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Schneider Electric

Global energy management and automation provider

Digital Marketing Specialist - w/m/d

Marketing Generalist & ManagementUpdated on Nov 5
Full-timeDüsseldorf, Germany

About the Job

Requirements

  • A completed degree focused on Marketing, Communications, or Digital Marketing, or a comparable qualification.
  • Several years of relevant professional experience in digital marketing, ideally in an international business-to-business company and/or at an agency.
  • Practical experience maintaining, developing, and optimizing websites and using web content management systems.
  • Demonstrated experience in performance marketing and web analytics, including confident use of relevant key performance indicators and performance data.
  • Very good German and English language skills.
  • A structured and independent working style and ability to collaborate with diverse stakeholders.

Responsibilities

  • Manage content and projects for the company's websites for Germany, Austria, and Switzerland in close coordination with local stakeholders.
  • Maintain, update, and optimize web content to ensure a relevant, consistent, and engaging digital presence.
  • Localize and implement global content and campaigns, coordinating between global and local teams.
  • Plan, implement, and optimize launch, campaign, and event landing pages, focusing on performance and customer experience.
  • Analyze and continuously improve the digital customer journey using web performance, analytics, and customer feedback.
  • Create and develop reports and dashboards, analyze relevant key performance indicators, and derive concrete optimization measures.

Desired Qualifications

  • Experience in an international business-to-business company and/or at an agency.

About the Company

Schneider Electric

Global energy management and automation provider

Schneider Electric is a global specialist in energy management and automation. It helps homes, businesses, and industries run electricity more efficiently by selling electrical products, automation hardware, software, and related services. Its offerings cover electrification, automation, and digitization, and solutions connect devices, collect data, and control systems to optimize energy use in smart industries, resilient infrastructure, and data centers. The company distinguishes itself with a broad, end-to-end portfolio and a worldwide presence in over 100 countries, combining hardware, software, and services to address sustainability and reliability. Its goal is to help people and organizations use energy more efficiently, reduce environmental impact, and improve uptime and reliability.

Company size
10,001+
Company stage
IPO
Headquarters
Rueil-Malmaison, France
Founded
1836

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