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Sunco Lighting

Direct-to-consumer LED lighting retailer

Product Manager - Hardware

Full-TimeUpdated on 10/24/2026
$100k/yr+ 15% annual bonus
Mid
Bachelor's
Valencia, Santa Clarita, CA, USA
In PersonOn-site Monday through Friday, 8:00 a.m. to 5:00 p.m.
ProductProduct Management

About the job

Requirements
  • Prior experience in the lighting, building, or construction industries is a plus but is not required.
  • A Bachelor's degree in business, Marketing, or a related field is required.
  • Ability to manage multiple projects and competing priorities while meeting deadlines.
  • Clear and effective written and verbal communication skills, including the ability to explain technical concepts to internal teams and external partners.
  • Strong analytical and problem-solving skills to interpret data, identify trends, and support decision-making.
  • Ability to work comfortably with teams across departments to drive results and solve problems.
  • Understanding of customer needs and the ability to support strategies that improve satisfaction and product performance.
Responsibilities
  • Work with sales, marketing, and customer support to collect and document feature requests, technical specifications, and use-case requirements.
  • Plan and coordinate feature releases by defining scope, timelines, and stakeholder communications.
  • Monitor lighting trends, including tunable white, circadian rhythms, and human-centric design, and evolving standards such as ENERGY STAR and DLC.
  • Analyze competitor offerings for performance, feature set, and pricing to inform product positioning.
  • Define target customer segments, map their buying criteria, and refine value propositions.
  • Collaborate with electrical, firmware, and mechanical teams to translate requirements into robust, manufacturable solutions.
  • Coordinate with quality assurance and regulatory teams to ensure UL/CE testing, RoHS, and energy-efficiency certifications are on track.
  • Track and report KPIs such as sales velocity, backlog, win rates, warranty returns, and channel feedback to leadership.
  • Solicit field feedback, analyze product performance including thermal, optical, and reliability measures, and drive continuous improvements or bug fixes.
  • Plan end-of-life timelines, decommission legacy SKUs, and communicate transitions to customers and partners.
  • Host regular check-ins with end-users to validate roadmap priorities.
  • Maintain strategic relationships with LED chip vendors, driver manufacturers, and optical component partners to secure roadmaps and favorable pricing.
  • Brief executives, coordinate with marketing on campaigns, and align sales on promotions and incentives.
  • Use AI technologies to accelerate product development and product category growth.
Desired Qualifications
  • Prior experience in the lighting, building, or construction industries.

About the company

Sunco Lighting is a direct-to-consumer online retailer that sells LED lighting and electrical solutions for both homes and professional trades like electricians and contractors. Its products include LED lights such as dimmable slim downlights with baffle trims to reduce glare, all certified to safety standards (FCC, ETL, RoHS). The company achieves competitive pricing by cutting out intermediaries and streamlining its supply chain, then sells everything through its online platform with a 30-day return policy and extended warranties. The goal is to provide affordable, reliable lighting solutions while maintaining safety and performance standards through certified products and efficient distribution.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

null

Founded

2014

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Simplify's Take

What believers are saying

  • Sunco onboarded thousands of products in July 2025, widening assortment and supplier coverage.
  • Management reported new vendor partnerships and faster inventory systems in 2025, improving availability.
  • Sunco attended HKTDC in September 2026, accelerating sourcing for smart and commercial lighting.

What critics are saying

  • Pacem IP Holdings sued Sunco on October 10, 2025; injunctions can block core SKUs.
  • Sunco settled California Energy Commission violations in May 2024, exposing recurring compliance weakness.
  • Amazon and private-label rivals can squeeze Sunco's prices and search visibility by 2026.

What makes Sunco Lighting unique

  • Sunco sells certified LED fixtures directly, bypassing distributors and retail markups.
  • Its catalog spans residential bulbs and contractor-grade commercial fixtures in one storefront.
  • The brand targets electricians with bulk packs, selectable CCT, and installation-friendly SKUs.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • 401(k) Retirement Plan
  • Flexible Spending Accounts
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Employee Assistance Program
  • Team Building Activities

Company News

Sunco
Nov 12th, 2025
Sunco at the HKTDC International Lighting Fair (Autumn Edition)

Sunco at the HKTDC International Lighting Fair (Autumn Edition). This past week, Sunco's Product Department just wrapped up an unforgettable few days at the HKTDC International Lighting Fair (Autumn Edition) in Hong Kong. As a team that lives and breathes lighting innovation, being surrounded by so many passionate creators was a true joy. The team met designers pushing the boundaries of light and space, engineers driving smarter cities, and entrepreneurs bringing bright new ideas to life. What makes the HKTDC Lighting Fair so special. The HKTDC International Lighting Fair is one of the world's largest trade shows dedicated to lighting innovation. Hosted by the Hong Kong Trade Development Council (HKTDC), this event draws thousands of exhibitors from over 20 countries. The Autumn Edition showcases everything from sleek residential luminaires to smart-city street-lighting systems and LED innovations. It's where the latest trends in smart lighting, sustainability, and design are showcased - and where big partnerships and even bigger ideas are born. The fair has been around since 1999, and over the years, it's evolved into the place where the lighting industry comes together. From decorative fixtures to high-tech commercial solutions, it's a one-stop event for anyone who loves what light can do. Hong Kong's energy and global connectivity make it the perfect host - it's a crossroads of East and West, tradition and innovation. A little background: The fair, organized by the Hong Kong Trade Development Council, is held twice a year in Hong Kong - once in spring and once in autumn. The autumn show has grown to become the largest lighting fair in Asia and the second largest worldwide. Fun fact: This year, the show is in a hybrid "EXHIBITION+" format, combining physical booths with online business-matching tools like Click2Match and Scan2Match to connect attendees globally. Also, there's a dedicated "Hall of Aurora," where hundreds of premium lighting brands display design-driven collections. So, in short: it's vibrant, international, tech-forward, and quite the event if you're into lighting or sourcing. Its takeaways and moments that stood out. Its team spent a few days walking through exhibits, chatting with suppliers, and soaking in creative inspiration. Every conversation sparked something new - whether it was a clever design detail or a completely fresh approach to sustainability. "As a first-time attendee to the show, my first impression is that it was overwhelming," Alfonso Sing, Sunco's product director explained. "There is so much to see and process in a span of just a few days that it is hard to collect and gather all the data and summarize in a couple of words the impact that this can have on the lighting industry and Sunco. Attending the fair gave us early access to these awesome innovations and a chance to catch first-mover advantages or partnership leads." Beyond the tech and trends, its team noted that what really stood out was the sense of community. Everyone there - from small startups to global giants - shared one common goal: to make the world brighter and smarter through light. And being a part of that? Absolutely energizing. Looking ahead. The lighting world is evolving fast, and Sunco Lighting, Inc. is thrilled to be part of that momentum - finding new ways to bring innovation, efficiency, and design together.