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Full-Time

Product Marketing Manager

Confirmed live in the last 24 hours

EnergyHub

EnergyHub

51-200 employees

Manages distributed energy resources for utilities

Energy
AI & Machine Learning

Compensation Overview

$100k - $130kAnnually

Senior, Expert

Vermont, USA + 1 more

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Marketing
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • 5+ years of experience in product marketing, preferably in the technology, energy, or automotive industry
  • Strong understanding of product marketing principles, strategies, and tactics
  • Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging
  • Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content
  • Proven ability to work cross-functionally and collaborate with teams such as product management, sales, client success, and engineering
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
  • Passion for sustainability, renewable energy, and driving positive environmental impact
  • Expertise in Microsoft Excel, PowerPoint
Responsibilities
  • Become an expert on our customers and the challenges they face around EV adoption and how our solutions solve their grid needs
  • Disseminate and evangelize our customer insights across the company
  • Craft compelling messaging and EV solution-level narratives that align with our company positioning to target utilities, EV drivers, and auto OEMs.
  • Understand and support our Sales, Marketing, Product and Customer Success teams; train them on the problems we solve for our buyers and users of our EV solution
  • Lead the creation of compelling and persuasive product marketing collateral, including sales enablement materials, product fact sheets, presentations, website content, and case studies highlighting our EV solution.
  • Support the development and execution of go-to-market plans for new EV solution launches and features, including pricing strategies, promotional activities, and sales enablement.
  • Conduct competitive analysis to identify EV market trends, positioning strategies, and opportunities for differentiation. Utilize insights to inform marketing strategies and messaging.
  • Inform the content roadmap with EV audience insights. Work with Brand Marketing to ensure consistent messaging across channels and to develop content for events
  • Collaborate with cross-functional teams to ensure the company deeply understands the full scope of our audiences’s challenges. Collaborate with Product, Sales, Client Success, Market Development and Marketing to gather product information, conduct market research, and refine messaging and positioning.
  • Measure and analyze the effectiveness of EV-specific product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement.
  • Other duties as assigned

EnergyHub provides solutions for utilities to manage electric vehicles (EVs) and distributed energy resources (DERs) through its Distributed Energy Resource Management System (DERMS) platform. This platform uses artificial intelligence to optimize the control of energy at the grid's edge, where small-scale sources like solar panels and EVs are prevalent. A key feature is Managed Charging for EVs, which helps utilities align energy supply with demand and reduce infrastructure costs. EnergyHub stands out due to its partnerships with EV manufacturers and smart home technology providers, aiming to enhance utility operations and customer satisfaction.

Company Stage

Series B

Total Funding

$18M

Headquarters

New York City, New York

Founded

2007

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Simplify's Take

What believers are saying

  • EnergyHub's recent $1.5M grant from the CEC to expand Virtual Power Plants in California highlights its potential for growth and innovation in the energy sector.
  • Partnerships with major companies like Toyota and Tesla enhance EnergyHub's credibility and expand its market reach, offering employees opportunities to work on high-impact projects.
  • The company's rapid deployment of the largest residential VPP in Canada demonstrates its capability to scale quickly and effectively, promising robust career growth and stability for employees.

What critics are saying

  • The rapidly evolving energy sector requires continuous innovation, and failure to keep pace could result in loss of market share.
  • Dependence on partnerships with utility companies and large corporations like Toyota and Tesla could pose risks if these relationships falter.

What makes EnergyHub unique

  • EnergyHub's DERMS platform uniquely focuses on managing the 'grid edge,' optimizing small-scale energy sources like solar panels and EVs, unlike traditional grid management solutions.
  • The Managed Charging component for EVs allows utilities to align renewable energy supply with demand, reducing the need for costly infrastructure investments, a feature not commonly found in competitor platforms.
  • As an independent subsidiary of Alarm.com, EnergyHub leverages its parent company's expertise in smart home technology, providing a competitive edge in integrating energy management with smart home ecosystems.