Full-Time

Senior Email Lifecycle Marketing Manager

Updated on 3/14/2025

Amperity

Amperity

201-500 employees

Customer data platform for actionable insights

Compensation Overview

$85k - $120kAnnually

+ Cash Incentives + Stock Options

Senior

Seattle, WA, USA + 1 more

More locations: Remote in USA

Hybrid work model includes three days in the office each week; fully remote options available in California and Oregon.

Category
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
Data Analysis
Requirements
  • At least 5 years proven experience in lifecycle or email marketing, while autonomously building programs and managing campaign workflow tactics.
  • 2+ years of hands-on experience working inside a CRM and marketing automation platform (Marketo or similar, such as Eloqua, Pardot, Hubspot, Salesforce Marketing Cloud) to build campaign lists, audience segmentation, create templates, manage campaign member statuses, program sequence workflows.
  • Use data analysis to discover and promote relevant insights.
  • Excellent written skills, with experience editing and reviewing content, and contributing to campaign briefs, guides, and campaign launch decks.
  • Work towards multiple timelines simultaneously with a willingness to be hands-on with keen attention to detail.
  • Bring a holistic approach to customer acquisition and engagement and are comfortable presenting to senior management regular and ad-hoc campaign reporting by platform, channel, and user journey metrics.
Responsibilities
  • Lead the development and programmatic execution of company-wide lifecycle campaigns and newsletters, including building email templates and automated workflows within Marketo, such as targeted segmentation, list building, and A/B testing.
  • Build a customer journey roadmap aimed to reach and engage new prospects, educate and nurture in funnel accounts, build awareness and progress pipeline.
  • Monitor important lifecycle metrics to improve campaigns, promote observations and make data-driven recommendations to improve performance.
  • Partner with customer marketing to improve the onboarding process and ensure customers and freemium users are engaged from the start, improving activation, adoption, retention and reducing churn.
  • Implement nurture campaigns that move contact records through the marketing funnel, engage with accounts looking to educate and decide on a solution, and quickly convert hand raisers for the sales organization.
  • Collaborate with product marketing and content and design teams to ensure go-to-market messaging, campaign assets, CTAs and channels have a narrative and guide a delightful customer experience through email channels.

Amperity helps businesses manage and utilize their customer data effectively by creating detailed customer profiles. Its main product is a software platform that uses patented identity resolution technology to combine and clean data from various sources, allowing companies to have a clear and accurate view of their customers. This enables businesses to run better marketing campaigns, enhance customer service, and gain valuable insights. Unlike many competitors, Amperity focuses on delivering a high return on investment through its subscription-based service, which includes tools for data integration and analytics, as well as professional support to optimize usage. The goal of Amperity is to empower businesses to make informed decisions based on comprehensive customer data.

Company Size

201-500

Company Stage

Series D

Total Funding

$181.9M

Headquarters

Seattle, Washington

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Amperity's AI-powered Customer Data Cloud enhances data transformation capabilities.
  • The appointment of Dawn Lepore as board chair brings extensive tech industry experience.
  • Growing demand for privacy-centric data management boosts Amperity's market potential.

What critics are saying

  • Increased competition from Salesforce and Adobe threatens Amperity's market share.
  • Recent layoffs suggest potential financial or operational challenges for Amperity.
  • The departure of co-founder Kabir Shahani may lead to strategic instability.

What makes Amperity unique

  • Amperity's patented identity resolution technology consolidates disparate data sources effectively.
  • The platform offers AI-driven insights for comprehensive Customer 360 views.
  • Amperity's SaaS model provides direct access to actionable customer data for business teams.

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Benefits

100% employee healthcare coverage

Transportation subsidies

A comfortable work environment with plenty of snacks, and other employee experience perks like events and activities

Both in-person and remote

Self-managed PTO

Inclusive environment

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-1%
GeekWire
Mar 10th, 2025
Longtime Tech Leader Dawn Lepore Named Board Chair At Seattle Startup Amperity

Tech Moves covers notable hires, promotions and personnel changes in the Pacific NW tech community. Submissions: [email protected] Lepore. (Amperity Photo)Seattle-based customer data startup Amperity named veteran tech leader Dawn Lepore as its new board chair.Lepore has more than four decades of experience in the tech industry, including board positions at eBay, Walmart, The New York Times, and AOL. She previously led Charles Schwab’s technology efforts and was CEO of drugstore.com for eight years, leading the company through its acquisition to Walgreens in 2011.Founded in 2016, Amperity is a leader in the customer data platform sector, or CDP. It reached a billion-dollar valuation in 2021 after raising $100 million.Amperity helps companies fine-tune marketing campaigns and understand buying habits by connecting data sources about individual customers via emails, purchase history, mobile app usage, website traffic, physical store visits, and more.Lepore was an angel investor in Amperity. She said her experience as an operator and board member observing how companies struggle to deal with fragmented customer data initially drew her to the startup.Amperity has a number of competitors, including Salesforce, Adobe, Tealium, Treasure Data, and Portland, Ore.-based Lytics, which was recently acquired by Contentstack.Lepore told GeekWire she sees the AI boom as a major tailwind for Amperity.“As data volumes explode and organizations generate unprecedented amounts of customer information, the need for highly scalable customer data platforms has become critical,” she said.Lepore joins Amperity five months after the company named former Salesforce exec Tony Alika Owens as its new CEO.Amperity, ranked No

GeekWire
Mar 10th, 2025
Longtime tech leader Dawn Lepore named board chair at Seattle startup Amperity

Seattle-based customer data startup Amperity named veteran tech leader Dawn Lepore as its new board chair.

HR Tech Wire
Mar 4th, 2025
Dr. Martens Selects Amperity to Transform Customer Data Strategy

Dr. Martens selects Amperity to transform Customer Data strategy.

GeekWire
Dec 19th, 2024
Ex-Amperity Ceo Kabir Shahani Is Amped About Building Startups With His Latest Venture

“I want to create, and I want to create in a way that makes the most sense for where I am in my life and for my family,” Kabir Shahani said. (Photo courtesy of Kabir Shahani). It’s been nearly three years since Kabir Shahani stepped aside as the CEO of Amperity, the Seattle-based customer-intelligence startup he co-founded.The longtime founder and entrepreneur admits he’s a little “out of the business” of posting on social media about his latest startup endeavors.But that changes a little bit with the release of a new episode of the “Shift AI Podcast,” where Shahani discusses his backstory and what’s ahead, including what led to success at Amperity, why he left, and what he’s building now.Shahani got his entrepreneurial start with Appature, a health marketing startup which sold to IMS health in 2013. He co-founded Amperity in 2016 alongside CTO Derek Slager — his co-founder at Appature — to help companies fine-tune targeted marketing campaigns by connecting fragmented data sources about individual customer habits via emails, purchase history, mobile app usage, website traffic, physical store visits, and more. The enterprise software startup earned “unicorn” status in July 2021, reaching a $1 billion valuation after raising $100 million. Shahani abruptly stepped down as CEO and a board member in 2022.Amperity, which has gone through multiple rounds of layoffs in the past few years, just hired Salesforce and Oracle vet Tony Alika Owens as its new CEO.And Shahani is now helping build new companies, as founder of Amp It Up Ventures, which supports high-growth software businesses.“Learning and relationships are the two currencies of life, in my opinion,” Shahani said in conversation with “Shift AI” host Boaz Ashkenazy

GeekWire
Dec 19th, 2024
Ex-Amperity CEO Kabir Shahani is amped about building startups with his latest venture

It's been nearly three years since Kabir Shahani stepped aside as the CEO of Amperity, the Seattle-based customer-intelligence startup he co-founded.