Marketing Manager
Confirmed live in the last 24 hours
Firstbase

51-200 employees

Remote employee equipment lifecycle platform
Company Overview
Firstbase is on a mission to help more companies succeed. Firstbase is building the core infrastructure that makes remote and hybrid work possible and sustainable for companies around the world.
Hardware
B2B

Company Stage

Series B

Total Funding

$65.3M

Founded

2019

Headquarters

PECK SLIP, New York

Growth & Insights
Headcount

6 month growth

-20%

1 year growth

-9%

2 year growth

81%
Locations
Delaware, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Lead Generation
SEO
Salesforce
Marketing
CategoriesNew
Sales & Account Management
Growth & Marketing
Requirements
  • 5+ years of experience in B2B marketing
  • Experience working with Salesforce and Marketo
  • Strong understanding of persona marketing, audience segmentation, and content mapping to the buyer’s journey
  • A metrics-driven, analytical approach with a focus on outcome and impact
  • Ability to work creatively within a corporate brand identity and follow a style guide
  • Excellent written communication and presentation skills
  • To work efficiently in a fast-paced environment
  • To be highly motivated, positive, entrepreneurial, creative, ownership-driven, intellectually curious, dynamic, confident, professional and goal-oriented
  • Bachelor Degree
Responsibilities
  • Develop and manage integrated marketing campaigns that both support revenue-generation functions and further product/service penetration in the marketplace, including but not limited to all marketing activities and demand generation
  • Create new marketing assets such as blog articles, infographics, presentations, social media and web content, email copy, videos and advertisements that target an array of customer types/personas
  • Develop vertical and audience-specific marketing plans, and further the programmatic infrastructure, including the editorial calendar, email marketing flows, nurture campaigns, lead generation/management, etc.
  • Support event planning and event execution as well as in-person and virtual client programming
  • Work directly with other marketing and sales team members to ensure that event, partnership, and social media marketing efforts are strategically aligned to corporate and campaign goals
  • Define and execute against an always-on digital strategy which leverages email, SEO, SEM, advertising, content syndication and paid social
  • Align closely with inside and field sales while continually measuring, optimizing, and reporting out on campaign efforts to demonstrate material contribution to global pipeline generation