RESPONSIBILITIES:

• Work on developing a marketing roadmap for new and existing consumer-facing features, taking into account member types and business impact
• Optimize both our go-to-market campaigns and evergreen feature promotion to existing customers and prospects
• Work with Creative, Product, and Marketing teams to provide clear positioning and messaging hierarchies for go-to-market campaigns that translate technical features into clear user benefits
• Project manage launches, coordinating with multiple stakeholders across Marketing, Product, Creative, and more to ensure launches align with department and business goals
• Leverage qualitative and quantitative data to develop insights that influence product and marketing strategy, delivering member value and enhancing the WHOOP value proposition
• Conduct user research and analysis through interviews, surveys, and other methods to better improve our understanding of our brand, our product offering, and our marketing personas/cohorts
• Continually audit competitive landscape and products, sharing insights and learnings with a broader team
• Identify opportunities for remarketing to our existing member base, leveraging consumer insights from Membership Services or Product Data to target the highest value, highest ROI efforts
• Act as a subject matter expert on WHOOP features and educate internal terms on the competitive landscape in order to underscore key differentiation  
• Measure and communicate the impact of product marketing efforts from awareness through adoption

QUALIFICATIONS:

• Bachelor’s Degree in Marketing or related field (Master’s degree preferred)
• B2C product marketing experience for a consumer technology company
• Proven history of creating effective marketing programs with measurable results
• Excellent time management, project management and prioritization skills
• Strong communication skills and highly collaborative 
• Passion for the health, wellness and sports sectors a plus