, and analytics designed to collect and analyze the most important data on the human data.
Consumer Goods
Hardware

Company Stage

Series F

Total Funding

$406.1M

Founded

2012

Headquarters

Boston, Massachusetts

Growth & Insights
Headcount

6 month growth

14%

1 year growth

31%

2 year growth

9%
Locations
Cambridge, MA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Bachelor's Degree in Marketing or related field (Master's degree preferred)
  • B2C product marketing experience for a consumer technology company
  • Strong communication skills and highly collaborative
Responsibilities
  • Developing a marketing roadmap for new and existing consumer-facing features
  • Optimizing go-to-market campaigns and evergreen feature promotion
  • Coordinating launches with multiple stakeholders across departments
  • Leveraging qualitative and quantitative data to develop insights
  • Conducting user research and analysis to improve understanding of brand and product offering
  • Auditing competitive landscape and products, sharing insights with the team
  • Identifying opportunities for remarketing to existing member base
  • Measuring and communicating the impact of product marketing efforts
Desired Qualifications
  • Passion for the health, wellness and sports sectors