Sr. Lead – Public Relations
Royal Caribbean Group
Sr. Lead – Public Relations
Royal Caribbean Group
Cruise vacation company operating multiple brands
Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.
The Royal Caribbean Group’s Marketing Team has an exciting career opportunity for a full time Sr. Lead, PR & Communications reporting to the Director, Global PR, Communications & Content.
The position is onsite and based in Miami, FL.
Applicants must be legally authorized to work in the location where this position is based. The position is not eligible for immigration or work-visa sponsorship now or in the future.
At Royal Caribbean Group (RCG), we care about your health, financial security, and overall well-being. That’s why we provide a comprehensive and competitive benefits package designed to support what matters most to you across every area of life: physical, intellectual, emotional, and social. Here’s an overview of the benefits available to you, including but not limited to:
Cruise and Travel Privileges
Health and Wellness Benefits
401(k) + Employer Contribution (US Only)
Company-Paid Life and Disability Insurance
Employee Stock Purchase Plan
Comprehensive Time Off Package
Parental Leave
Employee Assistance Program (EAP)
Training & Professional Development
Tuition & Professional Certification Reimbursement (US Only)
Specific benefits may vary by location and position. See more details about our benefits here.
What does the Marketing Team do?
The Marketing Team at Royal Caribbean Group builds powerful brand stories that inspire demand and drive growth across global markets. The team leads brand strategy, integrated campaigns, digital and content marketing, and customer insights, partnering closely with Sales and Revenue Management to convert interest into bookings, ensuring consistent, compelling messaging that brings the Royal Caribbean experience to life worldwide.
How you can make an impact:
The Sr. Lead, PR & Communications works closely with the Director, Global PR, Communications & Content to develop and execute the brand’s strategic communications and public relations strategies, with a focus on building PR across international markets, to increase brand awareness and affinity for Silversea globally and in the US, UK, EMEA, AUS/NZ, and APAC. This team member also works closely with the Manager, Strategic Web Content to support the editorial direction and blog content for the brand’s content hub, Discover by Silversea, leveraging owned content to maximize storytelling opportunities for the brand.
What your day-to-day will look like:
PR & Communications:
• Support the development and management of global PR and communications strategies and tactics aligned with Silversea’s marketing strategy.
• Support North America media strategy, including media relations, familiarization (FAM) trips, and always-on storytelling in key U.S. Designated Market Areas.
• Support core global markets in developing and executing regionalized and localized PR strategies and editorial calendars.
• Regionalize global PR strategy for the UK, EMEA, AUS/NZ, and APAC, adapting messaging and tactics to regional nuances and media markets.
• Collaborate with PR agencies across the US, UK, DACH, EMEA, Spain, AUS/NZ, and APAC to maximize product publicity and promotion and localize efforts.
• Build and maintain relationships with key journalists, opinion influencers, media outlets, regional PR agencies, and partners.
• Develop and execute proactive media relations strategies and materials, including press releases, press notes, media briefings, executive talking points, and internal communications.
• Partner with Royal Caribbean Group’s Corporate Communications team on crisis and issues management.
• Use data and analytics to optimize PR and communications efforts, and track, measure, and report monthly earned media performance.
• Partner with regional leadership teams to align communications strategies with in-market business priorities.
• Lead and manage PR agency and content partnership relationships, including international market budget oversight, agency fees, out-of-pocket expenses, and press sailing FAM budgets.
• Support the strategy and maintenance of the press center, editorial calendar, FAM travel and onboard logistics, and timely newsjacking and trendjacking opportunities.
• Write and review communications for clarity, consistency, accuracy, and alignment with the Silversea brand voice.
• Respond to media inquiries and assist with fact-checking under tight deadlines.
• Lead planning and coordination of special media relations events in key markets, including port press luncheons, dinners, conferences, and media activations.
• Coordinate briefing toolkits for special events and communications involving media and VIPs.
• Develop, maintain, and optimize the brand’s media database.
• Lead the visiting journalist familiarization (FAM) program and support the global PR team as needed.
Content & Editorial Direction:
• In partnership with content agencies and the Manager, Strategic Web Content, build and manage the Discover by Silversea editorial calendar, balancing brand storytelling, SEO/GEO, discoverability, and timely inspirational news content.
• Provide direction to content partners and writers to ensure consistent quality, tone, accuracy, and brand alignment.
• Identify content opportunities that advance brand narratives across PR, paid media, and other channels, maximizing content investment and impact.
• Monitor content performance and use insights to refine content strategy.
General:
• Operate as a senior contributor and subject-matter expert who influences internal and external partners in support of regional business objectives.
• Partner with brand, marketing, and regional leadership to ensure consistent global messaging and brand narrative.
• Act as a trusted advisor to leadership on brand reputation, narrative, positioning, and media strategy.
• Manage budgets, vendors, and agency relationships as needed, and perform other duties as necessary.
How to achieve success:
Bachelor’s degree in communications or a related field.
• 7+ years of experience in PR, communications, content, or similar roles, including experience supporting media relations in international markets.
• Proven track record of securing earned media coverage and managing complex press relationships with journalists across multiple regions.
• Strong editorial instincts and experience supporting content strategy or a blog using a newsroom mentality.
• Excellent writing, editing, and storytelling skills.
• Experience managing agencies, freelancers, contractors, and junior team members.
• Highly organized, self-motivated, and capable of working with minimal direction.
• Ability to set priorities, manage multiple tasks simultaneously, and meet tight deadlines.
• Ability to maintain confidentiality and exercise a high degree of tact and diplomacy with internal and external contacts.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex (including pregnancy and related medical conditions), age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, citizenship or immigration status, veteran or military status, or any other characteristic protected by applicable law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
We are committed to providing reasonable accommodation to support candidates with disabilities during our hiring process. If you need a reasonable accommodation, please reach out to us at hraccess@rccl.com. This email is for disability-related accommodation requests only.
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Cruise vacation company operating multiple brands
Royal Caribbean Group operates multiple cruise brands, including Royal Caribbean International, Celebrity Cruises, and Silversea Cruises, and holds 50% stakes in joint ventures that run TUI Cruises and Hapag-Lloyd Cruises. Guests book cruises on ships that offer cabins, dining, activities, and excursions, sailing to destinations around the world. The group uses a global, multi-brand fleet and joint ventures to reach more customers and destinations, while emphasizing ethics, diversity, and responsible operations. Its goal is to deliver the best vacation experiences, while sailing safely, protecting the oceans, and acting with integrity for guests, employees, and communities.
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