Aspen Dental

Dental support organization delivering practice management

Manager – Planning and Marketing Analytics

Data AnalysisUpdated on Nov 12

Full-timeChicago, IL, USAIn-person

About the Job

Requirements

Five to eight or more years of experience in marketing analytics, growth analytics, customer analytics, or business analytics.
Experience with recurring performance reporting, analyzing multi-channel marketing performance, identifying trends, diagnosing drivers, connecting results to business outcomes, and recommending actions.
Ability to move from data to insights to recommendations.
Experience with test design and measurement.
Familiarity with incrementality, attribution, forecasting, and media mix concepts.
Technical ability to manipulate data and reporting with Excel, SQL, and Tableau.
Bachelor's degree in Analytics, Statistics, Economics, Finance, or another quantitative field.
Ability to work collaboratively in cross-functional environments.
Ability to communicate complex ideas clearly.
Curiosity about applying artificial intelligence to analytics, insights, and forecasting.
Action-oriented approach focused on driving decisions.

Responsibilities

Identify drivers of traffic, leads, appointments, and conversion across the funnel, analyzing performance by office and service line.
Evaluate incrementality by distinguishing baseline performance from marketing-driven impact.
Synthesize multiple data sources into a cohesive performance view.
Partner with channel owners and marketing teams to assess new opportunities, analyze results from prior efforts and experiments, and recommend which tactics to scale, optimize, or discontinue.
Partner with marketing teams to optimize spend by channel and market.
Build frameworks to understand return on advertising spend and diminishing returns, and use them to recommend optimal allocation across channels and tactics.
Support forecasting across traffic, leads, appointments, visits, and revenue.
Build clear performance narratives by synthesizing inputs from media, customer relationship management, and operational teams.
Ensure analytics are embedded in day-to-day decision-making.
Partner cross-functionally with Media, Customer Relationship Management, Marketing Strategy, Online, Call Center, Finance, and Technology teams.

Desired Qualifications

Strong paid media fluency.
BigQuery experience.
Experience in multi-location retail, services, or healthcare-adjacent businesses.
A master's degree.

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of multiple consumer-facing brands: Aspen Dental, Motto Clear Aligners, and ClearChoice Dental Implant Centers which together are “TAG Dental”, as well as WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

About the Role

The Aspen Group (TAG) is one of the largest healthcare services platforms in the country, with 5 core brands bringing access to care to consumers across the country: Aspen Dental, ClearChoice, Chapter Aesthetic Studio, Lovet Pet Health Care, and WellNow. This analytics role sits within TAG's Performance and Growth organization and is fully dedicated to Aspen Dental, supporting performance-growth across our markets. This person will analyze performance across paid media, CRM marketing, organic demand, conversion funnels, and service line performance, translating data into actionable insights that inform marketing, operational, and strategic decisions.

Responsibilities

Identify drivers of traffic, leads, appointments, and conversion across the funnel, drilling into performance by office and service line
Evaluate incrementality, distinguishing baseline performance from marketing-driven impact
Synthesize multiple data sources into a cohesive performance view
Partner with channel owners and marketing teams to assess new opportunities, analyze results from prior efforts and experiments, and recommend where to scale, optimize, or discontinue specific tactics
Partner with Marketing teams to optimize spend by channel and markets
Build frameworks to understand ROAS and diminishing returns, and use them to recommend optimal allocation across channels and tactics
Support forecasting across traffic, leads, appointments, visits, and revenue
Build clear performance narratives by synthesizing inputs from media, CRM, and operational teams
Ensure analytics are embedded in day-to-day decision making
Partner cross-functionally with Media, CRM, Marketing Strategy, Online, Call Center, Finance and Technology teams

Qualifications

5-8+ years in marketing analytics, growth analytics, customer analytics, or business analytics
Experienced with recurring performance reporting, with the ability to analyze multi-channel marketing performance, identify trends, diagnose drivers, connect results to business outcomes, and recommend actions
Strong ability to move from data to insights to recommendations
Experience with test design and measurement
Strong paid media fluency preferred
Familiarity with incrementality, attribution, forecasting, and media mix concepts
Strong technical skills and ability to manipulate data and reporting with Excel, SQL (BigQuery preferred), and Tableau
Experience in multi-location retail, services, or healthcare-adjacent businesses is a plus
Highly collaborative – thrives in cross-functional environments
Excellent communicator – simplifies complex ideas clearly
Analytical curiosity
Curiosity about applying AI to analytics, insights, and forecasting
Action-oriented – focused on driving decisions
Bachelor's degree in Analytics, Statistics, Economics, Finance, or other quantitative field; Master's degree a plus

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Salary: 125-135k, plus bonus incentives, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match #LI-GL1

About the Company

Aspen Dental

Dental support organization delivering practice management

Aspen Dental Management, Inc. runs a dental support organization (DSO) that provides non-clinical services to 1,100+ independently owned dental practices in the U.S., handling back-office tasks such as accounting, marketing, real estate and equipment leasing, recruiting, and IT so dentists can focus on patient care. It supports practice owners through the Practice Ownership Program and offers patient financing options and a member savings plan to improve affordability. The model relies on centralized management and procurement to achieve economies of scale, while practices stay independently owned. As part of TAG (The Aspen Group), it has expanded into other healthcare areas like urgent care, dental implants, and medical aesthetics, with a goal to expand access to affordable care across the network.

Company size: 5,001-10,000
Company stage: Debt Financing
Total funding: $275M
Headquarters: Town of DeWitt, New York
Founded: 1998

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