Full-Time

Product Marketing Manager

Posted on 8/5/2024

EnergyHub

EnergyHub

51-200 employees

Manages distributed energy resources for utilities

Automotive & Transportation
Energy

Compensation Overview

$100k - $130kAnnually

Senior

Vermont, USA + 1 more

More locations: New York, NY, USA

Job can be performed in New York or Vermont, but not fully remote.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Marketing
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • 5+ years of experience in product marketing, preferably in the technology, energy, or automotive industry
  • Strong understanding of product marketing principles, strategies, and tactics
  • Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging
  • Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content
  • Proven ability to work cross-functionally and collaborate with teams such as product management, sales, client success, and engineering
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
  • Passion for sustainability, renewable energy, and driving positive environmental impact
  • Expertise in Microsoft Excel, PowerPoint
Responsibilities
  • Become an expert on our customers and the challenges they face around EV adoption and how our solutions solve their grid needs
  • Disseminate and evangelize our customer insights across the company
  • Craft compelling messaging and EV solution-level narratives that align with our company positioning to target utilities, EV drivers, and auto OEMs.
  • Understand and support our Sales, Marketing, Product and Customer Success teams; train them on the problems we solve for our buyers and users of our EV solution
  • Lead the creation of compelling and persuasive product marketing collateral, including sales enablement materials, product fact sheets, presentations, website content, and case studies highlighting our EV solution.
  • Support the development and execution of go-to-market plans for new EV solution launches and features, including pricing strategies, promotional activities, and sales enablement.
  • Conduct competitive analysis to identify EV market trends, positioning strategies, and opportunities for differentiation. Utilize insights to inform marketing strategies and messaging.
  • Inform the content roadmap with EV audience insights. Work with Brand Marketing to ensure consistent messaging across channels and to develop content for events
  • Collaborate with cross-functional teams to ensure the company deeply understands the full scope of our audiences’s challenges. Collaborate with Product, Sales, Client Success, Market Development and Marketing to gather product information, conduct market research, and refine messaging and positioning.
  • Measure and analyze the effectiveness of EV-specific product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement.
  • Other duties as assigned

EnergyHub helps utility companies manage the complexities of the energy grid, especially with electric vehicles (EVs) and distributed energy resources (DERs). Its main product, the Distributed Energy Resource Management System (DERMS) platform, uses artificial intelligence to optimize energy control at the grid edge, allowing utilities to manage EV charging and align renewable energy supply with demand. EnergyHub stands out from competitors through its partnerships with EV manufacturers and smart home technology providers, as well as its connection to Alarm.com, which enhances its offerings. The company's goal is to provide advanced grid services that improve utility operations and customer satisfaction.

Company Stage

Grant

Total Funding

$30.7M

Headquarters

New York City, New York

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Kapacity.io enhances demand-side flexibility in Europe.
  • Partnership with FranklinWH expands virtual power plant capabilities and customer engagement.
  • $1.5M grant supports virtual power plant expansion, focusing on low-income families.

What critics are saying

  • Increased competition from DERMS providers like AutoGrid and Enbala.
  • Rapid AI advancements may require significant investment to stay competitive.
  • Potential regulatory changes in California could impact virtual power plant profitability.

What makes EnergyHub unique

  • EnergyHub's DERMS platform optimizes grid edge management with AI technology.
  • The Managed Charging feature for EVs reduces infrastructure costs for utilities.
  • EnergyHub's deep partner ecosystem enhances its competitive edge in the energy market.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Flexible Work Hours

Paid Parental Leave

Gym Membership

Tuition Reimbursement

INACTIVE