Senior Demand Generation Manager
Confirmed live in the last 24 hours
Vercel

201-500 employees

Cloud platform for frontend development and deployment
Company Overview
Vercel, a San Francisco-based company, offers a comprehensive toolkit for web development, including automatic API handling, built-in image and performance optimizations, and seamless integration with GitHub, GitLab, and Bitbucket. As creators and maintainers of Next.js, a widely-used React framework, they provide a fully-managed, highly-optimized platform that supports major companies like Under Armour, Nintendo, and The Washington Post in building user-friendly web experiences. Vercel's commitment to speed and SEO, coupled with its collaborative approach to frontend development, positions it as a leader in the industry.
B2B

Company Stage

Series D

Total Funding

$313M

Founded

2015

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

4%

1 year growth

10%

2 year growth

101%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Agile
Market Research
Sales
Communications
Management
Lead Generation
Hubspot
Segment
Salesforce
Marketing
Data Analysis
Excel/Numbers/Sheets
Google Analytics
CategoriesNew
Sales & Account Management
Requirements
  • Minimum of 6 years of experience in demand generation, preferably within the technology industry, with a focus on developer-centric products or services.
  • Strong understanding of the developer ecosystem, including knowledge of programming languages, software development practices, and developer tools.
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools. Experience with platforms such as HubSpot, Salesforce, Google Analytics, and social media management tools is highly desirable.
  • Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions. Proficiency in Excel or data analysis tools is a plus.
  • Excellent written and verbal communication skills. Demonstrated ability to create engaging content targeting developers.
  • Self-motivated and able to work independently, as well as collaboratively in a fast-paced, agile environment.
  • Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
Responsibilities
  • Deeply understand the Vercel product, user and buyer journey and partner with the Director of Demand Gen on strategy that is innovative and appropriate for Vercel's funnel and market.
  • Strategize and execute a GTM campaign strategy for the Enterprise market segment, taking ownership of the campaign implementation process, including: planning, strategy, and execution.
  • Develop and test new ABM plays in partnership with the Strategic Sales Team and determine Vercel’s longer term ABM strategy.
  • Leverage Product-Led Growth (PLG) strategies to drive Enterprise pipeline from our Hobby and Pro product users. This includes collaborating with the growth and product teams to ensure our product value is effectively communicated and understood by potential users. It also includes collaborating with our operations and sales team to create automated sales funnels.
  • Own lead and pipeline metrics. Continuously analyze demand funnel and campaign performance data, derive insights, optimize programs, and clearly communicate results to key stakeholders.
  • Partner closely with sales, marketing, operations, and data to develop a coordinated strategy and campaign execution for both inbound and outbound lead generation.
  • Stay up to date with industry trends, competitor activities, and emerging technologies in the developer ecosystem. Leverage market research to identify new demand generation opportunities and innovative approaches.
Desired Qualifications
  • Experience with platforms such as HubSpot, Salesforce, Google Analytics, and social media management tools is highly desirable.
  • Proficiency in Excel or data analysis tools is a plus.