Unit Lead Local Ecommerce
TikTok
Unit Lead Local Ecommerce
TikTok
Short-form video platform with ads
This role will lead the domestic TikTok Shop advertising business in Japan and be accountable for the overall success of the Local unit. The position requires a strong commercial leader who can combine deep ecommerce and digital advertising expertise with people leadership, strategic sales execution, and senior stakeholder management in a fast moving and multicultural environment. Role Overview: The Unit Leader will be responsible for shaping and scaling the Local TikTok Shop ads business in Japan. This person will lead a team, define business strategy, build executive relationships with key clients and partners, and drive sustainable revenue growth through a data driven and customer centric approach. The role requires close collaboration with cross functional and regional stakeholders across a multinational environment. Responsibilities: - Own and lead the domestic TikTok Shop advertising business in Japan, with accountability for business growth, market impact, and overall unit performance. - Define the Local unit strategy, go to market priorities, and operating plans to accelerate adoption of TikTok Shop advertising solutions and deliver sustainable revenue growth. - Lead, coach, and develop a high performing team while building a culture of accountability, collaboration, and execution excellence. - Build and expand strategic relationships with merchants, brands, agencies, and C level stakeholders to unlock long term commercial opportunities and strengthen market presence. - Use a data driven approach to business planning, forecasting, performance management, and client recommendations to improve decision making and execution quality. - Partner closely with cross functional and regional teams, including product, operations, measurement, marketing science, and leadership stakeholders, to remove barriers and improve business outcomes. - Help scale the business by navigating a multinational and multicultural environment and contributing to new growth opportunities or future business incubation where relevant.
Minimum Qualifications: - Strong experience in ecommerce, online retail, marketplace, or related digital commerce businesses, together with solid knowledge of digital advertising and performance driven commercial solutions. - At least 3 years of people management experience, with a proven track record of leading, coaching, and developing high performing teams. - Strong sales experience and business results, with the ability to build trusted relationships with C level and senior executive stakeholders. - Demonstrated data driven mindset and the ability to work effectively in complex, fast changing, multinational, and multicultural environments. Preferred Qualifications: - Experience launching, building, or scaling a new business, new category, or new market is a plus. - Experience working with agencies, major advertisers, or ecommerce ecosystem partners is a plus. - Open, collaborative, and ownership driven working style.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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