Go-To-Market Marketing Generalist

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive.   We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.

We actively uphold transparent and fair hiring practices that support individual opportunity, inclusive culture, and career mobility across all levels of our organisation.

We offer meaningful opportunities for growth, a culture of inclusion, and a strong commitment to transparency and integrity in everything we do.

Job Description

Über die Rolle

Als Teil des regionalen Go-To-Market-Teams („GTM-Team“) in unserem Geschäftsbereich Small & Medium Business in der Region Polen, Deutschland, Nordics („SMB PGN“) bringen Sie neue Produkte und Services für bestehende und potenzielle Kunden sowie Geschäftspartner erfolgreich an den Markt. Das GTM-Team arbeitet eng mit funktionsübergreifenden Teams aus Vertrieb, Produktmanagement und digitalem Marketing zusammen, um reibungslose Produkteinführungen und nachhaltiges Geschäftswachstum zu sichern.

Sie verantworten die Entwicklung und Umsetzung der regionalen Marketingstrategie für die Ihnen zugeordneten Märkte. Dafür benötigen Sie ein fundiertes Verständnis der lokalen Marktbedingungen, nachgewiesene Marketingexpertise und die Fähigkeit, Projekte eigenständig und mit Weitblick zu steuern.

Ihre Aufgaben

Zum nächstmöglichen Zeitpunkt suchen wir an unserem Standort Frankfurt am Main einen Go-To-Market Marketing Generalist (m/w/d) in Vollzeit. Ihre Aufgaben:

• Sie sind die zentrale Ansprechperson für alle zugewiesenen Kampagnen und Produkteinführungen und sorgen für Abstimmung und reibungslose Umsetzung.

• Sie planen und steuern Projekte eigenständig und gemeinsam mit funktionsübergreifenden Teams und stellen so Geschäftswachstum und den Erfolg der Kampagnen sicher.

• Sie planen, implementieren und überwachen Marketing- und Vertriebskampagnen und übernehmen Projektkontrolle und Dokumentation.

• Sie erstellen zielgruppengerechte Kommunikationsmaterialien, die auf die Bedürfnisse von Kunden in bestimmten Branchen und Segmenten zugeschnitten sind.

• Sie arbeiten mit dem Digital-Marketing-Team zusammen und liefern wirkungsvolle Website-Inhalte, die mit klaren Unternehmens- und Produktinformationen den Umsatz unterstützen.

• Sie verantworten Budgetkontrolle und Leistungskennzahlen (KPIs) und stellen sicher, dass Kampagnen termin- und budgetgerecht umgesetzt werden.

• Sie analysieren Kundenfeedback, Marktentwicklungen und Vertriebsleistung und passen Strategien datenbasiert an, um Marketinginitiativen kontinuierlich zu verbessern.

• Sie arbeiten eng mit dem Vertrieb zusammen und erstellen überzeugende Vertriebsmaterialien, Gesprächsleitfäden, Präsentationen und Dokumente zur Unterstützung der Kundenbindung.

Ihr Profil

• Berufserfahrung: Mindestens 5 Jahre Erfahrung in Marketing, Vertriebsunterstützung oder bei Produkteinführungen, idealerweise im Bankenumfeld.

• Fähigkeiten: Stark in Analyse, Organisation und Kommunikation, mit Blick für Details und für das große Ganze. Sehr gute Problemlösungs- und Projektmanagementkompetenz, ausgeprägte Service- und Kundenorientierung sowie ein freundliches, zugewandtes Auftreten.

• Arbeitsweise: Selbstständig, kollaborativ und teamorientiert.

• Wünschenswert: Erfahrung in Fintech, Geschäftsentwicklung oder digitalem Marketing sowie Erfahrung in der Zusammenarbeit in funktionsübergreifenden, internationalen Teams.

Sprachkenntnisse

• Deutsch (Pflicht): verhandlungssicher in Wort und Schrift, Muttersprachenniveau.

• Englisch (Pflicht): fließend in Wort und Schrift.

• Weitere Sprache (sehr willkommen): eine nordische Sprache (z. B. Schwedisch) oder Polnisch – von Vorteil für die Zusammenarbeit in der Region PGN.

Chancengleichheit

Wir fördern Vielfalt und Chancengleichheit und freuen uns über Bewerbungen unabhängig von Geschlecht, Alter, ethnischer Herkunft, Religion, Behinderung, sexueller Orientierung oder Identität.

About the role

As part of the regional Go-To-Market team (“GTM team”) within our Small & Medium Business division covering Poland, Germany and the Nordics (“SMB PGN”), you will bring new products and services to our existing and prospective customers and business partners. The GTM team works closely with cross-functional teams across Sales, Product Management and Digital Marketing to ensure smooth product launches and sustainable business growth.

You will be responsible for developing and executing the regional marketing strategy for your assigned markets. This requires a solid understanding of local market conditions, proven marketing expertise, and the ability to drive projects independently and with a clear view of the bigger picture.

Your Responsibilities

We are looking to hire a Go-To-Market Marketing Generalist (m/f/d) on a full-time basis at our Frankfurt am Main location, starting as soon as possible. Your responsibilities:

• Act as the primary point of contact for all assigned campaign and product launch activities, ensuring alignment and smooth execution.

• Plan and manage projects independently and together with cross-functional teams, ensuring business growth and campaign success.

• Plan, implement and monitor marketing and sales campaigns, and take responsibility for project control and documentation.

• Create targeted communication materials that address the needs of customers in specific industries and segments.

• Work with the Digital Marketing team to deliver impactful website content that supports revenue through clear company and product information.

• Own budget control and performance metrics (KPIs), making sure campaigns are delivered on time and within budget.

• Analyse customer feedback, market dynamics and sales performance, and adjust strategies based on data to continuously improve marketing initiatives.

• Collaborate closely with the Sales team, creating compelling sales materials, scripts, presentations and documents that support customer engagement.

Your Profile

• Experience: At least 5 years of experience in marketing, sales support or product launches, ideally in a banking environment.

• Skills: Strong analytical, organisational and communication skills, with attention to detail and the ability to see the big picture. Very good problem-solving and project management skills, a strong service and customer focus, and a friendly, approachable manner.

• Ways of working: Independent, collaborative and team-oriented.

• Nice to have: Experience in fintech, business development or digital marketing, and experience working in cross-functional, international teams.
  

Language Skills

• German (essential): fluent in speaking and writing, native-level proficiency.

• English (essential): fluent in speaking and writing.

• Additional language (very welcome): a Nordic language (e.g. Swedish) or Polish – an advantage for working across the PGN region.

Equal Opportunities

We promote diversity and equal opportunities and welcome applications regardless of gender, age, ethnic origin, religion, disability, sexual orientation or identity.

Hybrid/flexible schedule:

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

Accessibility

We are committed to providing an inclusive and accessible recruitment experience. If you need adjustments at any stage of the application or hiring process, please contact your recruiter for guidance and support.

Total Rewards

U.S. Bank is committed to fair, equitable, and transparent compensation practices in line with local regulatory and legal requirements. Our total rewards approach is designed to attract, retain, and support top talent while ensuring equal pay for work of equal value.

We offer a market-competitive compensation package that includes:

• Clearly defined salary ranges aligned with industry benchmarks and internal equity standards.

• Performance-based incentives for eligible employees (as defined by relevant plan rules), awarded through transparent, objective criteria that recognize both individual and company performance.

• Inclusive equitable benefits that are accessible to all employees and focused around our 3 main pillars of financial wellbeing, health & wellness).

• Continuous development opportunities including training, education support, and career progression pathways based on inclusive and transparent criteria.

• Employee recognition programs that celebrate achievements and milestones for all.

We regularly review our compensation and benefits to ensure they remain competitive, inclusive, and responsive to employee needs and market trends. Further details of the compensation package will be provided upon application.

We encourage candidates to explore the full value of our offer, including monetary and non-monetary benefits, at Employee benefits and development | U.S. Bank | Elavon.

Closing Date

Posting may be closed earlier due to high volume of applicants.

We aim to provide timely updates throughout the process and encourage early applications to ensure consideration.